Free Essay

Walmart’s Expansion in Africa: a New Exploration Strategy

In: Business and Management

Submitted By andreeamirel
Words 3069
Pages 13
I. INTRODUCTION
The mission statement for Walmart is a simple statement to focus on consumer needs. “We save people money so they can live better. If we work together, we’ll lower the cost of living for everyone we’ll give the world an opportunity to see what it is like to save and have a better life”(Walton S.)
Walmart’s company culture includes a list of values and beliefs it establishes through its management and employee relations. The company’s marketing efforts are to establish awareness that they are the price leaders in their market. In recent times, the company has focus on becoming involved more in local communities by charity and service.
With the general instability of the global economy, corporations like to play it safe; Walmart is an example of a multinational which is making a bold move. Acquiring South African grocery chain Massmart offered Walmart a safe foothold to prepare for the next step, which is continental expansion. South Africa is arguably the most westernized country in Africa. Western companies in general perceive it as easier to do business there than in other African nations.

II. SWOT ANALYSIS
The SWOT analysis of Walmart shows that the company can have higher long-term success potential through aggressive global expansion, especially in retail markets in developing countries.
Strengths:
Walmart’s strengths are all related to the size of its business. These strengths enable the company to withstand threats despite its weaknesses. Walmart’s strengths for further global growth are:
• Huge and loyal customer base
• Global organizational size
• Strong employee base
• Strong financial position
• Low price strategy, special buy and roll back strategy
• Power brand in retail industry
• Core competencies includes high efficiency of information technology, global supply chain and inventory
• Huge market share in USA

Walmart’s global organizational size gives the firm deep pockets to fund growth and expansion. The global supply chain also provides business resilience from market-specific risks. In addition, Walmart’s supply chain has high efficiency because of advanced technologies for monitoring and controlling the movement of products from suppliers to its stores.

Weaknesses:

Walmart’s weaknesses impose challenges on the firm’s ability to withstand threats also identified in this SWOT analysis. These weaknesses are directly related to the company’s generic strategy. Walmart uses the cost leadership generic strategy, which leads to the following weaknesses:

• Complains regarding products quality
• Product recall
• Thin profit margins
• In the past Walmart was criticized for pressurizing the employee Union
• Easily copied business model
Thin profit margins are a typical effect of using the cost leadership strategy. Because Walmart minimizes selling prices, it also needs to minimize profit margins and rely more on sales volume. The cost leadership strategy also makes Walmart’s business model easy to copy. The firm does not have significant competitive differentiators, except for its business size.

Opportunities:
Walmart’s opportunities are mainly about expansion and improving business practices. These opportunities are linked to the global economic situation. Also, the human resources situation in the organization presents issues that are actually opportunities for the firm to improve. In this portion of the SWOT analysis, Walmart’s opportunities are:
• Massive growth of the African’s population
• Increased consumer spending
• Expand brand portfolio
• Green initiatives
• Contribute to corporate social responsibility
• Improvement in human resource practices
• Expansion in existing domestic and international markets
• Improvement in quality standards, inhabitants welcome the store concept: high quality and packaged

Walmart’s opportunity to expand in developing countries is based on their high-growth economic condition. On the other hand, the opportunities on HR practices directly relate to the criticisms on the company’s employment practices. Walmart’s opportunity to improve quality standards addresses consumers’ concerns on the health effects of using low-cost and sometimes low-quality products.

Threats:
The threats to Walmart’s business are linked to the retail market condition and the changes on consumer perceptions about the products they buy. These factors should compel the company to make some competitive strategic changes. In the context of this SWOT analysis, the threats to Walmart are:
• Government regulation in different countries
• Employee Union
• Facing strong and aggressive competition
• Healthy lifestyle trend
• Infrastructural barriers and cultural differences in consumer behavior, preferences
• Slow expansion in Africa

The healthy lifestyle trend is a threat and an opportunity. It threatens Walmart’s business because most of the company’s goods are not healthful, organic or natural. It is an opportunity for Walmart to improve its quality standards. However, this factor is more of a threat because the firm currently does not prioritize healthful products in its stores. Aggressive competition is a threat because other large retailers could use aggressive marketing and strategies to capture some of Walmart’s customers.

III. CORPORATE STRATEGIES

Ever since the 2008 global economic crisis, Walmart began to rely more heavily on international markets. In fact, according to estimates by Forbes, its international segment is currently contributing about 40 percent to the company’s stock price.
Walmart has a focus on growing its return on investments through development of gross margin improvements, inventory management, and disciplined capital allocation processes. The company has developed ways to increase labor productivity by its associates which helps to leverage the operating expenses. It has also achieved strong sales and gaining market share in many countries by using innovation combined with its competitive advantages.

Massive growth of the African’s population and increased customer spending made Africa to gain attraction of the leading business with its strong economic growth in the recent years, for Walmart the African’s growth was an opportunity to expand by acquiring 51 percent of South Africa´s Massmart for about $2.4 billion. When the company’s Chief Executive Grant Pattinson presented Massmart´s first-half results for 2013, he made the company’s intentions very clear; “we want to slightly shift our focus away from South Africa and put more resources into African growth.” (Pattinson G.)
As it did with the acquisition of a majority stake in Massmart, Walmart is pursuing the same strategy across the continent, trying to gain control over successful local retailers in growth economies.

Facing strong and aggressive competition as Shoprite´s fear appears metaphorically clear when one considers that the retail chain is dreading competition from a store that dedicates only 250 square meters to perishable food products, while it boasts 5683 square meters of food aisles in the same location, enforcing exclusivity clauses to prevent Massmart from competing against them. In its application to the Court, Shoprite claimed that it would “lose sales and suffer financial loss if Game is permitted to trade as a general supermarket and grocery store, as well as a liquor store, at the center”( Sarita von Wyk ). The court ruling, which came out in late October was in favor of Shoprite. While the GAME-store court-ruling was a battle won for Shoprite, it seems that the company is well aware that no matter how many stores it may run all over the region, Massmart´s Walmart-style aggressive expansion is going to be very hard, if not impossible, to stop.

Contribute to corporate social responsibility, Improvement in human resource practices as the company is seen as “green,” donates to struggling populations of people such as the hungry and victims of natural disasters, uses cheap advertisements for their products to key demographics, and has special promotions and sales such as back-to-school shopping, Black Friday, and Holidays gift ideas. Some opportunities that can improve Walmart’s weaknesses, Healthy lifestyle trend, Slow expansion in Africa are creating alliances or buying out other companies that they may be in competition with. Creating an alliance could be beneficial in keeping low prices between two companies so prices are not increased. Acquiring a company completely could eliminate the idea of prices being increased and be more profitable because more customers would be brought to Walmart.

Green initiatives, Walmart currently has 3 environmental goals to be supplied 100 percent by renewable energy, to create zero waste, to sell products that sustain people and the environment (Walmart.com, 2010).
Walmart recognizes the importance of integrity and keeping a good reputation. Some key strategies include “developing the people, driving the productivity loop, winning in global ecommerce, reinvigorating customer focused culture, and leading on social and environmental issues” (2012 Annual Report).

IV. APPLICATION TO COURSE WORK

V. CASE QUESTIONS

1. Detail the growth of Walmart and its international experience
Walmart key focus was the customer satisfaction, relied on three principles: respect for the individual, service to customers and to strive for excellence. As part of their customer centric initiatives Walmart had set up a unique pricing strategy. They would offer customers their daily needs at the lowest price possible. The Everyday low price strategy, special buys and roll back policies contributed to Walmart’s growth in the United States. In addition Walmart had also implemented “special Buy” and “Roll Back” policies and operated different concept of store formats as discount stores, supercenters, neighborhood markets and market side to meet the varied needs of its customers (Exhibit I.) In the same time Walmart practiced constant cost reduction due to direct purchasing, optimized logistic, distribution and communication via satellite, internet.
Subsequent to the economic recession in the U.S. during the early 90s and with an aim to expand their business, Walmart had ventured into international markets. As initial step, Walmart concentrated on neighboring countries like Mexico, Canada, Brazil and Argentina.
Walmart used different entry strategies depending on which region they were looking to do business in. The success of Walmex in Mexico was due partly because of the similarity of customer interest. Mexico customers enjoyed Walmart’s business model and the same strategy was implemented in Canada, Brazil and Argentina. Although localization strategies were still applied, they virtually had the same interests concerning pricing strategies and demand of products. Where Walmart faced challenges were countries in Asia, such as Japan and China. In China, not only was culture an issue, but also language and major local changes would have to be made. They would further face stiff competition from other retailers. Importantly, in Japan the low- price strategy was not attractive to consumers because they linked with low quality and in China, the Chinese government restricted the number of stores to be operated by foreign retailers. Moving forward in conquering new foreign markets, Walmart experienced the success in UK and major failure in Korea and Germany as the Germany government restricted retailers selling products below cost on permanent basis. For Walmart it was difficult to be successful in countries with totally different culture and with language barrier to attract customers.

2. Describe the growth strategies of Massmart in the African continent
Walmart, the world’s largest corporation, had corned the African continent to utilize the emerging opportunities there, in this respect Walmart had chosen Massmart, another retail giant (263 stores in south Africa and 25 stores in other African countries)in Africa as a route to enter the African continent, especially in the sub-Saharan countries as expansion business scope. Due to the labor unions fear that Walmart will not respect the African’s employees’ rights and keeping their jobs, the deal between Walmart and Massmart was finalized for $2.32 billion representing 51% stake, keeping valid Walmart strategic advantage to gain access to the African retail market.
3. Detail Walmart’s acquisition of Massmart and the expected strategic advantages
South African antitrust authorities approved Wal-Mart Stores Inc.’s 16.5 billion rand ($2.4 billion) takeover of Massmart Holdings Ltd. with the same conditions proposed by the retailers, angering labor unions. “This was a very important test case” for foreign direct investment into South Africa, “All this will go to show whilst South Africa is open for business, the costs and difficulties of investing are great.”( Attard Montalto P.)
South Africa's Competition Commission approved Walmart's proposed acquisition of a 51% stake in Massmart, a South African firm that owns 265 wholesale and retail stores in South Africa and 25 more in 13 other African countries. Massmart's shareholders love the 16.5 billion rand ($2.4billion) deal.Despite retail and consumer products companies’ almost single-minded focus on operational efficiency, there is also a mood of cautious optimism as they continue to seek growth opportunities in new areas, both in South Africa and across Africa. Opportunities identified include attracting informal trade at the lower end of the market into the formal retail sector and capitalizing on the opportunities presented by the country’s steadily expanding black middle class. In contrast, online retailing will remain a niche proposition for the medium term, although is expect to see growth accelerate as Internet access reaches critical mass.
According to Business Monitor International, South Africa’s retail economy will grow by 50% in the next years.
4. Analyze the challenges Walmart will have to face in the African continent
The US$2.4 million (16.5 million ZAR) takeover was agreed upon with a few conditions. For the next two years, there will be no job cuts at Massmart, and local union labor agreements must stay in place for the next three years. There is also a stipulation that any new hires should come from a pool of 503 Massmart workers laid off in the last two years. In addition, the companies will establish a US$14.9 million supplier development fund to help local suppliers compete in the global market.
“All this will go to show while South Africa is open for business, the costs and difficulties of investing are great.” (Attard Montalto P.)
Wal-Mart’s plan for Africa is not without its critics. There are concerns, firstly, about job creation and the survival of small local retail. “Massmart’s growth has been fueled by acquiring independent retailers. The international retailers aren’t there but there’s a strong local retail industry. We expect Wal-Mart to grow but not retail employment to grow.” (Jacobs K.)
Broad mix of people shop at Wal-Mart but people who make more money spend more money. In other words, the cost savings of stores like Walmart will more likely benefit middle-class Africans. However, has not been enough research on what Wal-Mart’s impact is on communities in emerging economies.
Considering the delivery from South Africa to other African countries, Walmart could face challenges at border posts, due to inefficient rail and airline services, poor road infrastructure, high vehicle maintenance costs
5. What happened to Walmart’s operations after taking a 51% share in Massmart in 2011?
Walmart’s entry into the African market would enhance their business and revenue as after taking 51% share, Walmart operations in the African continent through Massmart joint venture will facilitate sourcing and maintain continuous retail supply chain management, will increase its outlets to 20 from 1 in a span of two years, helping Walmart’s revenue growth. Walmart’s should expect that the expansion will not happen too fast, due to cultural and infrastructural barriers.
6. RECOMMENDATIONS
This SWOT analysis shows that Walmart must prioritize using its strengths to exploit opportunities in the global retail market. The company’s weaknesses and threats should be secondary priorities. There are a few recommendations to help the company expand, reduce liability, maintain reputation, and decrease social backlash.
Walmart should improve its brand image as it operates low-quality products at a much affordable price than its competitors. The company should inherit more brands that are established in quality rather than grow its own brands through acquisitions. Profit maximization is hurting the retail giant’s image, yet improving profits year after year. The company has made a great leap into electronics sector and must compete with consumer electronic business leader, Best Buy. The company also faces backlash through community groups, unions, lawsuits from employees, and environmental groups. Walmart should participate in more local community events by sponsoring reputable non-profits in each of its locations.
By connecting to local schools, the company can regain trust in parents, the next generation of shoppers, and community activist that may have an unfavorable review of them.
Walmart has been accused of hurting small businesses and disrupting the markets in many small town communities. This lowers purchasing power of the community, although as the price leader approach appears to save customers money to live better. Small businesses can employ more workers and in return they will shop at Walmart with higher purchasing power. Walmart should help empower small business, not to compete against them, but to provide whole sale options and support to help them succeed. With proper distribution to other small business as a supplier, Walmart can help the small businesses to grow and still generate revenue. (McCormack 2010).
Walmart can improve its HR management standards and product quality standards to improve firm performance. Also, the company must continue expanding its business to exploit economic opportunities in developing markets. Walmart’s strengths based on its global organizational size, global supply chain, and high efficiency of the supply chain can support aggressive global expansion in the foreign markets.
Walmart should create and accept unions, rather than their simple “comprehensive benefits package.” The lack of unions is one of this company’s weaknesses. A union would provide better health benefits, pension plans, workers compensation and increase pay. The package that this company currently provides includes is short-term disability insurance, free counseling and health information service, quit tobacco program, and critical illness insurance. The plan does some have benefits, but does not provide nearly as much as a union would.

7. CONCLUSION
Sam Walton stated, “I had no vision of the scope of what I would start… but I always had confidence that as long as we did our work well and were good to our customers, there would be no limit for us.” (Walton S.).
South African retailers such as Shoprite, Pick 'n' Pay, Spar and Woolworths are highly sophisticated and offer a fine array of fresh food, at least in the big cities. But they cannot match Walmart's scale, global sourcing network or logistical brilliance. So there is a chance that Walmart will reduce prices so much that it affects the national inflation rate, as it has in America.
Wal-Mart, and other international companies, wants to benefit from a continent poised for dynamic growth fuelled by a rising young population of workers and consumers and global demand for its commodities, an idea known as 'Africa Rising'.
Much of Wal-Mart’s success in Africa will ultimately depend on their market strategy and ability to overcome logistical hurdles (Tonder V.) It will depend on where they position themselves in the consumer market.

Similar Documents

Premium Essay

Walmart’s Expansion in Africa: a New Exploration Strategy

...Finance Assessment 2 – Individual Case Analysis Case Analysis Walmart’s Expansion in Africa: A New Exploration Strategy Submitted by: Pharin Chhodarangsey (Kevin) 001MG715 Date of Submission: November 4th, 2015 Submitted to: Dr. Rachaniphorn Ngotngamwong 1 Table of Contents I. Introduction 3 I. 1 Company Background 3 II. Case Analysis 3 1. Detail the growth of Walmart and its international experience. 3 2. Describe the growth strategies of Massmart in the African Continent. 5 3. Detail Walmart’s acquisition of Massmart and expected strategic advantages.5 4. Analyses the challenges Walmart have to face in the African Continent. 6 5. What happened to Walmart’s operations after taking 51% share in Massmart in 2011? 7 References 2 I. Introduction I. 1 Company Background Walmart Stores, Inc., is an American multinational retail corporation that operates a chain of discount department stores and warehouse stores. Headquartered in Bentonville, Arkansas, United States, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. (Winston-Salem Journal, 2010) From the humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the United States and expanded internationally. Through the model of business global expansion, which brings the right store formats to the communities that......

Words: 1756 - Pages: 8

Premium Essay

Walmart’s Expansion in Africa: a New Exploration Strategy

...Walmart’s Expansion in Africa: A New Exploration Strategy Introduction/Objectives: Follow the footsteps of several large enterprises, WAL-MART is trying to expand into the African market. The Walmart was founded by Sam Walton. And the most famous point for company is the “ Every Day Low Prices ” This world's largest retailer proposed $23 billion acquisition of South Africa Massmart holding share company.  The Massmart is the third largest retailer enterprise on the Johannesburg stock exchange. Africa, owns many popular brands, such as Game, Makro (Makro), Dion wired, Jumbo and Builders Warehouse and so on. Massmart annual income in Africa area was up to $60 billion. It operates in 13 countries, and for Africa operates 290 stores. Massmart provides access to Africa market as the perfect springboard for WAL-MART for America retail giant through taking control of the company, so as to WAL-MART ranks among the three major retailers Africa is easy. WAL-MART have a great influence in the enterprise. The company annual sales is more than $4000 billion a year, almost is the two times of the South African’s GDP ( $2270 billion). As the world's largest retail enterprise, WAL-MART can make very simple global retail price plan. It is extremely successful business model is based on low price strategy, although the price prospects for consumers may be very attractive, but from the general direction,suppliers, retail labor and groups will lose. Critical......

Words: 1440 - Pages: 6

Premium Essay

Walmart

...different business-level strategies in order to proposer in today’s markets. One of these being the Cost Leadership Strategy, an integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, in comparison to their competitors. Firms that chose to use this strategy must sell standardized goods and services which have to also include competitive levels of differentiation to the market’s regular customers. Cost leaders have to examine all support activities to find extra resources in order to cut production costs allowing them to maintain low costs for their customers. In any industry fixed and variable costs can cause companies to go out of business. Cost Leadership Strategy can put a strain on companies because they have to keep developing new technology that can support low cost goods and services (with differentiation) as well as low production costs to satisfy the needs of customers in the market place. Using this strategy effectively can earn firms above-average returns in spite of rivals in the industry. Having the low-cost position in an industry is valuable way to deal with competitors. The cost leader’s strategic position causes competitors to think twice before they compete on the basics of price and technology against the potential outcomes of such competition (Hitt). Walmart is known for its ability to continuously reduce its costs, creating value for their customers. Walmart’s ability to......

Words: 5753 - Pages: 24

Premium Essay

Strategy Case Studies

...Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven economy to a demanddriven economy • To identify all the possible reasons for Korean Air ’s turbulent times and assessing whether they are controllable or not • To critically evaluate Korean Air ’s transformation...

Words: 71150 - Pages: 285

Premium Essay

Best Retail Brands 2012 - Interbrand

...Best Retail Brands Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created www.Brandchannel.com, an international online exchange and resource about brand marketing and branding. For more information on Interbrand, visit www.Interbrand.com. For more than 30 years we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation spurred us to create a business model that integrates analytics-based strategy into what began as a design and architecture group — the first and only company with such a comprehensive offering. Our broad range of services includes: retail design, brand strategy, shopper sciences, packaging, digital, documentation and rollout. This unique ability to address retail’s growing complexity has led many of the world’s top companies to our doorstep and propelled Interbrand Design Forum to the forefront......

Words: 24571 - Pages: 99

Free Essay

Jezz Bezos

...Begin Reading Table of Contents Photos Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. For Isabella and Calista Stone When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book......

Words: 120163 - Pages: 481

Premium Essay

Business Mkt 412

...Learning Objectives Chapter 1 Distinguish between microeconomics and macroeconomics. Explain the factors that drive demand and supply. 2 Describe each of the four different types of market structures in a private enterprise system, and compare the three major types of economic systems. 3 3 Identify and describe the four stages of the business cycle. Explain how productivity, price level changes, and employment levels affect the stability of a nation’s economy. 4 Discuss how monetary policy and fiscal policy are used to manage an economy’s performance. 5 Describe the major global economic challenges of the 21st century. Economic Challenges Facing Contemporary Business Rudyanto Wijaya/iStockphoto Copyright ©2012 John Wiley & Sons, Inc. NASCAR Tries to Restart Its Engine ASCAR is widely known as the most popular spectator sport in the United States. Yet even its most diehard fans are tapping the brakes when it comes to buying tickets to their favorite speedway. Tracks in cities such as Phoenix and Talladega have reported double-digit percent declines in attendance. Just as worrisome is the fact that, instead of watching races at home, fans are changing the channel. Some critics of NASCAR blame a drop in dramatic action and a mandated car chassis design that leaves car models undifferentiated. Others say that the races are just too long and the broadcast commentary is boring. But NASCAR defenders argue that there’s another huge obstacle:......

Words: 18694 - Pages: 75

Premium Essay

Strategy Management

...Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your students a......

Words: 219639 - Pages: 879

Premium Essay

Marketing Channel Distribution

...Marketing Channel Strategy This page intentionally left blank Eighth Edition Marketing Channel Strategy Robert W. Palmatier University of Washington’s Foster School of Business Louis W. Stern Northwestern University’s Kellogg School of Management Adel I. El-Ansary University of North Florida’s Coggin College of Business Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Program Manager Team Lead: Ashley Santora Program Manager: Jennifer M. Collins Director of Marketing: Maggie Moylen Executive Marketing Manager: Anne Fahlgren Project Manager Team Lead: Judy Leale Project Manager: Thomas Benfatti Operations Specialist: Nancy Maneri Cover Designer: Suzanne Behnke Creative Director: Jayne Conte Digital Production Project Manager: Lisa Rinaldi Full Service Vendor: Integra Software Services Pvt. Ltd. Full Service Project Manager: Anandakrishnan Natarajan/Integra Software Services Printer/Binder: Courier/Westford Cover Printer: Lehigh-Phoenix Text Font: 10/12, ITC Garamond Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text (or on page xix). Copyright © 2015 Pearson Education, Inc., publishing as......

Words: 236095 - Pages: 945

Premium Essay

Manager

...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few......

Words: 239776 - Pages: 960

Premium Essay

Essential of Strategic Management

...An Integrated Approach to Strategy Running Case Featuring Wal-Mart Wal-Mart’s Competitive Advantage (Chapter 1) ● Working Conditions at Wal-Mart (Chapter 2) ● Wal-Mart’s Bargaining Power over Suppliers (Chapter 3) ● Human Resource Strategy and Productivity at Wal-Mart (Chapter 4) ● How Wal-Mart Became a Cost Leader (Chapter 5) ● Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9) Strategy in Action Features A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum Tube Business (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9) Practicing Strategic Management Application-based activities intended to get your students thinking beyond the book. Small-Group Exercises Short experiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management. Exploring the Web Internet exercises that require students to explore company websites and answer chapter-related questions. Designing a Planning System (Chapter 1)......

Words: 223966 - Pages: 896

Premium Essay

Essentials-of-Strategic-Management-by-Hill-Jones

...An Integrated Approach to Strategy Running Case Featuring Wal-Mart Wal-Mart’s Competitive Advantage (Chapter 1) ● Working Conditions at Wal-Mart (Chapter 2) ● Wal-Mart’s Bargaining Power over Suppliers (Chapter 3) ● Human Resource Strategy and Productivity at Wal-Mart (Chapter 4) ● How Wal-Mart Became a Cost Leader (Chapter 5) ● Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9) Strategy in Action Features A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum Tube Business (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9) Practicing Strategic Management Application-based activities intended to get your students thinking beyond the book. Small-Group Exercises Short experiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management. Exploring the Web Internet exercises that require students to explore company websites and answer chapter-related questions. Designing a Planning System (Chapter 1)......

Words: 223966 - Pages: 896

Premium Essay

Ggggggg

...Retailing in the 21st Century Manfred Krafft ´ Murali K. Mantrala (Editors) Retailing in the 21st Century Current and Future Trends With 79 Figures and 32 Tables 12 Professor Dr. Manfred Krafft University of Muenster Institute of Marketing Am Stadtgraben 13±15 48143 Muenster Germany mkrafft@uni-muenster.de Professor Murali K. Mantrala, PhD University of Missouri ± Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA mantralam@missouri.edu ISBN-10 3-540-28399-4 Springer Berlin Heidelberg New York ISBN-13 978-3-540-28399-7 Springer Berlin Heidelberg New York Cataloging-in-Publication Data Library of Congress Control Number: 2005932316 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. Springer is a part of Springer Science+Business Media springeronline.com ° Springer Berlin ´ Heidelberg 2006 Printed in Germany The use of general descriptive names, registered names, trademarks, etc. in this publication does......

Words: 158632 - Pages: 635

Premium Essay

Mm4 Details Case Study

...www.it-ebooks.info www.it-ebooks.info E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission......

Words: 177260 - Pages: 710

Premium Essay

Transsctions and Economics

...Transactions and Strategies Economics for Management This page intentionally left blank Transactions and Strategies Economics for Management ROBERT J. MICHAELS Mihaylo College of Business and Economics California State University, Fullerton Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Transactions and Strategies: Economics for Management Robert J. Michaels Vice President of Editorial, Business: Jack W. Calhoun Publisher: Joe Sabatino Sr. Acquisitions Editor: Steve Scoble Supervising Developmental Editor: Jennifer Thomas Editorial Assistant: Lena Mortis Sr. Marketing Manager: John Carey Marketing Coordinator: Suellen Ruttkay Marketing Specialist: Betty Jung Content Project Manager: Cliff Kallemeyn Media Editor: Deepak Kumar Sr. Art Director: Michelle Kunkler Frontlist Buyer, Manufacturing: Sandee Milewski Internal Designer: Juli Cook/ Plan-It-Publishing, Inc. Cover Designer: Rose Alcorn Cover Image: © Justin Guariglia/Corbis © 2011 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means— graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer & Sales......

Words: 234748 - Pages: 939