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Walt Disney Company

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1.

Walt Disney Company
Debra L. Danley
MGT/521
July 20, 2015
Instructor Bruce Ferber

2
Walt Disney Company If you could be a CEO of any business in the world what would it be? Would it be a sports complex, a race track, or maybe a theme park? If you picked a theme park what would be your target audience? Would it be something cool like Universal Studios or Universal Citywalk? Why not something that seems magical and makes you feel young again like Walt Disney World. So now you have become the CEO of Walt Disney Company but you have seen sales decrease and have read the latest customer reviews which were not favorable what would you do to make changes? Even though the stakeholders can affect your business,obtaining company goals is important,because a SWOT analysis can help show where improvements are needed to increase sales, customer satisfaction,and possibly increase your targeted audience.
Stakeholders
Stakeholders can affect your business. So who are the stakeholders? There are both external and internal stakeholders in Walt Disney Company. The internal stakeholders are the employees, shareholders,customers, managers, and board of directors. The external stakeholders are non government agencies, labor unions,social responsibility investors,environmental agencies, and distributors. Company Goals Obtaining company goals are important. Some of Walt Disney Company’s goals are: cost containment, environmental goals, and conserve water resources. The new targets listed below show our commitment to making progress toward the long-term goals

3. Walt Disney Company Environmental Stewardship...

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