Jer ry:

Ben:
Jerry:

Ben:
Jerry :
Ben:

What's interest ing abo ut me a nd my role in the company is, I'm j ust this guy on the street. A pe rson who 's fai rly conventional , mainstream. accepting of life as it is.
Salt ofthe earth. A man of the pe opl e.
But then I'v e go t this friend , B en, who challenges everything. It' s against his nature to do anything the same wa y any one 's ever do ne it befo re. To which my response is always , " I don 't think that'll wo rk."
To which my response is always, "How do we know till we try ?"
So I get to go through this leading -edge, risk -takin g exp erience with Beneven tho ugh I' m really ju st like everyo ne else.
The perfect duo. le e cream and chunks. Business and social chonge. Ben and Jerry. •

- Be n & Jer ry 's Double Dip ,

As Henry Morgan's plane passed over the snow-covered hills of Vermont' s dairy land, throngh his mind passed the events of the last few months. It was late January 2000. Morgan, the retired dean of Boston University'Sbusiness school, knew well the trip to Burlington. As a member of the board of directors of Ben & Jerry's Homemade over the past
This case was preparedby Professor Michael J. Schill with researchassistancefrom D aniel Burke. VernHines.
Sangyeon Hwang, Won sang Kim, Vincente Ladinez, andTyrone Taylor. It was written as a basis forclass discus sion rathe than to illustrat effectiveor ineffectivehandlingof an administrative situation Copyright 0 2001 by r e
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the University of Virginia Darden School Foundation. Charlottesville, VA. All rights reserved.Toorder copies, send an e-mail to dard encases@virgini .edu. No part ofthis publication may be rep roduced. stored in a retrieval a system, used in a spreadsheet, or transmitted in any form or by any means- electronic, mechanical. photocopy-,"'
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- - _ . L __ . •; .. ... . ,.,;,1,,,,, ,1", nermi:.....ion of the Darden