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Wasi Super

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Submitted By ashhush
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“Wasi Super” supermarket chain is a well known super market chain with a history of over 10 years. It has a network of 50 supermarkets around the country. Their presence is very strong in Colombo with 15 supermarkets in prime locations. They have a wide array of fast moving consumer goods (FMCG), household goods, apparel, furniture, electronics and value added services such as bank service points, utility bill payment facilities etc. . The “Wasi Super” supermarket is known as a one stop shop, where a consumer has a wide selection of products and brands. Excellent customer service and product variety has enabled “Wasi Super” supermarket to gain a competitive edge over other super market chains in the country. All “Wasi Super” supermarkets have ample parking spaces, wide aisle spaces for easy shopping and modern cool rooms to provide fresh products to their clients.

Due to intense competition in the market, the management of the supermarket has been advised by the Board of Directors to suggest few initiatives they can take to obtain a competitive edge. In the recently held management meeting they evaluated the option of revising the opening hours of the supermarket to provide more flexibility to clients with busy lifestyles. Presently the “Wasi Super” supermarket operates from 09.00 am to 09.00 pm. To make it more convenient to clients they decided to open the super market from 07.00 am to 11.00 pm. This was suggested considering the success of 7-Eleven international convenience stores.

However, some of the senior managers stated their concerns about the possible resistance by the staff to accept the decision to work extended hours. Although this is good news to clients, it can be treated as a bad news by the employees. To overcome resistance, it was decided to provide shift work, transport facilities, free meals for the staff, unlimited tea/coffee, and a

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