Market Identification
Through extensive research and development, Maxifit is trying to segment its market intended especially for producers, suppliers, and consumers with a vital interest in reducing weight loss, evaluation of nutrition and supplements and their applications, common use and the target of our product are people in the range of age of adults 18 years old and above . It will be useful to sales executives,business consultants, diet coaches and student researchers as an up to date guide that includes challenges, drivers and trends that are expected to be significant factors in the current and future markets.
The Health conscious section of society is driving the market for dietary supplements. These supplements are typically consumed by gym lovers, sportsperson and almost all sections of society in the range of adults. They help in regaining the energy lost during exercise and also add nutritional value which can otherwise may not be consumed through food. Increasing number of lifestyle diseases is also fuelling the market for dietary supplements, To overcome the nutritional deficiencies, consumers are now turning towards intake of dietary supplements rather than trying the traditional methods.
Distribution channel is an area where a company can make its imprint and create USP. Major distribution channel such as drug store, supermarkets and hypermarkets, health stores, are amongst the most preferred channels for the sale of dietary supplements. Promoting dietary supplements through gym trainers and instructors is another trend in market. Companies also target doctors to promote their brand.
Also we have included a research whether a herbal and dietary supplements are questionable by consumers, so through our research & development team, we have classified either a product is deceptive or questionable marketing practices encouraging the use of such products as we investigate through online tablatures that advertisements are big factors for delusional,exaggerated and fabricated information that can lead to products sale but not giving the proper output or effectivity of the product. Any dietary supplement can be purchased without a prescription. Unlike prescription medications, they are not required to go through clinical testing to establish their safety and efficacy. They are assumed to be safe unless proven otherwise.
The dietary supplement market is composed of many heterogeneous products, the dietary supplement industry seems to be a magnet for controversy. The diet of Maxifit's target markets can provide them such diverse blend of nutrients needed for growth, maintenance, and overall health. Market approval process for direct food additives and drugs is lengthy and expensive, requiring that manufacturers rigorously test the product’s safety and effectiveness and requiring that this evidence is reviewed by BFAD before new products are introduced into the marketplace.