...DESIGN AND DEVELOPMENT OF TRANSPARENT MANUFACTURING FACILITY OF COCA-COLA BOTTLING CO. CONSOLIDATED IN CHARLOTTE, NORTH CAROLINA Final Report Presented by TEAM G Abilash Patni Diana Montoya Hemant Chidrula Matthew Elliot Sandeep Singh Varunprasad Natu EMGT 6901 Advanced Project Management Fall 2015 Systems Engineering and Engineering Management Department The University of North Carolina, Charlotte * ACKNOWLEDGEMENT Completion of this project would not have been possible without the kind support and help of many individuals and organizations. Our team would like to extend my sincere thanks to all of them, especially the following groups and departments from Coca-Cola for their support and cooperation to make this project a success: Maintenance, Production, Materials, Marketing, Customer Relations, and Quality. Without their willingness to help in the planning and construction of the renovation of the Charlotte facility, success would not have been possible. ABSTRACT veloping, upgrading/converting the current practices and bottling facility into “glass” where everyone will be able to see through. Charlotte, NC home of the first Bottling Company for Coca-Cola, places #57 in the top places that drink most soda nationwide [7], home of the Hornets, Carolina Panthers, and Motor Speedway, with a population of close to 800,000 makes it the 17th largest city in the US based on population, and the perfect home for another attraction: A renovated transparent...
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...entrants For bottling companies, the threat of new players, i.e. new bottlers entering the market was low. This was primarily because of the prohibitively high fixed costs involved. The cost of setting up an efficient large plant with four lines, automated warehousing, and a capacity of 40 million cases was $75 million in 1998. Moreover, among the top bottlers in 1998, the variable costs included packaging (roughly half of the cost of goods sold), concentrate (one-third), nutritive sweeteners (one-tenth), and the remaining variable cost was labor. Apart from this, bottlers had to invest capital in distribution networks and trucks. As a result of these cost structures, bottlers operated on razor thin margins. Another barrier to entry for new entrants was that the established brands had gone on to create their own independent bottling subsidiaries (e.g. CCE and PBG). As these subsidiaries were handling the major share of volumes for Coke and Pepsi respectively, it became increasingly difficult for new bottlers to enter into exclusive contracts with established brands. For bottlers, due to the capital intensive nature of bottling industry, it was important to enter in contracts with brands that will utilize capacities fully. In the case of Coke and Pepsi, their incumbent bottlers were acquired by the giants to form their own independent bottling subsidiaries, therefore creating even greater barrier to entry for new players. Threat of substitutes For bottling companies, substitutes...
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...Running head: Waters Bottling Company – Marketing Mix Waters Bottling Company – Marketing Mix Jeri D. Tout Argosy University Abstract The marketing mix and strategy of the Waters Bottling Company to include their strengths, weaknesses, opportunities, and threats as well as the product, price, place and promotion. The mission statement is “to serve you by bringing you water, pure and simple.” Waters Bottling Company – Marketing Mix Section 1 – The Environment (Module 1) · Introduction to Marketing o The Marketing Mix · Product: Mineral rich pure mountain water bottled in glass bottles. Reason for bottling water into glass bottles is it is eco-friendly and eliminates toxins from leaching into the water. There is no after taste, therefore, the ‘pure’ in pure mountain water remains true. According to the website BeCause Water (2014), before plastic, glass was used to store and ship materials. The trade-off for using glass is its breakability ( Possible name of brand is “WaterBlue,” to keep in touch with the president’s desire to incorporate the Blues musical style, then slightly tint the glass blue. · Place: Since the company is well-funded, distribution of the product should be nationwide and possibly sign a contract with a national retailer to promote. Biggest competitor would be with other bottling companies that sell water in glass bottles versus plastic such as San Pellegrino water which is sold at multiple retailers. · Price:...
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...successful company. The key word that I am sure we all want to reach here is success. Running a successful company is the goal here, and the way you market/advertise to potential consumers can make or break the company’s success. Dr. M. Waters founded The Waters Bottling Company with intents to build this company to success by reaching the “right” market of consumers. The goals set and the intent of the founder is firm, but will not reach its success points without a plan in place for gaining the consumers interest. And this is the point where I come in. There are several different bottling companies established, what is going to make The Waters Bottling Company stand out to consumers and drive their interest? Marketing and Advertising: it really is that simple. The quality is there, the company is established, now we just need to spark the consumers interest and give them a reason to purchase our product over others. Let’s start with establishing the basics of marketing, and how we plan to implement these basics into The Waters Bottling Company to catch the eye of the consumers. Marketing is focused on taking advantage of those resources that are available so that the company can continually meet the consumer’s needs and growth of consumption. This technique is accomplished through frequent research of the consumer’s needs, and portraying to the consumer in an intriguing manner how this product will meet those needs. This research step is a necessity for The Waters Bottling Company...
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...Niagara Bottling LLC, Vs PepsiCo Aquafina Grantham University Niagara Bottling LLC, Vs PepsiCo Aquafina Niagara Bottling LLC Mission Statement Niagara’s mission is to be the premier national bottled water supplier by providing customers with unmatched quality, price, and service. Niagara was started in 1963 by Andrew Peykoff Sr. in Southern California. Niagara begin with five-gallon glass containers and then expanded in the 90’s to single-serve bottles which offers convenience for their customers. Niagara focus is on providing quality water at a good price. Niagara product innovations included bottle designs and production speed, thus making them the leading private water bottled company in the industry. Niagara is known for being leader in high quality water throughout the United States. Their 10 bottling facilities makes them the largest family-owned company in the water bottling industry. They sells directly to distributors and well-known big box chains. Niagara uses the uses purification and disinfecting techniques that allows them to produce safe drinking water. Their dedication, hard work, and consistency has made them the most successful water company in the United States (Niagarawater.com, 2016). In 2013, Niagara celebrated its 50th anniversary, which shows that they have been consistent with sales and product innovations. Sidel, a bottling equipment has helped Niagara achieve is competitive position by allowing them to bottle using a high-speed turnkey...
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...Nestle Water Exploitation Nestle Water Exploitation Tim Brown is the current Chairman, Chief Executive Officer (CEO), and President of Nestle Canada (Tim Brown, 2015). Nestle is a Swiss multinational food and beverage company that is most well-known for their candy and confectioneries, however, they also produce baby formula, coffee, tea, dairy products, ice cream, pet foods, snacks, frozen foods and even bottled water (Andrei, 2015). What many people don’t realize is that Nestle is considered to be one of the most hated companies in the world according to Andrei (2015). The reasons for this are due to allegations of child labor, unethical promotion, manipulating uneducated mothers, pollution, price fixing and mislabeling. The most recent scandal involves nestles involvement in water exploitation globally. This article will focus on the ethical issues surrounding this latest scandal and Tim Browns leadership tactics and styles while dealing with this crisis. For the last four years California has seen record setting droughts. Despite this Nestle has continued to bottle and sell water from their plant in Sacramento California, draining up to 80 million gallons of water a year from Sacramento aquifers (Bacher, 2015). Due to this the bottling plant has become a target for a water coalition that has highlighted predatory water profiteering actions by Nestle in various cities and countries. These coalitions also point out the disastrous results on the environment and the mega...
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... John S. Pemberton in 1886. He created flavored syrup in which he took to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it (The Coca-Cola Company 2015). The distinctive tasting soft drink that was originally created was made for soda fountains. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “CocaCola” as well as designing the trademarked, distinct script, still used today (The Coca-Cola Company 2015). Coca-Cola’s roadmap starts with their mission, which declares their purpose as a company and serves as the standard against which they weigh out their actions and decisions. Coca-Cola’s mission is to: * To refresh the world * To inspire moments of optimism and happiness * To create value and make a difference Organization Strengths and weaknesses The Coca-Cola System The first strength Coca-Cola has is that they are a global business that works on a local scale. Because Coca-Cola does business in every community they have created global reach with local focus. The Coca-Cola system has created over 250 bottling partners worldwide. Coca-Cola manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Their bottling partners manufacture, package, merchandise and distribute the final branded beverages to their customers and vending partners, who then sell...
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...world’s largest beverage company offering more than 400 brands in over 200 countries. Multi-national corporations such as Coca-Cola are synonymous with globalisation and renowned for prioritising economic growth over environmental and social well-being. In their pursuit to maximise profits Coca-Cola has been accused of exacerbating local water resources in some developing countries. This essay will review and discuss the evidence for such claims using India as an example. Coca-Cola was banned from India by the Indian Government in 1977 but was allowed to return in October 1993 after agreeing to certain regulations. As India becomes increasingly Westernised, the popularity of Coca-Cola soft drinks and Kinley bottled water has soared, particularly amongst the younger generations and urban elite. Coca-Cola India, comprising of Hindustan Coca-Cola and Bharat Coca-Cola, now includes 27 company-owned bottling plants and 17 franchisee-owned bottling plants. Although there are benefit from the economic growth that Coca-Cola brings, the water shortages and pollution are having severe effects on the local people and environment. Such water issues are particularly devastating in India as the country already suffers from water pollution and severe droughts, in both urban and rural areas. Most affected are the marginalized and low-income communities, landless agricultural workers and women. Coca-Cola’s unsustainable mining leaves little water for locals, and the little water that villagers are...
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...Bottled Water Can Be Harmful in Many Ways Heather Johnson Rogue Community College 10/30/2013 Bottled Water Can Be Harmful in Many Ways Clean fresh water is essential to our survival. The quality of our drinking water is of utmost importance to all of us. Is the drinking water available to us today actually safe? The huge bottling companies play on the fears that our tap water may be contaminated. Many of us take it for granted that we have water available to us at every corner. However, the convenience of bottled water is not worth the destructive outcome on the environment or our wallet When I was a little girl I never worried about where the water I drank came from. We lived out in the woods and we had a fantastic well. Neighbors down the road used to come over to our home and fill up containers of our water. I thought to myself how strange it is that they don’t like the taste of their water. It wasn’t until I got married and moved to Southern California that I realized how lucky I was to grow up with such great tasting pure water. I hated the taste of the water so much that I turned to sugary sodas and juices instead of water. I would go down and buy water but it was inconvenient to have large jugs of water all over the house. Every restaurant I ate at I would ask if they had bottled water or tap. I only lived in California for a year before I moved back to Oregon. However, during that time I became very aware of the taste of water and...
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...Case Study: Bottled Water Industry Team 3 James Barlow, Julianne Schneider, Robyn Sumner & Katie Austin GBA 490 Dr. Drnevich 26 March 2008 EXECUTIVE SUMMARY The strengths of The Coca-Cola Company’s Dasani brand include its availability and convenience, prominence of the parent company, geographic coverage, financial stability, assets, distribution channels, and image of social responsibility. Dasani’s availability and convenience stems from the fact that the brand is virtually in every supermarket, convenience store and vending machine. Consumers are bombarded with the brand, which makes it very recognizable and well known. Its recognition factor is partly due to the great success of its parent company, since The Coca-Cola Company is so well established and respected in the beverage industry. Another strength is Dasani’s geographic coverage. It is available in 200+ countries in localized flavors, which further extends the brands marketability. Dasani is obviously financially stable, as it is backed by one of the most successful beverage companies in the industry. Its financial stability allows for high cost advertising, marketing, and development. As part of the Coca-Cola family, Dasani reaps the benefits of readily available assets and distribution channels. Assets include water sources, processing systems, and bottling and manufacturing suppliers. Assets like bottling and manufacturing equipment can...
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...contribute to the society and community in which the company operates. Coca-Cola India being one of the largest beverage companies in India, realized that CSR had to be an integral part of its corporate agenda. According to the company, it was aware of the environmental, social, and economic impact caused by a business of its scale and therefore it had decided to implement a wide range of initiatives to improve the quality of life of its customers, the workforce, and society at large. However, the company came in for severe criticism from activists and environmental experts who charged it with depleting groundwater resources in the areas in which its bottling plants were located, thereby affecting the livelihood of poor farmers, dumping toxic and hazardous waste materials near its bottling facilities, and discharging waste water into the agricultural lands of farmers. Moreover, its allegedly unethical business practices in developing countries led to its becoming one of the most boycotted companies in the world. Not with standing the criticisms, the company continued to champion various initiatives such as rainwater harvesting, restoring groundwater resources, and going in for sustainable packaging and recycling, and serving the communities where it operated. Coca-Cola planned to become water neutral in India by 2009 as part of its global strategy of achieving water neutrality. However, criticism against the company refused to die down. Critics felt that Coca-Cola was...
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...Analysis of Global Leadership Practices for The Coca-Cola Company Robert Walbrun 11/25/2014 City University - Seattle Abstract This paper will discuss The Coca-Cola Company, a company that does business with international stakeholders. It will analyze the leadership practices of working across cultures and outline what the organization does well in this regard and what opportunities exist for improvement. In conclusion, this paper will recommend actions that should be taken to make improvements in relations with international stakeholders. Analysis of Global Leadership Practices for The Coca-Cola Company The Coca-Cola Company spans across over 200 countries with more than 3500 products worldwide (“Coca-Cola at a glance”, n.d.). The company has been adaptive to the changing world and has adjusted its leadership structure to meet current business needs. Partnerships around the world have allowed it to adjust its manufacturing and distribution approach to meet the needs of each independent market. The company is cognizant of its emerging markets and makes investments that secure the future of those markets. While Coke is an extremely strong and recognizable brand around the world it has also exposed itself to controversial situations as it has worked to establish itself in new global markets. Unique challenges inhibit the company’s growth in some markets but recognition of collateral impact to specific business decisions and appropriate adjustments will...
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...the supply chain can cause financial havoc for a company or even destroy a company. A company must meet the customer demand and get the product out to their customer in order to stay competitive in the market and financially afloat. Distributing to a global market can bring even more risk to a company. The Coca Cola Company uses strategies that have minimized the risks including the creation of Bottling Investments Group (BIG), set up in local markets, uses a SAP integrated program, involved with environmental concerns, and employs risk management planning. Coca Cola began in 1886 by Atlanta pharmacist, Dr. John Pemberton when he created the soft drink that could be sold at soda fountains. Coca Cola is a mixture of syrup and carbonated water. It expanded to soda fountains outside Atlanta. In 1894 due to growing demand the beverage was made portable and put in bottles. In 1899, three businessmen purchased the bottling rights and developed a bottling system large scale (Coca-Cola). Coca Cola Company owns and manufactures the concentrates, beverage bases and syrups and sells to the bottling operations. Coca Cola is also responsible for the brand marketing. The bottling partners manufacture, package and distribute to their customers. Coca Cola has succeeded in having a global supply chain and today is in over 200 countries and dominates the global soft drink market (Sapardanis, 2015). A risk of being a global company is outsourcing jobs in...
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...Questions | Marks Allocated | Obtained Marks | Introduction | 5 | | 1.1 Since its return to business in India, Cola has taken many CSR initiatives in India. Identify the initiatives according to the main six social initiatives identified by Philip Kotler. | 20 | | 2.1 Discuss the negative drawback of Soft Drink Industry like Coca Cola and Pepsi Companies in the developing world like India in terms of their effects on the environment, people and economy. | 30 | | 3.1 Discuss the roles of community people and local NGOs in controlling developing ecological sensitive projects. Mention the some actions taken from the case study. | 20 | | 4.1 In your opinion, do you think there is a moral responsibility for the governmental authority who firstly issued approval to start Coca Cola business in India? Prove your opinion with finding from the case study. | 15 | | 4.2 Do you think a conditioned renewal of license is a good decision? Support your opinion with evidence/examples of conditions. | 15 | | Conclusion | 5 | | Referencing | 10 | | Report Format | 5 | | Total | 125 | | CSR 611 Corporate Social Responsibilities FINAL ASSESSMENT I certify that this assignment is my own work, based on my personal study and/or research, and that I have acknowledged all material and sources used in the preparation of this assignment whether they be books, articles, reports, lecture notes, any other kind of document, electronic or personal communication I also certify...
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...Overview From the invention of the first soft drink more than 200 years ago to some of the industry's most beloved beverage brands, Dr Pepper Snapple Group (DPS) has a proud legacy of innovation, bold and distinct flavors, and entrepreneurial spirit. On May 7, 2008, DPS became a stand-alone, publicly-traded company on the New York Stock Exchange as the result of a spin-off by Cadbury, plc which held the Cadbury Schweppes Americas Beverages business group of entities. One of North America's leading refreshment beverage companies, DPS markets more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages. The company's strategy, brands and people have made it a strong, sustainable and profitable business. The company's integrated business model enables the company to manage the entire value chain from innovation to the store shelf. History The company now known as DPS has evolved from a combination of discovery, invention and collaboration. This rich history includes the very birth of the soft drink in 1783, when Jean Jacob Schweppe perfected the process for carbonating water and created the world's first carbonated mineral water. Dr Pepper and Snapple, the flagship brands of DPS, have origins that share Schweppe's entrepreneurial spirit. Charles Alderton, a young pharmacist in Waco, Texas, invented Dr Pepper in 1885. It was served at the drug store where Alderton worked and the first Dr Pepper fans asked for a "Waco." The oldest...
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