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Water Life Task 1 Essay

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E-Business Water Life Task 1 Dwalyn Morgan
Western Governors University

A1. Viability of Product or Service For the last forty two years Water Life has been one of the best “America’s Premium Water”, companies in the United States. Water Life has numerous products and services from water filtration systems for businesses, and even having bottled water delivered at a home’s doorstep for the convenience of families. The success of the water bottle and the freestanding bottled water systems has been the initial footprint for decades for this growing company, but the company has a new product that is in need of more expansion on its Water Life’s two-year-old website. The name of the new product is called, “Point-of-Use Water Cooler Systems” or also known as “POU Water Cooler System”. This product has various benefits such as the following: saving money from buying water bottles, eliminating shortages of running out of clean water, and lowering back injury risks for the employees who deliver heavy five-gallon water jugs to a consumer’s home. Water life started the initial transition to an online website two years ago in order to spread their product and services information rapidly to gain more marketing advantages. The company received good feedback from the customers on their website, but they did not even notice the new product that was launched a few months after the implantation of the new website. That being said, in order to expand the new product, I propose a new website that will focus on the branding of the “Point-of-Use Water Cooler System”, attract new customers, and use other marketing tools that I will explain later in my business proposal.

A2. Current Online Competition Next, I will focus on Aquafina, Dasani, and Ozarka as the three global competitors for the online observation assessments that I compared to Water Life’s online

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