Introduction This product is based on an age old concept that has been around from the dawn of science. This product utilizes the simple concept of electrolysis to separate water into its basic elements of two hydrogen and one oxygen molecules. The obvious question is what use is this and the answer is very simple. In the combustion of hydrocarbons the water molecules can be utilized as a supplement in all types of combustion engines. There are multiple benefits to the use of this product in the everyday lives of the average ‘Joe’ or ‘Jane’ in Trinidad and Tobago that drive a vehicle or are being driven in one. This product is both tangible and intangible resulting in a one on one service with costumers at the forefront in the design and use of the product. Tangibly speaking costumers don’t just see a service both rather a reduction in the cost of fuel and maintenance of their vehicles. Intangibly the service being provided and the environmental perks that is associated with this product. This product will be marketed as being centered on quality, convenience, financially viable and environmentally viable. This will result in a roll over into determining the pricing of the product, thereby setting a price that the costumers perception has the greatest value. The expectations of the product is like any other product that will go through the four stages during the life cycle, however given its nature the stage can be a little different. Introduction: this stage will see low returns and slow growth in sales of the product as it would be newly launched on the market. A monopoly is expected as no one in Trinidad and Tobago has this product. Because of the uniqueness of the product and the benefits of it to the costumer the target audience will be firstly taxi and maxi drivers. This is so because they are the ones in society that use the most amount of hydrocarbon