...probably wondering if Gretzky is the greatest of all time. Who is Gretzky? Wayne Gretzky is a former NHL superstar. He was a center and shot left handed. He played 20 NHL seasons with 4 different teams. For all 20 seasons he chose the number 99. He wore this number for a special reason. The number 9 had been taken by someone on his team and that was his favorite number. Gretzky’s idol, Gordie Howe, was number 9 so he always wanted that number. So he picked 99 because it was two 9’s and he could still have a connection with Gordie Howe (Bowler). Gretzky changed hockey. When Gretzky first started out in Edmonton everybody in Edmonton knew him and loved him. Hockey in Canada was already known but it became more loved once Gretzky came to town. After Gretzky was traded to the Oilers hockey stayed in there blood. But Los Angeles became a hockey city. A lot of people in LA didn’t know much...
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...Case Analysis 1 - Apple Computer: Research how Apple managed to reinvent itself over the years. Answer the following questions: 1. What were some of Apple's biggest successes and failures? Describe why. 2. How much of Apple's success can be linked directly back to its culture? Why? 3. How do the actions of Apple apply to the TCOs? Your Case should be 1 - 2 pages, single-spaced, have references, and typed in an easy-to-read font in MS Word. At the top right-hand corner of your paper, please include your full name, the case name, our course number (TM583), and the date. Apple’s success can be linked directly back to its culture "There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning, and we always... me of Apple's biggest successes and failures? Describe why. What were so Apple Computer: Research How Apple Managed To Reinvent Itself Over The Years. Apple’s Most immensely colossal Successes and Failures Apple has created a factory built around innovation. It seems to harness creativity, stimulate new conceptions, and launches successful, remuneratively lucrative, revolutionary products. I believe that Apple’s most immensely colossal success is its ability to leverage its innovation processes to seize new opportunities in the marketplace and grow its business at an incredible pace. Steve Jobs, the co-founder and CEO of Apple...
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...The Top Five Market Research Articles of Q3 2012 By Kathryn Korostoff and Todd Haylon, Research Rockstar LLC We live in an instant gratification society, or so it is widely said. If we want something (be it information or products), we click a few buttons, then wait for it to be delivered—instantly or via overnight shipping. One can debate the societal implications of this, or embrace the shift. For now, we choose to embrace it by bringing our version of instant gratification to market research article reading. No time to flip through pages of ads and irrelevant articles to find the gems? Here are our picks for the best market research articles of Q3 2012, in no particular order. Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders, and More September 2012 ESOMAR Conference Authors: Rolfe Swinton and Rana El Kaliouby Remember when measuring consumer emotions was a new field that required clunky equipment? That day has long since passed. In this paper Rolfe Swinton and Rana El Kaliouby discuss the use of mobile devices to capture immediate facial and verbal responses to advertisements. Today’s smartphones are essentially handheld computers. And they have become widely used; indeed. Nielsen estimates over half of US adults have one. Smartphones, as our title suggests, span across age, gender, and many other demographics, allowing researchers to gather broad data. Swinton and El Kaliouby started by testing smartphones as a way to investigate...
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...Sprint-Resisted Training Rashad Jefferies FIT 125-G2 Sprint-Resisted Training Training within sports is a vital part of becoming a world class athlete. Without the proper training, workouts, diet and willingness to put the time and work in, becoming a world class athlete is not likely to happen in your future. We have grown up in our lives and have had visions and dreams of becoming our favorite player. There were times when we as children would try to emulate popular sports figures Michael Jordan, Carl Lewis, Barry Sanders, the late Walter Payton and Wayne Gretzky. These sports figures that I mentioned have been named as greats in their perspective sport and they did not get there by just talent alone. As I was growing up playing football, I wanted to be just like Walter Payton. The moves that he would perform on the football field week in and week out were amazing to my eyes and wanted to be just like him. Walter Payton had the total package; he had the moves, the strength and the speed to make defenders miss or he was able to just run right through a defender or outrun anyone trying to chase him down. He was just pure poetry on the football field. I was a good sized young football player up until the age of 13 when I stopped growing. I had the strength, because of doing push-ups and lifting weights, while my moves were also great because I practiced them every week. The only problem that I had left was becoming a faster back...
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...Celebrity Advertising: Literature Review and Propositions Peter Yannopoulos* In this paper we review several studies in the area of celebrity advertising. Topics include, why companies use celebrity advertising, achieving the right fit between the brand and the celebrity, the use of athletes as spokespeople, financial considerations of celebrity advertising, and potential risks of celebrity advertising. Next, we develop several propositions and discuss the conclusions and managerial implications of the research. Field of research: Celebrity advertising, Celebrity endorsers, Sponsorship, Celebrity spokespeople 1. Introduction A celebrity endorser is “an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class endorsed” (Friedman & Friedman 1979). Sponsorship is defined as “providing support for and associating the organization‟s name with events, programs, or even people such as athletes or teams” (Peter & Donnelly 2006). Corporations have chosen both sponsorship and celebrity endorsement as means to increase exposure and brand awareness, as well as reposition their products. The terms celebrity endorsement and sponsorship will be used interchangeably in this report. It has been estimated that about 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements (Agrawal & Kamakura 1995). Because of its importance, it is imperative for managers...
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...Occupational Safety and Health Case Study Draft Introduction Concussions have casted a dark shadow over sports throughout the last decade. They are the most common head and brain injuries suffered by athletes. A concussion is “a type of traumatic brain injury that is caused by a blow to the head or body, a fall, or another injury that jars or shakes the brain inside the skull” ("Concussion - WebMD: Causes, Symptoms, Diagnosis, Treatment, and Prevention"). The major problem regarding concussions is that they are not visible to the human eye. Concussions occur all the way from Pop Warner leagues as a child to the professional leagues. My friend has played football his whole life. Unfortunately, he has been plagued by concussions ever since he started to play the sport. He is a prime example of an ordinary kid who plays a sport he loves, but has altered his future forever. Commissioners are actively trying to reduce the number of head injuries that occur while playing. However, the main problem regarding head injuries in sports is that players tend to rush back to their respective sports, without proper testing and treatment. This results in athletes risking their playing careers, a life filled with long-term head complications, and eventually putting their lives in danger. As an injured athlete, there comes a point where you have to ask yourself, is rushing back to the game really worth a lifetime filled with head injuries and complications? So what do team doctors need...
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...MAPLE LEAFS Prepared for: Mrs. Johnena Quirke Communications Instructor Prepared by: Michael Kenny BM/HRM 106A October 13, 2014 24 Heatherton Place St. John’s, NL A1E 4P5 October 6, 2015 Mrs. Johnena Quirke Communications Instructor Keyin College 44 Austin Street P.O. Box 13609, Stn. A St. John’s, NL A1B 4G1 Dear Mrs. Quirke: Enclosed is my term paper, which was a requirement for my Communications-English 1 course. I chose the topic Toronto Maple Leafs because I have been a fan of the Toronto Maple Leafs since I was a very young boy and wanted to share information with my classmates because they have such a great history. In researching my paper, I was able to find great amount of information from the internet. I had no restrictions in the gathering of information, which was updated information, on this specific hockey team. A major section of this report that may interest you is about a former player, Doug Gilmore, who was captain of the Toronto Maple Leafs; and my favorite player to ever lace up the skates. I certainly hope you enjoy reading this paper as I thoroughly enjoyed researching the information found in the contents of the report. If you have any questions or concerns, I may be contacted and day at 764-7560 or by email (mike1_kenny@outlook.com). Sincerely, MICHAEL KENNY BM/HRM 106A Encl. TABLE OF CONTENTS Letter of Transmittal iii Executive Summary v Introduction 1 History of the Toronto Maple Leafs 2 ...
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...A Framework for Strategic Innovation A Framework for Strategic Innovation Blending strategy and creative exploration to discover future business opportunities ______________________________ by Derrick Palmer & Soren Kaplan Managing Principals, InnovationPoint LLC © InnovationPoint LLC www.innovation-point.com Page 1 A Framework for Strategic Innovation Authors Soren Kaplan is the author of Leapfrogging and a Managing Principal at InnovationPoint, where he works with organizations including Visa, Colgate-Palmolive, Medtronic, Disney, Philips, PepsiCo, and numerous other global firms. Soren previously led the internal strategy and innovation group at Hewlett-Packard (HP) during the roaring 1990’s in Silicon Valley and was a co-founder of iCohere, one of the first web collaboration platforms for online learning and communities of practice. He is an Adjunct Professor within the Imagineering Academy at NHTV Breda University of Applied Sciences in The Netherlands. He holds Master’s and Ph.D. degrees in Organizational Psychology and resides in the San Francisco Bay Area with his wife, two daughters, and hypo-allergenic cat. Learn more about his book Leapfrogging by visiting www.leapfrogging.com. Derrick Palmer consults on strategic innovation with global, Fortune 1000 and medium-sized businesses. His areas of focus include corporate strategy, consumer-inspired new product innovation, designing best-in-class innovation processes, and...
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...breathtaking highlands of success. But caution, do not plan to walk the Iotter until you hove experienced the former" An entrepreneur Results Expected Upon completion of this chapter you will have: l. Developed a definition of entrepreneurship and the entrepreneurial process that spans lifestyle to high potential ventures. 2. Examined the practical issues you will address and explore throughout the book. 3. Learned how entrepreneurs and their financial backers get the odds for success in their favor, defYing the pattern of disappointment and failure experienced by many. 4. Examined the Timmons Model of the entrepreneurial process, how it can be applied to your entrepreneurial career aspirations and ideas for businesses, and how recent research confirms its validity. Demystifying Entrepreneurship Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced. 1 Entrepreneurship results in the creation, enhancement, realization, and renewal of value, not just for owners, but for all participants and stakeholders. At the heart of the process is the creation and/or recognition of opportunities, 2 followed by the will and initiative to seize these opportunities. It requires a willingness to take risksboth personal and financial-out in a very calculated fashion in order to constantly shift the odds of success, balancing the risk with the potential reward. Typically, entrepreneurs devise ingenious strategies...
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...thomas a . meyer How Great companies Get Started in terrible times Innovate! Innovate! How Great Companies Get Started in Terrible Times THOMAS A. MEYER John Wiley & Sons, Inc. Copyright © 2010 by Thomas A. Meyer. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
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...conc About Pfeiffer Pfeiffer serves the professional development and hands-on resource needs of training and human resource practitioners and gives them products to do their jobs better. We deliver proven ideas and solutions from experts in HR development and HR management, and we offer effective and customizable tools to improve workplace performance. From novice to seasoned professional, Pfeiffer is the source you can trust to make yourself and your organization more successful. Essential Knowledge Pfeiffer produces insightful, practical, and comprehensive materials on topics that matter the most to training and HR professionals. Our Essential Knowledge resources translate the expertise of seasoned professionals into practical, how-to guidance on critical workplace issues and problems. These resources are supported by case studies, worksheets, and job aids and are frequently supplemented with CD-ROMs, websites, and other means of making the content easier to read, understand, and use. Essential Tools Pfeiffer’s Essential Tools resources save time and expense by offering proven, ready-to-use materials—including exercises, activities, games, instruments, and assessments—for use during a training or team-learning event. These resources are frequently offered in loose-leaf or CD-ROM format to facilitate copying and customization of the material. Pfeiffer also recognizes the remarkable power of new technologies in expanding the reach and effectiveness of training...
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...FROM THE AUTHOR OF THE BESTSELLING BIOGRAPHIES OF BENJAMIN FRANKLIN AND ALBERT EINSTEIN, THIS IS THE EXCLUSIVE BIOGRAPHY OF STEVE JOBS. Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing offlimits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and...
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...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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...GLOBALIZATION OF MANAGEMENT EDUCATION: Changing International Structures, Adaptive Strategies, and the Impact on Institutions This page intentionally left blank GLOBALIZATION OF MANAGEMENT EDUCATION: Changing International Structures, Adaptive Strategies, and the Impact on Institutions Report of the AACSB International Globalization of Management Education Task Force AACSB International – The Association to Advance Collegiate Schools of Business 777 South Harbour Island Boulevard Suite 750 Tampa, Florida 33602-5730 USA Tel: + 1-813-769-6500 Fax: + 1-813-769-6559 www.aacsb.edu United Kingdom North America Japan India Malaysia China Emerald Group Publishing Limited Howard House, Wagon Lane, Bingley BD16 1WA, UK First edition 2011 Copyright r 2011 AACSB International. Reprints and permission service Contact: booksandseries@emeraldinsight.com No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the copyright holder or a license permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. No responsibility is accepted for the accuracy of information contained in the text, illustrations or advertisements. The opinions expressed in these chapters are not necessarily those of the Editor or the publisher. British Library Cataloguing in Publication...
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...TE AM FL Y Praise for Marketing Insights from A to Z “The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘timing is everything.’” —Watts Wacker Founder and CEO, FirstMatter Author, The Deviant Advantage: How Fringe Ideas Create Mass Markets “Wide-ranging, readable, pithy, and right on target, these insights not only are a great refresher for marketing managers but should be required reading for all nonmarketing executives.” —Christopher Lovelock Adjunct Professor, Yale School of Management Author, Services Marketing “Kotler tackles the formidable challenge of explaining the entire world of marketing in a single book, and, remarkably, pulls it off. This book is a chance for you to rummage through the marketing toolbox, with Kotler looking over your shoulder telling you how to use each tool. Useful for both pros and those just starting out.” —Sam Hill Author, Sixty Trends in Sixty Minutes “This storehouse of marketing wisdom is an effective antidote for those who have lost sight of the basics, and a valuable road map for those seeking a marketing mind-set.” —George Day Geoffrey T. Boisi Professor of Marketing, Wharton School of Business “Here is anything and everything you need to know about where marketing stands today and where it’s going tomorrow. You can plunge into this tour de force at any point from A to Z and always come up with remarkable insights and...
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