...implemented. We need to compare them and choose one for implementation. First, we will list some criteria for chosen the project to implement. 1. Support key business objectives. As for this, we need the project can present an information which contain the environmental protection information to the customers and community. These environmental protection information or Green information must contain some activities like Recycle, Reduce and Reuse. The majority business objective in this topic is to create a Green image for the airline. So the project should be strong in this criterion. 2. Has strong internal sponsor As for this, if a project can be run successful, the internal support in the company’s different department is required! Like the project 1, we need to have a co-work with Food & Beverage Department. If the FB department dislikes the project then the project won’t be run success. 3. Acceptance of the society. This criterion is important. Some project need customer support so much like project 3. If the customers don’t agree the project, the project will fail. 4. Realistic level of technology. As a project sometimes might need to use some machines and technologies to help it. But may be some technology still not emergence. We might want to have a machine can absorb the rubbish then produce some useful product, but this is impossible in today. So we need to identify the realistic level of technology of the project. 5. Can be implemented in one year or less. ...
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...com/). The Snuggie epidemic is definitely contagious, myself admitting that I even own one. Infomercials have been around for decades, but the Snuggie was definitely a game-changer in that world. From the many commercials that give most of us a few laughs, to seeing almost every living room with a Snuggie draped over their couch or recliner. It's safe to say that the Snuggie is one of the most successful infomercials today, acquiring around $400 million dollars in sales and ranking number 8 on the best seller list. The backwards robe does an amazing job in the commercial for advertisement, showing you that you can go anywhere in your Snuggie and you're able to keep your arms warm and functional, but is it really that necessary of a product? I believe that the goofiness of the infomercial is part of what has made it so successful. The product itself is silly as well, which makes it more memorable than the Slap-Chop or the Ove Glove. The infomercial still uses logos in knowing that it is soft fleece, and does have a reasonable refund date along with a reasonable price. While watching the commercial over again on the internet, I almost feel like they take it too far and it ends up just being cheesy. It seems very outdated, even though it isn't more than 10 years old. The actors in the commercial aren't very convincing, but these reasons might be why the Snuggie infomercial is definitely a memorable one. As sad is it may be, this product is a perfect for targeting us U.S. citizens. Other...
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...pulled up to the gas station on the way to Jordan’s home after leaving the St. Johns Town Center Mall for Black Friday shopping, Michael Dunn and fiancé Rhonda Rouer pulled in the parking lot directly beside them. Tommy Stornes, one of Jordan’s friends and the driver of the SUV, goes into the store, leaving the music playing loudly in the car. Dunns` fiancé Rhonda goes into the store to buy wine and chips for their night at the hotel on their way back from Michael Dunns` sons` wedding. There is an exchange of words between the boys...
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...Lantana is a very invasive, poisonous species of plant that spreads very quickly. The scientific name for lantana is Lantana camara. Lantana originated from South America, Central America and Mexico, and was first introduced to Australia in 1841 in the Adelaide Botanic Gardens being brought to Australia as an ornamental plant. It quickly spread and became one of Australia’s worst weeds and a weed of national significance. This is why it is now illegal in all states and territories of Australia to buy or sell any variety of lantana. Although it was introduced for use as a fence for cattle because it could grow up to 5 metres, it failed because if cattle ate it they would die because lantana is poisonous to cows. According to research from the...
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...Objectives……………………………………………………………………….10 4) Budgeting, Performance Analysis and Implementation a) The Marketing Budget………………………………………………………………………11 b) Performance Analysis……………………………………………………………………….12 5) Additional Considerations a) Internal Factors……………………………………………………………………………...12 b) External Factors……………………………………………………………………………..13 c) Research Limitations………………………………………………………………………14 6) Conclusion………………………………………………………………………………………….15 Reference: I. Purpose and Mission Starting a business is an easy stuff, but the way of how to control it is much difficult from starting a business. In fact, we can see that most of the businesses in Cambodia are getting collapse or loss because they don’t manage well and they might use their marketing strategies in the wrong direction. That’s why marketing plan plays a really important role for every business. As a result, we decided to do a marketing plan in order to make our businessoperate...
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...dynamic — the “see-feelchange” dynamic that fuels action by showing people potent reasons for change that spark their emotions. Built around the eight steps of change first introduced in Kotter’s bestseller, Leading Change, The Heart of Change gives straight advice on successful change — and true stories of companies making change happen. Build the Guiding Team Pages 3, 4 Get the Vision Right Pages 4, 5 What You’ll Learn In This Summary In the following pages, you will learn about: ✓ The Heart of Change: Why people succeed and why they fail at large scale-change and how you can use an eight-step path to success. ✓ The Need for Urgency: You will see why you must raise feelings of urgency so that people start telling each other “we must do something.” ✓ Building the Guiding Team That Gets the Vision Right: You need the right group of people with the right vision to start the change process. ✓ Communicating for Buy-in: You will send clear messages about change and remove barriers to those changes. ✓ Creating Early Wins and Not Letting Up: You will see why creating...
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...about a new dynamic — the “see-feelchange” dynamic that fuels action by showing people potent reasons for change that spark their emotions. Built around the eight steps of change first introduced in Kotter’s bestseller, Leading Change, The Heart of Change gives straight advice on successful change — and true stories of companies making change happen. Build the Guiding Team Pages 3, 4 Get the Vision Right Pages 4, 5 What You’ll Learn In This Summary In the following pages, you will learn about: ✓ The Heart of Change: Why people succeed and why they fail at large scale-change and how you can use an eight-step path to success. ✓ The Need for Urgency: You will see why you must raise feelings of urgency so that people start telling each other “we must do something.” ✓ Building the Guiding Team That Gets the Vision Right: You need the right group of people with the right vision to start the change process. ✓ Communicating for Buy-in: You will send clear messages about change and remove barriers to those changes. ✓ Creating Early Wins and Not Letting Up: You will see why creating an early win is important and...
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...describe this image. The model is statuesque, poised, and serene. The advertisement captivates its audience by inviting it to buy into the idea of the Valentino woman and everything this role entails. If we desire to become this woman what is our role in society and how does a medium such as a magazine manage to create this appealing world? In today’s capitalist society it seems everything is trying to sell you a hyper reality, a brief moment in which you can become something else or live vicariously through somebody else. And yet while we want it we don’t think about how it is created. The advertisement is no fluke; millions of dollars are spent to achieve the perfect model, clothing, light, even the placement of the logo. Finally by analyzing this image it is not only the composition of the advertisement, but the impact it has on its readers. It is this incredible insight into the societal roles, class, and insecurities that sell this brand to the everyday consumer; and in return this brand sells the audience an identity. Media has become a vital tool for companies because of its incredible ability to persuade its audience. The various components of the advertisement play on what Aristotle coined as the three main tools of persuasion “ethos- our perception of something (do we respect it ect...), pathos-our emotional connection to something despite its intangible state, and logos- our logical inductions and deductions in reasoning” (2). The advertisement is striking and complex...
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...you, however, regarding some of the specific laws and how to best follow them. a) When I burn a bull on the altar as a sacrifice, I know it creates a pleasing odor for the Lord (Lev 1:9). The problem is my neighbors. They claim the odor is not pleasing to them. Should I smite them? b) I would like to sell my daughter into slavery, as sanctioned in Exodus 21:7. In this day and age, what do you think would be a fair price for her? c) I know that I am allowed no contact with a woman while she is in her period of menstrual uncleanliness (Lev 15:19-24). The problem is, how do I tell? I have tried asking, but most women take offense. d) Lev. 25:44 states that I may indeed possess slaves, both male and female, provided they are purchased from neighboring nations. A friend of mine claims that this applies to Mexicans, but not Canadians. Can you clarify? Why can’t I own Canadians? e) I have a neighbor who insists on working on the Sabbath. Exodus 35:2 clearly states he should be put to death. Am I morally obligated to kill him myself? f) A friend of mine feels that even though eating shellfish is an Abomination (Lev 11:10), it is a lesser abomination than homosexuality. I don’t agree. Can you settle this? g) Lev 21:20 states that I may not approach the altar of God if I have a defect in my sight. I have to admit that I wear reading glasses. Does my vision have to be 20/20, or is there some wiggle room here? h) Most of my male friends get their hair trimmed, including...
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...people to keep and bear arms shall not be infringed.” Our Founding Fathers believed that governments are prone to use soldiers to oppress the people. History had suggested that this risk could be controlled by permitting the government to raise armies (consisting of full-time paid troops) only when needed to fight foreign enemies. “We established however some, although not all its (self-government) important principles. The constitutions of most of our states assert, that all power is inherent in the people; that they exercise it by themselves, in all cases to which they think themselves competent; (as in electing their functionaries executive and legislative, and deciding by a jury of themselves, in all judiciary cases in which any fact is involved,) or may they act by representatives, freely and equally chosen that it is their right and duty to be at all times armed” (Jefferson). Gun control has been a highly controversial issue for decades. A vast majority of Americans believe that if gun control is strictly enforced it would quickly reduce the threat of crime. Many innocent people feel they have the right to bear arms for protection, or even just the pleasure of recreational sports, such as hunting. Americans have a constitutional right to own hand guns. Although, stricter laws and licensing may not affectively abolish crime, it will help to make it more challenging for anyone to purchase fire arms. Currently the federal law states the following: The use of any firearm in...
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...textbook passages relating to how businesses need to understand cultural diversity in order to maintain a successful business. These passages and articles go in detail at indulging the reader with examples and reasons why businesses need to be sensitive to cultural diversity not only for their benefit but for employee satisfaction as well. Diversity’s importance can even be found using the lawsuit Coca-Cola underwent in 1999 when they were accused of discrimination against workers. From Coca-Cola to different generations cultural diversity is examined using reputable sources and current data. Cultural Diversity in the Business Setting and It’s Effects on Employees The major characteristic that makes us all human is that we are all diverse. Not one human is exactly like another. Business professionals learn about the diversity of humans and its importance in their first few business classes they take when furthering their education. These businessmen also learn that making a certain culture, race or gender feel left out can prove to be drastic to a company’s financial well-being. Being sensitive to cultural diversity and understanding differences between genders and generations is a fundamental principle every business needs to adhere to in order to be successful. When companies neglect to acknowledge different cultures or the diversity of ethnic groups there can be serious consequences and ramifications. These ramifications can either be legal or can reflect back onto...
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...Dr. Shirley Todd McLaughlin, CLU, ChFC - MKT 500 Marketing Management Week 10 Assignment 5: Marketing Strategies “Peloton Cycling” Anthony Pastore 6.9.12 Executive Summary- Marketing Plan Peloton Cycling The market- The target market for Peloton Cycling will be towards the cycling community. Since I have been an avid cyclist for twenty years, I am familiar with the network of cyclist including events, shops and organizations. The plan and focus of Peloton Cycling will be to attend, participate and host cycling events in order to advertise our product and inform the community of our mission. In addition to targeting the cycling community, the target will also include to the community who are interested in a healthy lifestyle, including the triathlete. The potential audience for the marketing plan will include a full range of the cycling community including the avid cyclist, the professional looking for an extra edge, the intermediate cyclist riding in order to maintain a healthy life style and a family who enjoys biking. In addition, the target will include the mountain bike trail rider. The plan for Peloton Cycling to reach its target audience will include the participation and hosting of cycling events. In addition, during the cycling events, Peloton Cycling will distribute shirts, stickers and fliers, in addition Peloton Cycling will build relationships with local cycling clubs who normally host cycling events and guide group rides. Peloton Cycling will...
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...Case Discussion Questions 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Some people probably think that designing and marketing its products is what Nike is responsible for. But outsourcing its manufacturing divisions into foreign countries doesn´t release Nike from the responsibility. During a developing process manufacturing is one of the most important intermediate steps and because of that it belongs to Nike´s responsibilities, no matter if they own the manufacturer or not. Everybody knows that it is hard to keep the overview about every developing stage but if you decide to put this step into a foreign country, you have to find a way of taking the control. So yes, Nike should be held responsible for working conditions in foreign factories that it does not own, but of course you have to weigh how much influence a company like Nike can have regarding working conditions. Establishing an independent monitoring association like the “Fair Labor Association” (FLA) is a good way to improve bad labor standards. 2. What labor standards regarding safety, working conditions, overtime, and the like, should Nike hold foreign factories to: those prevailing in that country or those prevailing in the United States? In the article you can read that labor standards in the US and in foreign countries are very different. Everybody knows that minimum wages and working conditions...
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...history and from the second the murders were discovered there was a media frenzy. On the night of June 12, 1994 the bodies of Nicole Brown and her waiter Ronald Goldman were found outside of Nicole’s condo both stabbed to death. The suspect, former athlete, icon, and actor Orenthal James (O.J.) Simpson was the main suspect of the crime. On June 16th, 1994 the LAPD pressed murder charges against him and placed a warrant for his arrest on which he agreed to turn himself in on June 17th 1994 at 11 A.M.. He would not show up to turn himself in and eventually the infamous White Ford Bronco police chase would ensue. Eventually O.J. would be brought in and face trial in what would subsequently lead to him being found not guilty. Throughout this paper we will go over the historical setting and the phases of the incident from the crime committed to the end of the trial. Along with this the effect the high volume of media coverage and publicity will be covered. Also research on how race and gender affected the outcome of this trial will be displayed. To conclude the O.J. Simpson murder trial was highly effected by the media interference from day 1, which caused a racial stir and a certain hype surrounding the event. Had the media not been so involved from the beginning there would have been a different outcome. THE O.J. SIMPSON TRIAL: HOW THE MEDIA EFFECTS HIGH PROFILE CRIMINAL CASES According to CNN it is know as “the most watched trial of the century”, and it is with over 100 million...
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...strategy. Likewise, Marketing Strategy isn’t just about how to price, what features to build into your product, or how to get it to the consumer, though these are important too. Marketing Strategy is about identifying a positioning, a clear plan for creating value for a specific and well-defined customer group. It’s about delineating a way that you will create more value for the customer you’ve chosen to serve than your competition does, because that’s how you win. Finally and importantly, it’s about creating that value for the customer in a way that creates superior value for the firm. Points of execution— communications pieces, revenue capture mechanisms, distribution partner’s incentive structures, product and service design specifications—are all both interesting and important to successful execution of a well-founded strategy. But the best execution in the world rarely helps a firm win a battle where it has no strategic advantage. If Marketing Strategy is about locating that intersection between what customers want and where an individual firm can create value better than competition, then superior understanding of customers is crucial. Having a better sense for what would create customer value than your competitor does is a huge advantage. In fact, the goal is to have a better sense of what could create value for your chosen customer than even the customer itself. So if superior customer insight is the goal, how do we get it? Below are 5 steps to take to get...
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