We Googled You

In: Business and Management

Submitted By abhishek8803
Words 1319
Pages 6
An analysis of the Case

“We Googled You”
Submitted to: Prof Madhusri Shrivastava Submitted by: Abhishek Rungta Roll No: 2013PGPUAE002

In partial fulfilment of the requirements of the Written Analysis and Communication (WAC) course April 1, 2014

Memo of Transmittal

1-Apr-2014 Prof. Madhushri Shrivastava IIM Indore India Sub: Submission of WAC report on the case ‘We Googled You’ Dear Madam, As per your instructions, I have prepared a detailed analysis report on the situation faced by Fred Westen. I suggest that Fred should not hire Mimi for the company’s China operations. Instead, he should hire Mimi for another position in USA. The following pages present a detailed analysis of the situation and available options and their evaluation, recommendation and action steps to be followed.

Yours sincerely, Abhishek Rungta PGPUAE: 2013-15 IIM Indore (Dubai Campus) U.A.E.

Executive Summary
Fred Westen was contacted by his old roommate John Brewster to consider his daughter Mimi for Fred’s company’s decision to expand into China. When Fred forwarded Mimi’s profile to Virginia, she did a normal Google search on her. The search revealed Mimi’s involvement in protests that included China’s treatment against a dissident journalist. Based on these findings, Fred is in a dilemma whether to hire Mimi for China operations. He has to take into account various factors like the success of expansion plans, both company’s and his personal reputation. Considering various evaluation criteria and options, I suggest Fred should not hire Mimi for the expansion plan in China. But given her credentials, he should hire her for a position in USA.

Table of Contents
1. 2. 3. 4. 5. 6. 7. 8. Situation Analysis ............................................................................................................................ 5 Problem Statement…...

Similar Documents

We Are

...organization to help children with maltreatment. The purpose of child protection services is to help protect children from physical abuse, neglect, emotional abuse, and sexual abuse, and to help families get the services for their children’s needs. Strength of the Public Health approach is its focus on primary prevention and education and its emphasis on the health not only of individuals but of families, communities, and society. The weakness on “Promotion of Children’s Rights and Prevention of Child Maltreatment” is the difficulty of using human rights approaches inside the U.S. and their strong focus on state responsibility. While laws and enforcement policies do need to change, even if the U.S. would recognize its own human rights violations we as a nation do not necessarily see the state as the primary means for ending child sexual abuse. A weakness in this article is the use of isolation of family violence from broader backgrounds of economic or cultural stress and the difficulty many family violence services continue to have in identifying and responding to child sexual abuse specifically. In conclusion, the emotional scars of both types of maltreatment are often deep and no child deserves to be maltreated. While most of us want nothing but the best for our children, child maltreatment are too common. While the words abuse and neglect are often used interchangeably, each type of maltreatment is distinct. Abuse is the intentional maltreatment of a child and can be......

Words: 987 - Pages: 4

College Essay - Why Do You Think We Are a Good Fit for You

...Renwick Caldwell Sam Houston University March 15th, 2013 Why Sam Houston Would Be a Great School for Me The transition from high school to college is a very stressful one. Many issues are revealed that you never had with high school. How can you afford to pay tuition? Can you afford housing? What about your location? This is why it is incredibly vital to find the best college that you think is suited for you. For me that college would be Sam Houston University. I was seriously scared about the step into college. A most confusing one at that, and I didn’t even know what I wanted to become when I get older. Honestly, it hit me hard. Responsibility is what separates these kids from going to community college, and going to a university. All of my friends want to just go to lonestar, but I don’t want to be one of those kids. I want to receive the best education I can possibly have, and this is why I want to go to Sam Houston. I want to study in computer science and become a software engineer. Checking out Sam Houston took the cake. It’s close to home, it has a computer science program, and a great one at that, and I could learn a lot more in the 4 years at Sam Houston rather than the 2 years at lonestar. I want to get a head start on my career. I want to succeed as far as I can and I believe that Sam Houston would help me on my road to success. The location is also a plus since it is only about forty minutes from my parent’s house, therefore making me feel a lot more safe......

Words: 409 - Pages: 2

We Are What We Eat

...Many years ago, the buzz-phrase “You are what you eat” appeared everywhere. The saying reminded us that the foods we eat break down into elements that our bodies absorb. What we eat becomes part of us. This premise rings true in our non-physical selves as well—the reading, listening, and viewing material we ingest becomes a part of our being. Our physical health requires consistent nourishment of foods and drink; likewise successful living depends on constant nourishment. The quality of what we ingest affects the quality of our health. Each healthy food has a purpose: some improve our immune systems and help us fight off potential illnesses; some foods boost our energy levels; others build muscles, bones, improve eyesight, and even keep us regular (if you know what I mean). If we plan to hike several miles on a weekend, we can prepare by eating foods that will prolong our energy. If a virus spreads at our workplace, or more seriously, our grandkids are coming to visit, we can boost our immune systems by eating certain foods or taking certain herbs. In times of high activity and stress, we can adjust our food intake to better handle the strain. Fad diet proponents teach their adherents to concentrate intensely on a narrow selection of foods (i.e. grapefruit, high carbs, low carbs, pineapple). Yet nutritionists encourage the balanced eating of foods from each food group. If we need to lose weight, we moderately adjust our food balance in favor of foods low in......

Words: 562 - Pages: 3

We Can, but Should We?

... We Can But Should We? Dara Shalom Chamberlain College of Nursing NR361-65561: Information Systems in Healthcare March 2013 We Can But Should We? “As healthcare embraces technology to improve patient outcomes, streamline operations, and lower costs, the technologies with the most impact are the ones that make things simpler” (Why and How). Various companies are trying to simplify the process of obtaining essential patient information with the use of quick response, or QR codes. These codes are placed on stickers, bracelets, and cards for wallets. When paramedics scan the QR code, they gain access to the patient’s health profile, which contains basic personal information, allergies, medications, and emergency contacts. With instant access to this vital information, medical errors are reduced, and the time that they would otherwise spend obtaining this information is cut. Some people believe that this is a wonderful advancement, and it “could benefit so many folks” (Davis), while others are concerned and skeptical about this new technology. Benefits One advantage of utilizing QR codes in emergency response situations is the shortened time spent obtaining vital patient health information. By cutting down time, paramedics are able to make treatment decisions more quickly. “Every second counts during medical emergencies, and quick access to medical information can be the difference between life and death” (Rich). Immediate access to the individuals medical......

Words: 1446 - Pages: 6

We Can but We Should

...We Can But Should We: Quick Response Codes Quick Response (QR) Codes What is a Quick Response code? It’s a two- dimensional matrix/bar code. QR codes can provide a wide range of information to patients or family members on ones condition, or treatment. QR codes in turn can assist EMTs, or other healthcare providers with information about an individual such as allergies, blood type, DNR, emergency contacts, as well as other vital information that pertains to an individual (QR Codes in Education, n.d.). QR codes can be scanned or decoded by using quick response software or a scanner to access an individual’s information. With this easy process of accessing information it allows healthcare providers to be more efficient and more attentive with care provided to patients. Impact on Patient Care Delivery In the healthcare field time is of the essence when it comes to life and death situations. With QR codes medical responders are able to access important health information on individuals which in turn makes crucial health decisions simple. For example let’s say an emergency responder comes upon an individual who is not responsive (a diabetic but unknown to responders) as a result medical history such as allergies, medical problems or even current use of medication is now unknown. If this individual has a QR code then the responder is able to access all medical information allowing the responder to provide the best care possible without any major difficulties. Therefore these...

Words: 1118 - Pages: 5

Do You Agree That We Live in a Dangerous World?

...Do you agree that we live in a dangerous world? Can you remember 9-11? Most people know about this infamous act of terrorism. Unfortunately, it was not the last one. Some people say that the world is becoming a better place in which to live, but we are exposed to an increasing number of dangerous situations. Be it in the physical world, or the virtual world, the number of threats has been on the rise, many times without us even aware of them. Firstly, we are living in an era of wars. Although major wars such as World War II are long gone, there still exist many acts of violence and threats of mass destruction. These are due to advent of terrorism and relentless experimentation on nuclear weapons. These have resulted in increased tensions among major superpowers worldwide, notably North Korea against US and its allies. On a smaller scale, due to the issue to overlapping boundaries between neighboring countries, many people often get killed in border clashes. For example, Thailand and Cambodia had many border clashes in the last decade, leading to numerous deaths of soldiers and civilians alike. Besides, we often hear of suicide bombers in Iraq, in a bid to topple the current democratic government in place. Therefore, it is difficult to say that today’s world is a safer one. Moreover, we face, see and hear about a lot more crime today than we did in the past. If you watch the news, you will hear about a lot of crimes such as random killings or intentional kidnappings in......

Words: 565 - Pages: 3

We Are What We Choose

..."We are What We Choose"
Remarks by Jeff Bezos, as delivered to the Class of 2010
Baccalaureate
May 30, 2010 As a kid, I spent my summers with my grandparents on their ranch in Texas. I helped fix windmills, vaccinate cattle, and do other chores. We also watched soap operas every afternoon, especially "Days of our Lives." My grandparents belonged to a Caravan Club, a group of Airstream trailer owners who travel together around the U.S. and Canada. And every few summers, we'd join the caravan. We'd hitch up the Airstream trailer to my grandfather's car, and off we'd go, in a line with 300 other Airstream adventurers. I loved and worshipped my grandparents and I really looked forward to these trips. On one particular trip, I was about 10 years old. I was rolling around in the big bench seat in the back of the car. My grandfather was driving. And my grandmother had the passenger seat. She smoked throughout these trips, and I hated the smell. At that age, I'd take any excuse to make estimates and do minor arithmetic. I'd calculate our gas mileage -- figure out useless statistics on things like grocery spending. I'd been hearing an ad campaign about smoking. I can't remember the details, but basically the ad said, every puff of a cigarette takes some number of minutes off of your life: I think it might have been two minutes per puff. At any rate, I decided to do the math for my grandmother. I estimated the number of cigarettes per days, estimated the number of puffs per cigarette...

Words: 1370 - Pages: 6

We Googled You

...We Goggled You Case Study Abstract The CEO of the luxury apparel retailer Hathaway Jones, Fred Westen is planning to expand to China market. He needs someone with the skill sets needed to make it a successful. Fred’s old friend’s daughter Mimi Brewster wants to be part of the move, she believes with her Chinese background and her experience in the field, she would be the right candidate for the job. However, the vice president of human resources, Virginia Flanders found some compromising posting on the internet when she goggled to search information about Mimi Brewster that can jeopardize their plans in china. Fred does not know if hiring Mimi Brewster is the right step to take or not. He believes Mimi is the right person to be on board with them. He thinks internet posting of more than eight years ago is not something to really take serious and at the same time fears that the china plan might fail because of Mimi’s posting on the internet. We Goggled You Problem The CEO of Hathaway Jones, Fred Westen is under pressure to or not to hire an applicant, Mimi Brewster for the new branch to be opened in china due to her compromising posting on the internet found by Virginia Flanders, the vice president of human resources. Assumptions * Virginia Flanders does not want Fred to hire Mimi because of the internet posting. * Mimi Brewster did not think her past......

Words: 1989 - Pages: 8

Select a Technology Currently in Use and Write About How You Think It Might Change How We Live in 20 Years

...model assumes that the test score of student k in classroom j and school i (yijk) equals the sum of four components: (1) μ = the average test score of all students; (2) αi = the difference in the average test score between all students, and students in school i; (3) γij = the difference between all students in school i, and students in classroom j and school i; and (4) εijk = the difference between all students in classroom j and school i, and student k in classroom j and school i. Based on this model, the variance of yijk equals σα2+σγ2+σε2. The intra-school and intra-classroom correlation coefficients equal σα2/(σα2+σγ2+σε2) and σγ2/( σα2+σγ2+σε2), respectively. The Longitudinal Evaluation of School Change and Performance We estimated the correlation coefficient using data from the Longitudinal Evaluation of School Change and Performance (LESCP). The LESCP was designed to examine whether learning improved after 1994 among students in high-poverty schools—an objective of Title I of the Elementary and Secondary Education Act, as amended in 1994. The LESCP design also paid particular attention to learning among those students with low levels of prior achievement. The LESCP data contain 71 schools from 18 districts in 7 states. The sample of schools was not chosen to be nationally representative, but rather to include high- and low-poverty schools in states and districts that had enacted standards-based reform several years earlier. This criteria was......

Words: 15926 - Pages: 64

We Are What We Eat

...We Are What We Eat: A Cause to Label Genetically Modified Foods Kelly Boysiewick ITT Technical Institute EN1420 – Composition II Professor Uddin August 21st, 2014 Table of Contents Abstract……………………………………………………………………………………………3 Introduction………………………………………………………………………………………..4 What Are Genetically Modified Foods?.….....................................................................................4 Significant Differences Between Conventional and GM Foods...............................................…...5 Long-Term Studies………………………………………………………………………………..5 Creating a New Species…………...………………………………………………………………7 Conclusion……………………………………………………………………………..………….9 References……………………………….……………………………………………………….10 Abstract This paper examines the need for labeling of genetically-modified foods, of GM foods, by researching significant nutritional differences found in conventional and GM foods, long-term studies on the impact on human health, and compounding effects on the environment caused by creating a non-naturally occurring species. In finding no significant nutritional advantages, a lack of evidence to disprove studies on adverse effects on human health, and potentially detrimental effects on the environment, it is believed that the consumer has a right to be informed of the origin or alterations of food made available to them. We Are What We Eat: A Cause to Label Genetically-Modified Foods One of the most dangerous and least understood experiments......

Words: 1914 - Pages: 8

The Spirit Catches You and You Fall Down

..."The Spirit Catches You and You Fall Down" It is difficult enough to go to the emergency ward with a family member and speak the same language as the staff. The admitting nurse wants all insurance information, another nurse/secretary asks for injury/illness history and, meanwhile, the person who needs to see the doctor is waiting in pain. The stress mounts and communication becomes harder. Now, take that same scenario when someone in the ER does not speak the language or know the culture of the patient. It not only severely complicates the process, but endangers the person needing the care. The Spirit Catches You and You Fall Down by Anne Fadiman is the tragedy about three-month-old Lia Lee, from Laos, who unfortunately was one of these cultural misunderstandings. This book had a significant impact on educational and healthcare concerns regarding the need for cultural understanding in medical care. Whether the changes will be enough remain open to question. Anne Fadiman, a freelance writer, was introduced by chance to the Hmong community through a friend working at a California hospital. It took her several months to be accepted enough to talk with the Hmong leaders, where she heard Lia Lee’s tragic story. She felt it was necessary to show the point of view of both the patient (and family) and the doctor, since cultural medicine is such a complicated issue. Fadiman succeeds in showing the challenges, frustrations and misunderstandings from these two perspectives. That is...

Words: 2005 - Pages: 9

'We Are Basically Physical Beings.' to What Extent Do You Agree?

...Ideas of how we are not just physical beings but also have non-spacial elements to us, is an idea that has existed for thousands of years. Nearly all major world religions have ideas about this; from the Hindu ideas of atman, to the Judeo-Christian ideas on the soul. The main argument I'm using to examine us being 'basically physical beings' is dualism and the connection between the mind, body and the soul. One of the first recorded forms of dualism was platonic dualism. Plato (429-347 BCE) believed that the body was physical and is rooted in the four dimensions of space and time which is subject to change, he called this the 'sarx'. But a 'being' also had another part, a soul, which existed in the world of forms and was made up of three distinct elements; reason, emotion and appetite. These three instincts in Plato’s view are what animates us. This therefore makes us not just physical beings. Plato though, saw the soul as pure or 'simple' and therefore the body was inferior something which trapped the soul until death. Plato appears to believe that the soul will be reborn in a new body after that. Aristotle (384-322 BCE) at the time also agreed that we had a 'soul'. But he believed that the body and soul were inseparable, this is the earlier monist ideas. Due to the soul and body not being able to separate this mean that the idea did not allow the soul to survive death. Aristotle did rethink this at times wondering if we did have non-physical elements to us, but it's not...

Words: 1123 - Pages: 5

About Me, You, We , Yourself, Us and Everyone

...Hey, this is my homepage, so I have to say something about myself. Sometimes it is hard to introduce yourself because you know yourself so well that you do not know where to start with. Let me give a try to see what kind of image you have about me through my self-description. I hope that my impression about myself and your impression about me are not so different. Here it goes. I am a person who is positive about every aspect of life. There are many things I like to do, to see, and to experience. I like to read, I like to write; I like to think, I like to dream; I like to talk, I like to listen. I like to see the sunrise in the morning, I like to see the moonlight at night; I like to feel the music flowing on my face, I like to smell the wind coming from the ocean. I like to look at the clouds in the sky with a blank mind, I like to do thought experiment when I cannot sleep in the middle of the night. I like flowers in spring, rain in summer, leaves in autumn, and snow in winter. I like to sleep early, I like to get up late; I like to be alone, I like to be surrounded by people. I like country’s peace, I like metropolis’ noise; I like the beautiful west lake in Hangzhou, I like the flat cornfield in Champaign. I like delicious food and comfortable shoes; I like good books and romantic movies. I like the land and the nature, I like people. And, I like to laugh. I always wanted to be a great writer, like Victor Hugo who wrote "Les Miserable", or like Roman Roland who......

Words: 395 - Pages: 2

Many People Believe We Are the Products of Our Environment. What Influenced You to Be the Person You Are Today?

...Everything around us makes us the way we are. The tiniest thing can affect our personalities. Generally speaking, we are like clay figures that can be easily shaped by the lightest touch. However, there are millions of factors that made me the person I am today. Some losses, coupled with wins, taught me that life needs to go down so it can go up one day. While there are many things that made me the way I am today, my parents, love and loss are the biggest factors that influenced me. My parents weren’t tough on me, even though back then I didn’t think so. Now, when I look back, I see how much they trusted me and prayed for me to make the right decisions. Despite their worries, I proved myself as a responsible person. Because my parents were easy on me I developed a good judgement regarding issues that appeared in my way. I came from a small country in Eastern Europe, Latvia. Latvians are not the most warmed hearted people on this planet, we differ a lot from the American culture. There were never a lot of emotions involved in my family, in fact I don’t remember using “I love you” that much, but I never doubted my parents love for me. Today I’m still very reserved with saying out loud my feelings, but I really want to change myself for my own children one day. I am getting better and since I am so far from my parents, we actually have started to say that to each other more. Few years before I left to the United States two close people to me died, my father and grandmother.......

Words: 563 - Pages: 3

We Are Alike and We Are Different

...little bit negative but it is also a stimulus for us, which encourages us to live a splendid but transient life. The opinion also resembles to the sentence in Professor Huang’s book-“No matter how long we lived in the world, the life for us is limited.” As for the similarities in mentality, I firmly believe that two different people may have something in common. Not only limited to the “mentally speaking, we all seek emotional pleasure and avoid pain”, different people may feel the same thing from each other, and these two people are so-called soul mate. I still remember the movie Mary and Max, which exactly describes a pair of soul mate sharing common thoughts in spite of the difference of age. There are also many examples in couples and friends, though they may have a big age gap. Actually, the differences among people may much more than those similarities. Twins can be different in many aspects, let alone those people of different nationalities. The most obvious difference is appearance. Despite twins are really alike, they are still not identical in appearance. The elder sister may have a mole on her palm while her sis doesn’t have one. Those women who pursue beauty may ask their cosmetic surgeons to do the face-lifting in the light of the photo of a pretty celebrity, but as we have seen, they can never be exactly alike in appearance. People are also different in characteristics. The husband can be impulsive, active and passionate while the wife may be rational,......

Words: 751 - Pages: 4