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Web 2.0: the New Standard

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Web 2.0: The New Standard
Allen Brooks
Southern New Hampshire University
IT 210

Web 2.0 is quickly becoming the new standard for internet-based content. This new implementation proves a slippery term to define, but its conceptual themes can be seen throughout the most content-rich web pages on the Internet. As an improvement upon the now surpassed web 1.0, web 2.0 provides users with an Internet “experience” rather than presenting them with a static webpage by integrating constant information updates, collective intelligence, and exploiting the immense benefits of networking effects (2007, O’Reilly). An example of the differences between webs 2.0 and 1.0 can be gleaned from a comparison of the differing approaches to the “software as a service” models of the now struggling to survive Netscape against the booming Google. In 2001, the so-called “dot com bubble” burst and destroyed a conglomerate of business in the process. While many technologists submitted that this was an indication that the Internet itself was “overhyped”, in hindsight, this collapse marked a shift in the cyber landscape (O’Reilly). Tim O’Reilly remarks that, “shakeouts typically mark the point at which an ascendant technology is ready to take [the prevailing technology’s] place at center stage” (O’Reilly). This conclusion yields some insight to the reason for the collapse: users had become bored with stagnant web content that simply presented static information in the form of sporadically updated webpages. Enter web 2.0. Web 2.0 is a term coined by Tim O’Reilly that sums up this new generation of web content. Web 2.0 enablers offer their users a data-rich, dynamic web-based experience. This new content utilizes the web as a platform by pumping constant streams of data to the user via the web in the form of RSS feeds, Wikipedia pages that can be edited by any user of the site, and GPS

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