Premium Essay

Web 2.0: the New Standard

In: Computers and Technology

Submitted By brooksca
Words 929
Pages 4
Web 2.0: The New Standard
Allen Brooks
Southern New Hampshire University
IT 210

Web 2.0 is quickly becoming the new standard for internet-based content. This new implementation proves a slippery term to define, but its conceptual themes can be seen throughout the most content-rich web pages on the Internet. As an improvement upon the now surpassed web 1.0, web 2.0 provides users with an Internet “experience” rather than presenting them with a static webpage by integrating constant information updates, collective intelligence, and exploiting the immense benefits of networking effects (2007, O’Reilly). An example of the differences between webs 2.0 and 1.0 can be gleaned from a comparison of the differing approaches to the “software as a service” models of the now struggling to survive Netscape against the booming Google. In 2001, the so-called “dot com bubble” burst and destroyed a conglomerate of business in the process. While many technologists submitted that this was an indication that the Internet itself was “overhyped”, in hindsight, this collapse marked a shift in the cyber landscape (O’Reilly). Tim O’Reilly remarks that, “shakeouts typically mark the point at which an ascendant technology is ready to take [the prevailing technology’s] place at center stage” (O’Reilly). This conclusion yields some insight to the reason for the collapse: users had become bored with stagnant web content that simply presented static information in the form of sporadically updated webpages. Enter web 2.0. Web 2.0 is a term coined by Tim O’Reilly that sums up this new generation of web content. Web 2.0 enablers offer their users a data-rich, dynamic web-based experience. This new content utilizes the web as a platform by pumping constant streams of data to the user via the web in the form of RSS feeds, Wikipedia pages that can be edited by any user of the site, and GPS...

Similar Documents

Premium Essay

Rise of Web 3.0

...Contents How has Web 2.0 influenced the changes in websites and their use in the last 10 years? 1 Introduction 1 History of the Web 1 Decline of Web 1.0 and Rise of Web 2.0 1 Difference between Web 1.0 and Web 2.0 1 What is Web 2.0? 2 Characteristics 2 Technologies Used in Web 2.0 3 Use of Web 2.0 3 Forthcoming Websites 4 Marketing for forthcoming websites and businesses 4 Future of Web 2.0 and Introduction to Web 3.0 6 How has Web 2.0 Impacted on Society? 6 Negatives of Web 2.0 and possible decline 7 Rise of Web 3.0 7 References 8 How has Web 2.0 influenced the changes in websites and their use in the last 10 years? Introduction Web 1.0 is the brain child of Tim Berners Lee. It was an amazing standard that has led to the Web as we know it today. Although it was incredibly rough around the edges, it had massive amounts of potential that with the right structure would allow it to become something great. History of the Web Decline of Web 1.0 and Rise of Web 2.0 The web as we know it began as Web 1.0. It was an early design that was seen more as an incredibly rough and un-appealing draft than the innovative intricate design that we see today. As suggested by Cormode and Krishnamurthy “content creators were few in Web 1.0 with the vast majority of users simply acting as consumers of content.” [1] This is incredibly accurate. The truth is, as we previously stated, Web 1.0 was rough around the edges and didn’t exactly welcome visitors with...

Words: 2586 - Pages: 11

Premium Essay

Web 2.0

...Gaurav Mangla Taniya Biswas Web 2.0 MIS Project Report Submitted by: PGP27271 Ankit Jain PGP27285 Tejas Choudhari PGP27286 D. Jhansi PGP27287 Amit Deshpande PGP27288 Gaurav Mangla PGP27327 Taniya Biswas Section E Group 5 25-03-2012 SUBMITTED TO: PROF ASHWANI KUMAR Web 2.0 Group 5 Table of Contents 1. Pre-Web 2.0 .................................................................................................................................. 3 2. Web 2.0 ......................................................................................................................................... 5 3. Applications of Web 2.0 ................................................................................................................. 5 3.1 Marketing ................................................................................................................................ 5 3.2 Pedagogy ................................................................................................................................. 7 3.2.1 Case Study on Classroom 2.0 ............................................................................................. 8 3. Web 2.0 Business Models .............................................................................................................. 9 3.1 Case Study - Facebook ........................................................................................................... 10 4. Web 2.0 in Businesses as......

Words: 5885 - Pages: 24

Premium Essay

Isys 201

...The web is constantly evolving. New and innovative websites are being created every day, pushing the boundaries of HTML in every direction. Html 4 has been around for nearly a decade now, and publishers seeking new techniques to provide enhanced functionality are being held back by the constraints of the language and browsers. To give authors more flexibility and interoperability, and enable more interactive and exciting websites and applications, HTML 5 introduces and enhances a wide range of features including form controls, APIs, multimedia, structure, and semantics. HTML5 is a language for structuring g and presenting content for the World Wide Web, a core technology of the internet. Work on HTML 5, which commenced in 2004, is currently being carried out in a joint effort between the W3C HTML WG and the WHATWG. Many key players are participating in the W3C effort including representatives from the four major browser vendors: Apple, Mozilla, Opera, and Microsoft; and a range of other organizations and individuals with many diverse interests and expertise. (Hoy, M. (2011)) HTML5 is a really good thing for web developers and designers, because it: * Is mostly backwards compatible with what's already there — don’t have to learn completely new languages to use HTML5. The new markup features work in the same way as the old ones, and the new APIs are based on mostly the same JavaScript/DOM that developers have been programming in for years. * Adds powerful new features...

Words: 2506 - Pages: 11

Premium Essay

Web 2.0

...Web 2.0 Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end- users utilize the Web. Basically, the term encapsulates the idea of the proliferation of interconnectivity and social interactions on the Web. Tim O'Reilly regards Web 2.0 as business embracing the web as a platform and using its strengths. The features that encompasses the essence of Web 2.0 are building applications and services around the unique features of the Internet, as opposed to building applications and expecting the Internet to suit as a platform. Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software applications entirely through a browser. While Web 2.0 technologies are difficult to define precisely, the outline of emerging applications has become clear over the past year. We......

Words: 1470 - Pages: 6

Free Essay

Mr.Sdfasdf

...Site Development Associate Activity Answers-1 Activity 1-1: Defining Web page authoring terms In this activity, you will match the Web page authoring term in the left column with the appropriate definition in the right column. 1. Extensible Markup Language (XML) 2. Standard Generalized Markup Language (SGML) 3. WCAG 4. Tags 5. Extensible Hypertext Markup Language (XHTML) 6. Hypertext Markup Language (HTML) 7. Markup language 8. Hyperlink A. An ISO-standard language used to describe data and context as opposed to its appearance B. Embedded information that defines the font, color and phrase elements used on an HTML page C. Language that describes context and/or formatting for online documents D. Newer language used to define context as opposed to appearance E. Embedded instructions within a text file that link it to another point in the file or to a separate file F. Web language standard that separates responsibilities for organizing and formatting data G. Language used primarily for defining format and appearance of Web documents H. A set of guidelines for ensuring Web site accessibility to all users, including those with disabilities 1-D, 2-A, 3-H, 4-B, 5-F, 6-G, 7-C, 8-E © 2012 Certification Partners, LLC. — All Rights Reserved. Version 2.0 Site Development Associate Activity Answers-2 Activity 2-1: Identifying HTML elements and attributes In this activity, you will match the HTML element or attribute in the left column with the appropriate......

Words: 2803 - Pages: 12

Premium Essay

Finance

...Guidelines for Designing and Developing Accessible Web Sites by Using Microsoft Solutions Version 2.0 Published: January 2007 Copyright © 2007 Microsoft Corporation. All rights reserved. Summary This white paper is intended to help readers better understand the issues involved in making Web sites accessible to people with disabilities, a legal obligation that also benefits all users of the Web. We will deal with the current issues in accessibility, as well as the various initiatives, norms, and standards implemented with respect to Web-enabled applications. In this regard, we will examine using Microsoft products and technologies to design and develop Web sites that comply with accessibility guidelines. More specifically, this document describes a set of guidelines that enable you to produce accessible Web sites by using the new Microsoft Office SharePoint Server (MOSS) 2007 technologies as part of Microsoft Office system 2007 or previous solutions such as Content Management Server 2002 and SharePoint 2003 technologies. It defines the extent to which these technologies offer the best possible compliance with, as a minimum, the priority 1 checkpoints of Web Content Accessibility Guidelines (WCAG) 1.0. Status This document is the second release of the technical white paper on the accessibility of Web sites that are based on Microsoft solutions; it references the standards that were available at the date of publication and the features available in current......

Words: 46400 - Pages: 186

Premium Essay

A Reflective Review of Disruptive Innovation Theoryijmr

...change requires new strategies. When conditions change rapidly, organisations find their former approaches which have led to success in the past, are no longer effective. It can be hard to let go of these approaches if they have been a source of competitive advantage. This leads many managers to assume that successful responses to disruptive change are a matter of luck. But it is possible to craft strategies to best exploit opportunities ahead of the competition. Disruptive technologies/ disruptive innovations Harvard professor Clay Christensen coined the term disruptive technology, which he later renamed disruptive innovation. He identified that it was not the technology itself which was disruptive, but its impact on strategy or business models. Christensen’s theory developed the previous body of literature about discontinuity of organisational change. In summary: 1. A disruptive technology emerges. Initially it cannot match the performance of the existing dominant technology, on the factors which customers traditionally value. 2. The distinctive features of the disruptive technology are valued by a small fringe segment of customers, and increasing numbers of new customers. It is also typically cheaper, simpler, smaller or more convenient. 3. Incumbent players in the market conclude that investment in the disruptive technology is irrational, since their most profitable customers don’t want and can’t envisage using new products based on the new technology. New entrants to......

Words: 1351 - Pages: 6

Premium Essay

Making Money

...Guidelines for Secure Use of Social Media by Federal Departments and Agencies Information Security and Identity Management Committee (ISIMC) Network and Infrastructure Security Subcommittee (NISSC) Web 2.0 Security Working Group (W20SWG) Version 1.0 September 2009 This document is publicly releasable Intended Audience This document is intended as guidance for any federal agency that uses social media services to collaborate and communicate among employees, partners, other federal agencies, and the public. Note: The Federal CIO Council does not endorse the use or imply preference for any vendor commercial products or services mentioned in this document. Guidelines for Secure Use of Social Media by Federal Departments and Agencies Page 2 TABLE OF CONTENTS INTENDED AUDIENCE............................................................................................................................................2 REVISION HISTORY ................................................................................................................................................4 ACKNOWLEDGEMENTS ........................................................................................................................................5 EXECUTIVE SUMMARY .........................................................................................................................................6 RISKS ......................................................

Words: 7347 - Pages: 30

Premium Essay

Cloud Computing

...Southern University In the past, most businesses and organizations have kept all of their own computing hardware at their location and doled out a significant amount of money as well as effort in maintenance and development. After around 2010 most companies moved this infrastructure to the cloud which is “The elastic leasing of pooled computer recourses over the internet. The term “cloud” us used because most early diagrams of three-tiered and other internet based systems used a cloud symbol to represent the internet.” (Kroenke, 2013, p. 198). The three-tiered architecture of cloud represents three classes of computers: 1) user tier browsers which request and process web pages; 2) server tier for computers that run web services that bring up web pages requested by browsers; and 3) database tier that runs the DBMS which processes the database. What is striking about the cloud is the amount of recourses being stored in it can be increased or decreased dynamically or programmatically, in a short about of time. The organization is just responsible financially for what they use. This is called “elastic.” Another characteristic is how the cloud is “pooled.” Meaning, that the actual hardware is shared by potentially many different companies and organizations through virtualization. Benefits of cloud include how inexpensive it is while still being superior in its flexibility and adaptability when it comes to growth. Cloud is also......

Words: 888 - Pages: 4

Premium Essay

Business

...cloud computing entails or represents, sometimes reporting how companies are making their solutions available in the “cloud” or how “cloud computing” is the way forward, but not examining the characteristics, models, and services involved in understanding what cloud computing is and what it can become. This white paper introduces internet-based cloud computing, exploring the characteristics, service models, and deployment models in use today, as well as the benefits and challenges associated with cloud computing. Also discussed are the communications services in the cloud (including ways to access the cloud, such as web APIs and media control interfaces) and the importance of scalability and flexibility in a cloud-based environment. Also noted for businesses desiring to start using communication services, are the interface choices available, including Web 2.0 APIs, media control interfaces, Java interfaces, and XML based interfaces, catering to a wide range of application and service creation developers. Introduction to Cloud Computing Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Cloud Computing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Characteristics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Service......

Words: 3208 - Pages: 13

Premium Essay

Google vs Microsoft

...Define and compare the business strategies and business models of Google and Microsoft. In comparing the business strategy and business models of Google and Microsoft both technology titans, Google is a very popular search engine tool use for finding any information on the World Wide Web in the shortest possible time. Google began as a search engine and as such its business model focuses on both the internet and the world wide web. The suceccess of Google grew, as they became supervior in the search quiriews by users. the company focuses on internet and the world wide web. Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. It’s ability to attract the best and brightest minds in the industry helps make it one of the most successful Web-based businesses ever. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity applications. The company and its products are staples for businesses and consumers looking to......

Words: 3283 - Pages: 14

Premium Essay

Best Practices for Online Teaching

...and discussions as well as other sources, present best practices for online teaching. Use a Web 2.0 tool of your choice to address best practices for online teaching. You are welcome to write a 2-3 page paper instead of using a Web 2.0 tool. Your presentation/product should address 2-3 key points. You should focus on methods for engaging students in complex content as well as guiding students to higher order thinking skills. Use Rubrics B-E and J-K of iNACOL National Standards of Quality for Online Teaching as criteria of effective teaching. Use specific examples to illustrate each key point (these may be examples with real technologies and real content). Cite and reference all sources using APA. Standard B - The online teacher understands and is able to use a range of technologies, both existing and emerging, that effectively support student learning and engagement in the online environment. Standard E - The online teacher models, guides, and encourages legal, ethical, and safe behavior related to technology use. Standard J - The online teacher interacts in a professional, effective manner with colleagues, parents, and other members of the community to support students’ success. Standard K- The online teacher arranges media and content to help students and teachers transfer knowledge most effectively in the online environment The use of web 2.0 tools appeals to instructors and teachers on a regular brick-and-mortar classroom and also in......

Words: 1367 - Pages: 6

Free Essay

Android

...------------------------------------------------- Essay on “Google Android OS vs. Apple iOS” The competition between Google Android and Apple iOSis one of the most talked after wars in mobile gadget platforms. The Google Android platform is increasingly becoming dominant in the smartphones and tablets market. Nokia, a once leading company in the mobile phone market is slowly entering the smartphone market with a new range of Lumia smartphones powered by Windows 8 mobile as it phases out its range of Symbian powered smartphones. Equally, Motorola Mobility is trying to gain a share of the market by increasing its product portfolio of smartphones in the Droid family. The Android Operating System powers the Droid range of smartphones. Samsung is by far the largest mobile manufacturing company in the world with a full range of Android powered smartphones in the Galaxy family. The recent entry of the Samsung Galaxy SIII heightened the competitive advantage of the Android Software Platform based on the Android 4.0 (Ice Cream Sandwich) software. With HTC,Blackberry OS, and Microsoft Mobile as a distant competitors, the war is clearly not between mobile phone manufacturers but the war is between software manufacturers, and in this case,Apple iOS and Google Android (Katie, 2012). Currently, the competition between Apple iOS and Google Android is so close such that it becomes difficult to tell the superior operating system (Ian, 2011). Undeniably, each mobile platform has its strengths......

Words: 1828 - Pages: 8

Premium Essay

Web 3.0

...The Evolution Of Web 3.0 Marta Strickland Nov 1, 2007 © 2007, Organic, Inc. All Rights Reserved. 1 THE GREAT DEBATE 2 buzz What is Web 3.0? People can not agree upon… the name the definition the existence buzz bu zz buzz buzz buzz buzz “Once the ‘point ohs’ come out, there’s no stopping them. What the heck. I say we should start Web 4.0” Sonja Hyde-Moyer, SHM Project “Just as 'dot com' is the term for the first era of the Web, and 'web 2.0' the second, there will be a new term that bubbles up at the right time to describe the next era” Richard MacManus, ReadWriteWeb “The Semantic Web (or Web 3.0) promises to ‘organize the world’s information’ in a dramatically more logical way than Google can ever achieve with their current engine design.” Marc Fawzi, Evolving Trends “Web 2.0 is a marketing term, and I think you've just invented Web 3.0” Eric Schmidt, CEO of Google “If Web 2.0 was so hot, how about Web 3.0? This has been a recurrent theme of would-be meme-engineers who want to position their startup as the next big thing. ” Tim O’Reilly, O’Reilly Radar 3 HOW THE WEB EVOLVES 4 The Theory of Biological Evolution In the beginning… • • • the world was full of genetic code this code formed into vessels of information the basic unit of biological information was known as: the gene • • • • the gene could store, duplicate, and transmit data with duplication came interpretation and mutation with mutation came specialization......

Words: 1309 - Pages: 6

Free Essay

Baderman Island Web 2.0

...Baderman Island Web 2.0 Enhancement Learning Team A WEB/431 November 26, 2012 Mario Martinez, Jr. Baderman Island Web 2.0 Enhancement The purpose of this paper is to provide a detailed implementation plan for the addition of Web 2.0 functionality to Baderman’s existing website. The discussions in the paper will cover are the implementation plan objectives and justification for the changes, a high-level diagram or flowchart that illustrates the information, processes, and interfaces associated with developing the Web 2.0 enhancement, the information flows, the system design including information on how the code will be used, a description of the project logic, description of interfaces to external websites, and screen mock-ups for the Web 2.0 enhanced Baderman’s website. Implementation Plan Objectives and Justification for Changes Learning Team A will assist the marketing department of Baderman Island Resort in the addition of Web 2.0 functionality to the existing website to help introduce Baderman Island Resort to a younger internet savvy generation of guests. This Web 2.0 addition functionality would include features such as interface to social networking sites, RSS feeds, mobile access, and Flickr. It is our opinion that the site would benefit from the addition of videos. The team is also able to give suggestions on how to upgrade the resort’s current version of Microsoft Word. (Huddleston, 2008) Companies should always update their Microsoft Word so they can......

Words: 2957 - Pages: 12