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Kudler Fine Foods Website Redesign
Robert Cooley, Matt Donnelly, Garrett Perea, Chris Richards
WEB236
May 1, 2012
Steven Clayden

Kudler Fine Foods Website Redesign
Design Principles
Kudler Fine Foods website needs a redesign. The website has no real good information other than directions to their stores, and while this information includes maps, it lacks store hours. Based on designs of other food stores like AJ’s Fine Foods (AJ's Fine Foods, 2012) , Sprouts Farmers Market (Sprouts Farmers Market, 2012) and Whole Foods (Whole Foods Market, 2012) , the website is lacking in many areas that would lead customers from website to brick and mortar store. One of the key areas of the current site that needs to be addressed is the very large graphic that takes up a good portion of every page. The graphic is constantly cycling through different images and some customers may find that annoying, especially because it takes up a large portion of the users screen. While the rest of the site is easy to use and the colors work well together the information within the site is stale and dated.
Another aspect that needs to be addressed is the information contained within each link. In looking at the links, the home link would be the one that needs the least amount of change. It should be friendly and have links to social networks. It also needs a search option so customers can easily find specific information. Another change that is needed is to add a link to weekly specials that run in the newspapers and neighborhood flyers. This should be updated within 24 hours of an ad running and contain a PDF or downloadable flyer. These should contain coupons that are easily printable by the customer.
Web site sections
The meat and seafood section on the current site really has no useful information other than some basic information of what each store carries. The new site

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