Web 3.0 in business
Web 3.0 is the next generation of information infrastructure that will enable great level of intelligence in all systems and applications. Today Web 3.0 is only developing , but soon smart capabilities of computers will perform hard and complex tasks that before required human interference. Such things as understanding and reasoning will be available for computers that will accomplish all tasks with great scale and efficiency. Today these technologies are used by different organizations and businesses. Let’s have a look at some examples:
Best Buy Co., Inc. is an American multinational consumer electronics corporation headquartered in Richfield, Minnesota. It also operates in Puerto Rico, Mexico, Canada and China (Wikipedia)
This company uses Web 3.0 mainly in search optimization and web commerce. This means that Best Buy can now put additional information into the description of their products and online ads. It will make them easier for different search engines, such as Google and Yahoo , to be found.
Best Buy is one of the firs companies which started to use web 3.0. It uses the Resource Description Framework ( RDF) To make the search more targeted . It benefits shoppers searching for products. According to Best buy this has increased traffic by 30% , but it is not the only benefit. Also product comparisons became much deeper. Best Buy can also take the data from its own catalog and integrate it with the other sources of data (internally and externally) for data analysis. Company also has their ‘open-box’ project. It includes returned and demo products. This project produces unexpected revenue on returned items bringing customers looking for better deals.
BBC (The British Broadcasting Corp)
FIFA World Cup web site in 2010 was built on 3.0 platform. This web site contained nearly 750 dynamically linked web pages, that covered…...