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Web Presence for Retailers

In: Computers and Technology

Submitted By flawless919
Words 1591
Pages 7
Why does your small business need a website? According to the Small Business Administration, there are over 17 million small businesses in the United States, with over 100,000 new businesses starting every month (Small Business Administration). These days most consumers research the products and companies that interest them on the internet. The only exception is those companies that have been established for generations but they always have websites. So, just to make it as a small business in this competitive marketplace, your company absolutely needs an online presence to tell existing and new clients about who you are and what you do.
All sorts of products and services are brought online. Consumers are buying car insurance, flights, vacations, books, cd’s, etc. Regardless of what your annual revenue is, you’re placing you’re placing your company in jeopardy if you have not yet made a serious commitment to your presence on the internet. The internet is no longer something we can just dabble in. It’s not a web site which is thrown up when you have the time or a couple of thousand bucks thrown at a paid search campaign we neither understand nor analyze. Particularly now with the economy slowing down what you don’t know about the internet can devastate your business. What you don’t know about the internet is actually costing your business, and more than just money. Statistics show that businesses not participating in various online marketing and advertising methods are losing market share in a contracting economy. (Horn, 1998)There is a mass of opportunity cost here. The internet levels the playing field. But if you’re not online, you’re forgetting the easiest, most profitable way to leverage against your competition. If you go into a store or a shop they may have opening hours of nine to five Monday through Friday. Consumers would only be able to buy products

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