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Website Analysis

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Website Analysis

New Product Development Website Analysis: Intromark Incorporation
Website Link: http://www.intromark.com/index.aspx Review of Website
Overview
Intromark is an invention licensing and marketing company that provides businesses with a link to thousands of new products and ideas. The company is able to locate products that meet any business criteria. The resources for finding an invention that is suitable for a particular industry is though InventHelp and INPEX. The company is also able to provide licensing and acquiring rights to an invention work directly through Intromark’s team.
Layout
The layout is centralized, which makes the eyes immediately focus on the information on the site. Intromark’s website is well organized and upscale. The centralized layout allows information to be easily found on the website. Consumers can easily determine what type of service is offered by Intromark. The website tabs are prioritized based on importance. For an example, the first tab is “about Intromark “which provides details of the company. The most important thing is consumers understanding the services or products that are offered; therefore, it is located on the first tab. The company has a good understanding that their visitors are potential consumers.
Color/Font
The company chose to use a professional blue color to depict their image. The color is boring and it does not draw consumers into their website. Although Intromark is marketing their company as professional, they should use colors that are more eye catching. The font size is small throughout the website. There are very few words or phrases that stand out. When viewing a website, consumers need certain words or phrases to capture their attention to read further. The company’s font choice allows their consumers to get lost in the website and not focus on what the

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