...strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore we have also decided to study consumer’s attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. The population selected for the research is Gotland, and narrowed down to Gotland University students, University cafeteria and Gotland Public library, the sample size selected for this research is 100 and we have used convenience sampling technique. Our findings indicated that among the four factors selected for this research the most attractive and influencing factor for online shoppers in Gotland is Website Design/Features, following convenience the second most influencing and thirdly time saving. Results have also showed that security is of important concern among online shoppers in Gotland. The research has also found that there are some other factors which influence online shoppers including, less price, discount, feedback from previous customers and quality of product. For the second research question i.e. who are online shoppers in term of demography: the correlation results for the age and attitudes...
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...Local Studies Perceived Effectiveness of Online Advertisements on Friendster, As Social Network Site among Users from Ecoville Executive Town Houses, Makati City Dela Cruz, Zarinna Jane G. Magkasi, Sheryl S. Tugado, Russell Anthony R. March 2009 Research Design The rationale of this study is to determine the perceived effectiveness of online advertisements on Friendster as social network site among users from Ecoville Executive Townhouses, Makati City. In this study, the researchers used the descriptive method. Descriptive Method of research was defined as “A purposive process of gathering, analyzing, classifying and tabulating data about the present conditions, practices, beliefs, processes, trends and then making adequate and accurate interpretation about such data with or without the aid of statistical method (Methods of Research & Thesis Writing, 1993) this method is considered as a Quantitative Research. The researchers chose this kind of method to be able to explain the perception of the respondents about the online advertisements placed on friendster, an online social network site. Respondents The study was based on the purposive sampling that defined by changingmind.org which starts with a purpose in mind and the sample is thus selected to include people of interest and exclude those who do not suit the purpose. The respondents where the residents of Ecoville Executive Townhouses, Makati City, they were taken from male and female, regardless of their...
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...LETTER OF TRANSMITTAL 20 April, 2012 Dr. Serajul Islam Professor Department of Management Studies University of Dhaka Subject: Letter regarding submission of research proposal on “new notebook launching of WALTON” Dear Sir, It’s a great pleasure for us to have the opportunity to submit a research proposal titled “proposal for new notebook launching of WALTON” which had been a great experience for us to work with field survey and research of focused market for this new product. We tried utmost to make & let it look like a professional one. Any shortcomings are expected to have a kind view for our encouragement. Thank you for your sincere & honest try to let us make easy & get familiar with proposal submission for conducting research in favour of this renowned company. Our efforts will be valued, if this term paper can serve for what it’s been meant for & our assistance will be there for any queries. Sincerely yours, Students of Group - DARKSPY MBA 13th Batch Strategic and International Management Department of Management Studies, University of Dhaka Executive summary: This research proposal has been done by DARKSPY members on the favor of WALTON Hi-tech industries ltd. which is going to launching notebook computer in the markets. Walton focused particular market segment basically, college and university students and their families to market that notebook computer. Our group has come to know about the advertisement of WALTON about submitting research proposal...
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...Download Times for Websites Honours Project Interim Report Mateusz Magiera BSc (Hons) Internet Software Development Submitted for the Degree of BSc in Internet Software Development 2008 - 2009 Matric No: 200702631 Project Supervisor: Prof. Katrin Hartmann Second Marker: Quentin Mair “Except where explicitly stated all work in this document is my own” Signed: Date: Abstract Long loading times of the web pages increase users’ frustration. Continually this appears to be one of the main problems of World Wide Web which users need to face every day. Delays in loading a web page cause dissatisfaction and often loss of visits and in case of e-commerce websites it means also loss of income. Although many techniques have been applied to resolve this problem it is still coming back due to a high number of Internet users. Still, the problem is a also matter to human perception and how people classify slow or fast download times. Many theories and rules have been applied trying to measure a maximum time of a website response that users can tolerate. However there are some problems associated with evaluating the effects of download delays on a website in an experimental setting like not taking into consideration what personal interests are, usefulness of the websites, etc. The paper will investigate the significant impact of perception on loading times taking also into consideration the influence of user favorable websites. In order to identify...
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...TOU 3330 Hospitality & Tourism Marketing Social Media Marketing Plan Qi Chen (M00465435) Group members: Nicole Chok Man Kee (M00468960) Jerrol Lai (M00467383) Weijie Tian (M00467588) Xing Pei Tan (M00472786) Millennium Hotels are four star deluxe and provide five star services. Millennium Hotels operates over 100 hotels around the world. This marketing plan is aim to create objectives and short-term strategies about Millennium Hotels use social media (Face book) to enhance its brand value, brand awareness and attract customers. Section 1: Objectives for Social Media marketing →SIZZLE • To enhance the Millennium Hotels brand awareness. • To extend the Millennium Hotels business online. Brand awareness plays an important role in consumer purchase decision-making process. High brand awareness will make the brand easy to identify. In the market, comparing to other similar brand, high awareness one is easier to accept than others. Brand awareness also helps in improving brand loyalty (Farris, 2010). In recent years, more and more companies pay attention to the online marketing. Facebook is very popular around the world. So Millennium Hotels can use Facebook fan page to built better brand image, enhance brand...
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...! ! Privacy Technology ! ! Team 7 Summer 2014 ! ! COPYRIGHT TEAM7 !1 Privacy Technology Executive Summary Introduction System Architectural Case1: Create a privacy policy. Case2: Save an unfinished privacy policy form Case3: Upload Json file and continue finishing questionnaire Why Struts? 1 3 4 5 5 6 6 6 Functionality Start. Modification. Submission. 9 9 9 9 Design Rationale Web-based. Easy to use. Model form regulation satisfied. Hyperlinks to relevant opt-out mechanisms. Logical consistency. Computer-readable version. Preview generated policy. HTML and CSS outputs. 11 11 11 11 11 12 13 13 13 COPYRIGHT TEAM7 !2 Executive Summary ! The objective of this project is to develop a web-based tool, Interactive Form Builder (IFB), required by United States Federal Trade Commission (FTC). The tool is designed and developed for financial institutions to generate web-based, interactive privacy notices that comply with the model form regulation published by eight federal regulators on December 1, 2009, under the Gramm-Leach-Bliley Act. The report discusses the system architecture for this project. It also covers how we address each requirement specifically for the Interactive Form Builder. COPYRIGHT TEAM7 !3 Introduction The current in use Online Form Builder enables the financial institutions to produce a PDF version of notice. However, the created PDF notice is reported containing errors and lack of consistency...
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...Paid Website Usability Testers Kazi Ziaul Islam Strayer University Human Computer Interaction CIS375 Prof. Kourosh Samia December 8, 2014 Paid Website Usability Testers Two attributes determine if a website is useful and they are usability and utility. Utility is whether or not the website provides the required information or features. Whereas, “usability is a quality attribute that assesses how easy user interfaces are to use.” (Nielsen, 2012, para. 1) You cannot have one without the other. Suppose your site is brimming to the top with lots of information and has all the bells and whistles, but if the Interface design (ID) is poor and as a result the User Experience (UX) suffers then no one is ever going to spend the time and effort to discover those great features. This is the main reason why companies must perform usability evaluation. Although the heuristic evaluation method may take less time and is usually less expensive, the “heuristic evaluators could not play the role of real users and could not predict actual problems users might face while interacting with the sites” (Hasan, Morris, & Proberts, 2012, p. 726) User Testing is essential prior to going live in a production environment and can done on a budget. Katie Sherwin of the Nielsen Norman Group reiterates that “testing doesn’t have to be expensive and by testing with just 5 users, you can uncover 85% of the issues.” (Sherwin, 2014, para. 8) After all it is an iterative process and the law...
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...Research Design, Setting of the Study, Respondents of the Study, Research Instrument, Data Gathering procedure, and Statistical Treatment that will be used in the study. Research Locale The study will be conducted in selected hotels and resorts in the province of Laguna. Laguna, being blessed with natural attractions and rich cultural heritage have had a successful tourism industry in the past recent years. A number tourist attractions is present in the province and still growing. The continuous success of Laguna in the tourism industry has also lead to the growth of the lodging industry in the province. With equipped technology, lodging establishments has built websites as a part of their marketing strategies. With this, the researchers has chosen the province to conduct their research for a present, though, limited possible respondents. (more acceptable reason aside for having respondents) Research Design A Descriptive Research design will be utilized in the study with its objective is to provide a systematic description that is factual and accurate as possible. According to the Handbook of Research for Educational Communications and Technology, The term descriptive research refers to the type of research question, design, and data analysis that will be applied to a given topic. (why is it the design necessary for the study?) Respondents of the Study Research Instruments The research instrument that will be used in the study is a survey questionnaire. (iniisip...
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...On-screen characters: their design and influence on consumer trust J.T. Luo Mayfair Artist Ltd, Bolton, UK, and Peter McGoldrick, Susan Beatty and Kathleen A. Keeling Manchester Business School, Manchester, UK Abstract Purpose – Previous research has focused on how trustworthiness can be evoked by the physical design of on-screen characters (OSCs) within the e-commerce interface. The purpose of this study is to investigate whether or not the OSCs representation, along with user differences, influence, how likeable, appropriate and trustworthy they are. Design/methodology/approach – A web site was created for a simulated online bookseller and 183 people from various countries participated in the experiments. OSC representations were tested under four conditions in the main experiment: facial appearance (human-like vs cartoon-like) and gender (male vs female). Findings – The results suggest that the human-like characters are more likeable, appropriate and trustworthy in general terms. However, when perceived capabilities of OSCs are measured, a mismatch can occur between expectations and capabilities of the human-like OSCs. In fact, cartoon-like OSCs, especially female, had more positive effects on the web site interface. Research limitations/implications – This study was limited to simulations of on-screen scenarios. Future work, with access to the huge database required, could investigate the effects of truly interactive OSCs. Larger national sub-samples would permit generalisations...
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...then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This paper is part of larger study, and focuses on factors which online New Zealand buyers keep in mind while shopping online. It also investigates how different types of online buyers perceive websites differently. This research found that website design, website reliability/fulfilment, website customer service and website security/privacy are the four dominant factors which influence consumer perceptions of online purchasing. The four types of online New Zealand buyers; i.e., trial, occasional, frequent and regular online buyers; perceived the four website factors differently. These buyers have different evaluations of website design and website reliability/fulfilment but similar evaluations of website security/privacy issues, which implies that security/privacy issues are important to most online buyers. The significant discrepancy in how online purchasers perceived website design and website reliability accounts for the difference in online purchase frequencies. Key words: Internet, website, online New Zealand buyers, shopping behaviour. 1. Introduction It has been more than a decade since business-to-consumer E-commerce first evolved. Scholars and...
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...1) The research topic ; Academic Performance THE EFFECT OF STUDY HABITS ON THE ACADEMIC PERFORMANCE OF STUDENTS IN KPTM-KL 2) Background research ; The extent of student’s learning in academics may be determined by the grades that a student earns for a period of learning has been done. It is believed that a grade is a primary factor that indicates of such learning. If a student earns high grades it is concluded that they may also have learned a lot while low grades indicate lesser learning. However, many experiences and studies found out that there are also several factors that would affect the grades. Not a single factor can be definitely pointed out as predicting grades. It has been interplay of so many factors – gender, IQ, study habits, age, year level, parent’s educational attainment, social status, number of siblings, birth order, etc. In fact, almost all of existing environmental and personal factors are a variable of academic performance. However, at this point in time, the researchers would like to investigate the possible relationship of study habits and the factors affecting it to the academic achievement of under graduate education students of KPTM-KL. The investigation of on this area thus becomes a real and compelling motivation for the researchers to conduct this study. 3) Statement of problem This study intended to find out the factors affecting the study habits of undergraduate KPTM-KL Education students. It also aimed to answer the following...
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...Case 11.1- Mazda and Syzygy Case Overview Mazda Motor Europe hired an observational company by the name of Syzygy to monitor the consumers that uses their website. Situation Analysis Mazda Motor Europe would like to know details about how consumers are using their website and if the website is user friendly. Questions 1. What could Mazda learn from eye-tracking software that would be difficult to learn? from other observational methods? The eye-tracking software provides Mazda with the ability to observe eye movement and track the amount of time spent looking at a particular area. 2. What are the shortcomings of this method? The shortcomings of using the eye tracking software method are: • The equipment is expensive • Some users can't work with the equipment • Calibrating the equipment takes time 3. Along with the eye-tracking research, what other research methods could help Mazda assess the usability of its website? Summarize your advice for how Mazda could use complementary methods to obtain a complete understanding of its website’s usability. Questionnaires are an effective way of quantifying data from a sample group, and testing emotions or preferences. This method is very cheap and easy, where budget is a problem, and gives an element of scale to opinion and emotion. These figures are arbitrary, but at least give a directional method of measuring intensity. Case 11.2- Texas Instruments and E-Lab Case Overview Texas Instruments hired...
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...rigid structure. Though animation and powerful graphics enhance the learning content, delivery of content according to learners need is yet to become a reality. It is not possible to build a l earning system that can satisfy every learner as some people respond best when they see basic facts on a clean page, others when they have a lot of charts and graphs at their fingertips. To overcome these shortcomings the content delivery itself can be made dynamic based on the learner's need. In this paper we propose a novel method to identify a user's need based on the cognitive behavior of the user. Based on t he response of the user, an decision tree induction algorithm is used to predict the requirements of future users. Keywords: User interface design, Cognitive approach, online learning, and decision tree induction. Abstract groups involve a group of students facilitated by a teacher online who may involve in...
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...Media is a publishing company that caters to many popular magazines such as Industry Week, Machine Design, and Restaurant Hospitality. Currently these magazines have seen declines in publication reader service cards. The purpose of these cards is for the customer to be able to order product and services through the magazine companies. What we will explore in this case study are two questions that are asked to see how Penton Media can better improve their partners. The first question is asking to build the management-research question hierarchy. The second question that is asked what ethical issues are relevant to this study? Each will be explained in this research. 1. a. The management dilemma Penton Media, a publisher of business magazines, experiencing a decline in numbers of reader service cards being returned, showing a smaller number of reader enquiries and a decline in numbers of sales leads for advertisers. b. The management question How can Penton Media increase the number of reader service cards being returned by readers? How do we increase the use of publication reader service cards? Is this still a viable option to request information about a product or service? c. The research question (s) Instead of requesting product or service information by mail, should the publisher use other response options such as sending an e-mail, visiting an advertiser’s website, or using a toll-free telephone number? d. Investigative questions What kind of information do readers...
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...the data in accordance to the goal of the study. Methodology is like a strategy or plan for achieving some goal; methods are the tactics that can be used to service the goals of the methodology. In essence, methodologies provide the blueprints that prescribe how the tools should be used. Considerably, the researcher used a structured questionnaire as the instrument of the study. Data gathered from the survey questionnaire are used to gauge the perceptions of the participants about the efficiency performance of Malaysian commercial banks. 3.1 Research philosophy An interpretivist approach was used in the study since the method used is exploratory as the study aimed to determine present facts and present facts that are not yet explored about the efficiency performance of Malaysian commercial banks. As already noted, the study explored the current level of performance of Malaysian banks including the key factors of scale economy and their operating conditions. What scale is currently in used in improving operational and cost efficiencies are also explored. The study operated in a cross-sectional design using a structured questionnaire. This design enabled the study to focus on the breadth and depth of the research while also minimizing confounding variables. In particular, the philosophy adapted for this study dissertation is interpretive epistemology which simply refers to the philosophical underpinning of the research. Interpretive epistemology has a basic assumption that...
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