...Ralph Lauren, dealing mainly with accessories. Due the frustration of limited options that were compatible to her exclusive taste she began to designed her own wedding gown, commissioning a seamstress to assemble it. “This inspired her to launch Vera Wang Bridal House Ltd., in the Carlisle Hotel on Madison Avenue, New York City”.(bridal house, 2003). Vera decided to target upper class clientele, initially offering bridal gowns by designers such as Guy Laroche, Arnold Scaasi, Christian Dior and Carolina Herrena. Her background spawned her birth as a force to be reckoned with in the fashion world: the discipline she learned from competitive ice skating; the trips to Paris for fashion shows with her mother, as a child; her high-priced education; the mentors she acquired during her career at Vogue and with Ralph Lauren, who broadened her knowledge of fashion. Her background and understanding for the need to fill a niche, in the fashion industry, fuels her passion for designing elegant apparel. A major challenge that Vera Wang faced in establishing her business was managing the four million dollar start-up money that she received from her father in order to start up her company. She immediately invested 1 million dollars of her investment into restoration of her boutique, while simultaneously designing and selling wedding gowns from a suite inside...
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...Connections “Fashions fade; style is eternal” - Yves Saint-Laurent Although Yves Saint-Laurent has made made millions in the fashion industry and is a household name, I respectfully disagree. I don't think fashions truly ever really fade. There is always something “coming back in style.” There is one particular style that never really seemed to go away and is still prominent in 21st century high fashion. Greek style dresses have endured the test of time and have become a bit of a staple of modern fashion. The early Greeks made the peplos style famous, but European influence called it the “Empire Waist”; dresses that were long and loose fitting but gathered under the bust. Today, modern wedding dresses are almost always made with some version of an empire waist, and New York Fashion Week's catwalks are littered with remnants of Greek style. No offense to Mr. Saint-Laurent. A peplos is a full-length Greek garment worn by women before 500 BCE. The cloth was manufactured as a tube of fabric that was folded inside out from the top down, then gathered at the waist and fastened at the shoulders in either a strap or with pins. The top of the tube draped down to the waist giving the appearance of a second piece of material. A similar style that would have been worn by both men and women was a chiton[1]. The chiton was a heavier garment made of wool or linen and was held on with a fibula, which was an ancient Greek brooch.[2] Men's styles of chitons were either knee length, or body...
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... Capital Distribution 24 Copies of Leases, Mortgages, Purchases Agreements etc: 25 Residential Rental/ Lease Agreement: 25 Section 6: Marketing Plan 26 Marketing Environment Analysis 26 Target Market: 26 Demography 27 Marketing Strategy 27 Method of sales and distribution: 27 Product Review 28 Market Positioning Factors 29 Marketing Mix 30 Pricing Strategy: 31 Promotional Strategy: 31 Branding Strategy 32 Customer Service Activities 33 Competitive Environment 34 Section 7: Location Analysis 35 Demographic Factor 36 Cover letter “Wedding World” Ka 244, Kuril, Progoti Shoroni 1200, Dhaka, Bangladesh. 25th December 2013 Mr. “X” Managing Director, JM Investment Ltd. Re: Request to invest 2. crore bdt in the wedding mall “Wedding World” Dear Mr. “X” To introduce a new business era in Bangladesh, we four friends are going to establish a wedding mall named “Wedding World”, a unique, versatile and...
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...Description: This line will consist of re-orderable wedding gowns, re-orderable headpieces, dyeable satin shoes, crinolines, re-orderable bridesmaid gowns, and jewelry. Megan's Bridal Boutique will carry 60 wedding gown samples featuring three manufacturer's lines (20 pieces at $200 wholesale, 20 at $300, 20 at $400, for a total start-up cost of $18,000). Three brands of bridesmaid gowns will also be carried with 12 samples per brand offered (36 pieces at $100 wholesale for a total start-up cost of $3,600). One headpiece line will be made available with 15 samples in the store (at a median price of $50 per piece wholesale for a start-up cost of $750). These items will be special order only items. A full range of sizes of basic dyeable shoes, in three heel heights, will be available in the store for off-the-rack purchase (30 pair of each style at $12 each wholesale for a start-up cost of $1,080). A catalog of other styles will complete the offering. Megan's Bridal Boutique will also carry full-length crinolines of all sizes, for purchase only (20 pieces at $15 each wholesale for a start-up cost of $300). Crinolines will be available free of charge for use in the dressing rooms for clients purchasing wedding or bridesmaid gowns or needing them for in-store alterations. In addition, a line of off-the-shelf jewelry will be carried and special order jewelry catalogs will be available (30 pair of earrings and 30 necklaces at $15 each wholesale for a start-up cost of $900). Position...
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...BUSINESS PROPOSAL QUARTOPLET’S BRIDAL AGENCY STARFISH HOTEL 58 LEES AVENUE KINGSTON 6 TEL: 926-4853/6789 Minerva Fullerton-Ennis Annette Williams Camellia Gordon Valrie Boswell-Buchanan DESCRIPTION OF SERVICES Quartoplet’s Bridal Agency will be geared towards giving efficient wedding services by providing wedding packages that will satisfy the needs of customers from low income earner to the elite spender. Services in detail: Package name: Desciption Cost______ Local guest: $ Exclusive Wedding rehearsals including JA150,000 private wedding consultant, bridal and bride’s maid dresses and venue decoration. Semi exclusive Custom made bridal gown, JA130,000 bride’s maid dresses, decoration of venue and souvenirs for invitees. Less exclusive Decoration of venue, simple JA90,000 Designer bridal gowns and souvenirs. Tourist: Super guest Bridal gown, bride’s maid dresses/ US 1500 Decorated venue, cake and wine, Marriage certificate in 24 hrs, salon services. Individual pricing: NB. All packages include Bridal flowers and boutonnieres. Bridal parties exceeding eight (8) will attract a charge of 6000.00 each. Special discount of 30% for low income earners by proof of job letter or pay slip...
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...was not revealing and she was always put together. The old man, who was played by a female, had special effect makeup on which made the character of the old man look very real. The makeup made the actor look bald and wrinkly. Without the makeup, the character of the old man would not have been as believable and lifelike. The guests at the bar all had on costumes that were appropriate for night life. For example, the women at the bar were all dressed in dresses or skirts and heals. At the wedding, the characters costumes were all appropriate wedding attire, such as suits and dresses. Rita wore a typical long white wedding dress and had a bouquet of flowers. The minister seemed to be somewhat of a hippie or free spirit and her costume reflected on her personality. She had on a flowing shirt and sandals that gave her the appearance of a hippie, which directly reflected her personality. When Rita and Peter went to Jamaica, their costumes were appropriate for a beach setting. Rita wore a flowing dress over her swimsuit and Peter wore swimming trunks. The costumes of Rita and Peter made it look like they really belonged on a tropical island. Swimming suites are not appropriate clothing...
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...house designer and collaborated with Swarovski to deliver classy wedding gowns to future brides at a reasonable price. There are a number of factors that influences the decisions of customers. Some of the factors that will play significant influence in customer’s decisions making in the wedding industry are analysed based on a couple of factors. In the wedding industry, these factors will significantly play a major role in any decision taken by brides. The wedding industry can be a competitive industry for entrepreneurs. Anyone keen in the business need not have to have a store to engage in the bridal business and can do so on a freelance basis. Ease in engaging freelances to assist in the wedding planning process is of ample quantity in the market. When it comes to wedding gowns, there are many substitutes that a bride can do to save cost such as renting their wedding gowns or even sewing it themselves. However these forces did not hinder the plan to set up Dazzling Bride as the strong passion of providing bride- to- be a lifetime experiences that is memorable has been the core reason of setting up a bridal boutique by a group of friends. Weddings are an interesting industry to be involved in as it is an event that never seems to die as the world is evolving no matter how unpredictable the economy can be. What is interesting is the way wedding gowns has evolve and most educated females are looking for wedding gowns that are exclusive and has the capability to make them look...
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...instead of the daunting feeling I’ve lost all the virginally of myself. The definition of a virgin: a person who has never had sexual intercourse, an unmarried girl or woman, or an unmarried girl, religious woman, especially a saint. It’s like all the T.V. reality shows minus the drama and preparations on a woman in her white dress walking down the aisle as her husband awaits her. She’s wearing a white wedding dress to show she has stayed faithful to only one man and is giving up her virginity to him. Right? I can't exaggerate how many TV. shows I’ve watched on women walking down the aisle on their “special day.” The question that always comes to my mind is, “Is she a virgin?”, and “Why is she wearing white if she’s not a virgin!” I can’t help but ask myself those questions even if I’m being morbidly judgmental. As a little girl, I once planned out my whole wedding in my mind--the wedding dress, the veil, the shoes, the corset, the undergarments, and they were all the color of white. I was a virgin, too! I will have to conceal this fact from my parents and myself when I walk down the aisle on my “special” day. It’d be interesting if women had to dress on the color symbolizing how many men they have slept with! Marriage...
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...Research Questions: 1.Why did Wang design the first bridal gown? 2. What made Vera Wang’s collections become very popular? 3. Did Wang have some difficulties when she opened the first bridal store? Outline I. Thesis Statement: Vera Wang, known as a queen of wedding dresses, a leader of fashion trends and a symbol of independence, is a famous American fashion designer especially for bridal gowns since 1989. II. Vera Wang’s Different Collections A. Wedding gowns B. Haute Couture C. Lifestyle Collection III. Different Prices Ranges A. Different prices for different designs B. Sampling of a few Vera Wang wedding dresses C. Different prices for discounted and sample sale IV. Reasons of Vera Wang Collections are so popular A. Some famous people have wore Vera Wang’s bridal gowns B. Some famous people have wore evening dresses C. Some famous figure skaters have wore designed costumes V. Achievements and Rewards A. 1993 Chinese American Planning Council's Honoree B. 1994 Girl Scout Council's Woman of Distinction Award C. The André Leon Talley Lifetime Achievement Award from the Savannah College of Art and Design VI. Vera Wang’s general introduction--Basic information of Vera Wang A. Life experience B. Academic life C. Marriage Life VII. Vera Wang’s Experience—Career Experience A. Former Figure...
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...buying wedding instead of renting wedding, so, if every wedding 500-1000 yuan, plus accessories and other related industries, will form an annual 100 million yuan of domestic market. In fact, this is not just a hypothesis. With the improvement of people's living level and consumption idea change, more and more Shanghai bride has formed "to buy a set of their own, have the idea of life-long wedding". On the wedding business, "I hope the bride wearing new, custom-made, fit, with retention value of wedding" is their most expect to see results. According to reports, the old and new resources as ordinary clothing as the sale and lease of wedding wedding caused turnover slow compared, both profit growth and the rate of absolute is a world of difference "". According to reports, the wedding dress, evening dress, the target market is still located in the studio and wedding rental shop, so the wedding products the domestic market is still in the low-end. Studio for wedding gown, pay attention to the drama shooting effect, size scalability too casually, and wedding rental shop uses dress is exquisite workmanship and art styles more than. At the same time, because of a wedding dress is often repeated use, health is a sensitive and difficult problem. Concerned, the development of urban industry at the same time, can rely on the advantage of the textile industry, aiming high added value in the wedding industry, the construction of the whole nation and even whole world wedding set design...
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...Wedding Table of Contents 1. Executive Summary 4 2. Company Overview 5 2.1. Management and Ownership 5 2.2. Product Description 5 2.3. Mission and Vision Statement 6 2.4. SWOT analysis 7 3. Industry Analysis 8 3.1. Wedding Gown Industry 8 3.2. PESTLE 9 3.3. Porter’s 5 Forces 9 4. Market Analysis 11 4.1. Market Segmentation 11 4.1.1. Profile 11 4.1.2. Psychographic 11 4.1.3. Behavioural 11 4.2. Competitor Analysis 12 4.3. Market Research 12 5. Marketing Plan 14 5.1. Product 14 5.2. Price 15 5.3. Distribution 15 5.4. Promotion 15 6. Operations Plan 17 7. Financial Forecast 19 7.1. Expected P & L Year 1 19 7.2. Two year P & L 19 7.3. Realistic Cash Flow 20 7.4. Three year cash flow forecast 21 7.5. Balance Sheet 22 8. References 23 9. Bibliography 24 10. Appendix 1. 27 11. Appendix 2 28 12. Appendix 3 29 13. Appendix 4 30 14. Appendix 5 31 1. Executive Summary White Baroque is an online company providing online application allowing customers to customize their wedding dresses. White Baroque is unique in that it gives opportunity to create perfect dress for bride on every budget. The company offers wide range of wedding components that customer can match and mix together in order to create perfect gown. The clients' wishes become true. Company’s offer includes variety of designs of weddings gown tops and bottoms, as well as accessories (straps, shoes, vales...
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...BUSINESS PLAN Brides Plus Wedding Gowns XX Table of Contents Introduction Executive summary Objectives Mission Statement Vision Keys to success Values Company Summary Market analysis Strategy and implementation Management summary Financial Plan Introduction Brides Plus premise is to provide for the rental of new and used wedding gowns, crinolines and bustiers. Could be expanded include bridesmaid’s dresses and prom apparel in season. Emphasis would be on larger sizes but all sizes would be available. This would be a rather ambitious project requiring an initial investment for: stock, location, advertising and any other start up costs. We hope to move forward at a controlled growth rate to a point where we can move to a free standing location with enough room to expand even further in the future Executive Summary This business plan provides an analysis of opening a wedding gown rental. We have included our basic strategies and market analysis and strategies and target markets. We feel we may have discovered a niche market by focusing on the plus size gown rental. Our sales forecasts are based on demographics in the Tri-state area, including southwest Wisconsin, Eastern Iowa and Northern Illinois. This report also includes some limitations. They include a limited income statement and balance sheet...
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...attract brides in the target market is essential. Also, marketing strategies will have to be synergistic and are critical to reaching A Splendid Soiree’s target audience and achieving profitability. The company plans to differentiate itself by offering in addition to the planning services with vendor expertise, an in-house retail area for wedding gowns and accessories along with a spa experience for the bride and her bridesmaids that can be before the wedding day or on the day of. Macro environment forces that need to be considered are the instable economic climate, threat of hurricanes, legal implications of required licenses and insurance and cultural diversity in South Florida. 2.1 Market Summary A Splendid Soiree caters to medium to high net worth brides, grooms and family members in South Florida (Miami-Dade, Broward and Palm Beach) in addition to those looking for Destination weddings, which enjoy the finer things in life but may still be budget conscious. The average age of brides is 29 and of grooms is 30 years old. Identifying exactly how much money the wedding industry brings in annually is challenging because the wedding industry is comprised of many subcategories such as, caterer, musicians, DJs, photographers etc. However according to IBIS World, a marketing research company, it is a $49 Billion industry. The market continues to grow after a slight decline due to the economic restraints causing a slight dip in 2009. Since then, there has...
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...explore the layers of structure of power, I find the history of wedding tradition to be fascinating. “He uses history to dispel the sort of routine, instituted self-assurance people have about reality of such entities as the mental disorders they fear they may be suffering from, or the inner sexual needs they believe they have to release. Foucault has examined various kinds of systems of thought through which people have come to identify themselves as subjects.”(Rajchman) And then another good quote about Michel Foucault is “For more than a decade, his elegant shaved skull had been an emblem of political courage-a cynosure of resistance to institutions that would smother the free spirit and stifle the right to be different.” (Miller 13) I will be exploring how the present days views are reinforced; the dominant message of how a wedding should be and then how in some movies, the post-feminism is displayed which slightly alters this dominant image. I will be also exploring the mix of cultural traditions within the wedding to see how the structure is similar or drastically different. I will discuss Marx’s Materialism ideology aspect of the domination of the ruling class and explore the aspect of the base and superstructure with the mode of production/the system of economic relations within the institutions surrounding wedding ideology. Through close textual analysis, I will show the dominant ideology of the wedding industry as illustrated through media and the attitudes of various...
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...actions, and businesses they lead. For your paper, select a major business leader from the following names: 1) Steven Jobs, Apple Computer Co. 2) Oprah Winfrey, Harpo 3) Anita Roddick, The Body Shop 4) Vera Wang, Vera Wang Fashions 5) Alan Mulally, CEO Ford Motor Company or 6) Jeff Bezos, Amazon.com Describe the business leader’s primary business or business’, highlighting how the leader got started and analyze the leaders three (3) major business challenges in establishing and/or running the company. According to (Ferguson, 2012) the name Vera Wang is synonymous with weddings and bridal wear. Her story began in 1989, when her impending marriage prompted her to search for a suitable gown. Not finding any gowns fitting the look and style she envisioned. She sketched her own design and hired a talented dressmaker to turn her design into reality. According to (Vera Wang, 2012) the year following her wedding, with some financial backing from her father Wang opened her own bridal boutique in the upscale Carlyle Hotel on Madison Avenue in New York City. Catering mostly to celebrities and socialites, the Vera Wang Bridal House initially offered couture gowns by the famed designers Guy Laroche, Arnold Scaasi, Carolina Herrera, and Christian Dior. Over the next few years, Wang honed her skills as a fashion designer and eventually launched a signature collection of streamlined and sophisticated bridal wear. According to (Martins, n.d.) there are five business challenges women entrepreneurs...
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