...MARK205 Introductory Marketing Research Week 3 Today Week 3 1. Secondary & Data Secondary & Standardized Data 2. Standardized Marketing Data plus 3. Discussion of Assessment 1 Discussion of Assessments 1 & 2 4. Discussion of Assessment 2 Chapter 4 of Aaker et al. (2007) Assessment 2 Marking Guide & Rubric The Research Process Learning Objectives • Outline the nature & various sources of secondary data • Discuss the uses & evaluation of secondary data • Spotlight on searching for journal articles Links in with Assessment 2 • Explain & discuss the nature & requirements of Assessments 1 & 2 1. Secondary Data Internal Sources Secondary Data Source • Data gathered for a study or purpose other than the immediate study at hand Prior Company Research Company & Sales Reports Internal Secondary Data • Collected / compiled by the individual organisation External Secondary Data What You Could Get Accounts & Shipping Records Business Plans • Collected / compiled by an outside party Customer Feedback Dr Julie Francis Autumn 2015 1 MARK205 Introductory Marketing Research Week 3 1. Secondary Data External Sources Source Applications What You Could Get Secondary Research Task Support Primary Research • Secondary Research Task Innovations, trends, market reports General Media e.g., TV, magazines Information about competitors, markets, & consumers Academia e.g. journal...
Words: 741 - Pages: 3
...the Essay: Writing the Introduction and Conclusion Worksheet Objectives: Write an introduction for a research paper. Write a conclusion for a research paper. Apply feedback and writing tools in the revision process. Complete Sections 1 through 3 to help complete your final essay: Section 1: Introduction Draft an introduction for your essay based on the best practices you studied this week. Your introductory paragraph should be 5 to 7 sentences. Remember: Your introduction should include a hook to capture the attention of your audience, any necessary background information on the topic, and a thesis statement. The last sentence of your introductory paragraph must be your thesis statement. Section 2: Conclusion Draft a conclusion for your essay based on the best practices you studied this week. Your conclusion should reinforce the main points made in your paper by providing a restatement (reworded version) of your thesis and a summary of your main points. It should also include concluding comments that allow readers to join you in deliberating the topic and that provide a strong wrap up to the paper. Avoid introducing new ideas in the conclusion. Your paragraph should be 5 to 7 sentences. Section 3: Revision Reflection How will you use the feedback you received on your Week 5 body paragraph draft assignment to revise your paper as you get ready for your final submission in Week 7? In...
Words: 281 - Pages: 2
...University of Phoenix Material Completing the Essay Worksheet Answer the following questions to help complete your final essay: 1. Draft an introduction for your essay based on the best practices you studied this week. Your introductory paragraph should be 5 to 7 sentences. Remember: Your introduction should include a hook to capture the attention of your audience and the last sentence of your introductory paragraph must be your thesis statement. How do you learn? Do you learn by visual representation? Can you hear something one time and lock it into your memory forever? After I did some research I was in awe over a study done by T. Bahrani and T. Sim. The title of this study is Informal Language Learning Setting: Technology or Social interaction. These authors took 100 students from Iran and Malaysia and put it to the test. Both male and female students were studied and observed, they were asked to do multiple things to see the growth or the lack there of. 2. Draft a conclusion for your essay based on the best practices you studied this week. Your paragraph should be 5 to 7 sentences. The findings of this study were eye opening. The results of the study proved that language-learning students could improve their English speaking minds by being exposed to audiovisual mass media paraphernalia in an informal environment. With all of the technological advances in our society today, I felt like this is the only way to learn, and all other...
Words: 441 - Pages: 2
...University of Phoenix Material Completing the Essay Worksheet Answer the following questions to help complete your final essay: 1. Draft an introduction for your essay based on the best practices you studied this week. Your introductory paragraph should be 5 to 7 sentences. Remember: Your introduction should include a hook to capture the attention of your audience and the last sentence of your introductory paragraph must be your thesis statement? Transformation can be frightening but having your life change in a matter of instance can be terrifying? When you allow apprehension to stop you from rising, developing and succeeding it can become such a harsh change in life. This is what leukemia imprinted in my heart and mind. While it is not every day that you receive the devastating words “you have leukemia,” you will remember it as if it was yesterday. Like any other cancer leukemia is a structure of a cancerous progressive disease, in which the bone marrow and other blood forming organs produce. Even though “leukemia cancer is a severe illness disease it might be preventable and adaptable to live with, by being informed.” 2. Draft a conclusion for your essay based on the best practices you studied this week. Your paragraph should be 5 to 7 sentences. Leukemia can be incurable, yet with premature diagnosis, appropriate treatments, and consistency it can enter into remission. With treatment options improving constantly, there may one day be an inevitable...
Words: 502 - Pages: 3
...Macroeconomics 2015-2016 ECON2102CD/2220CD Instructor: C. Chen Office: 901 KKL Office hours: Monday 1:40am – 3:00pm and Tuesday 4:40pm – 6:00pm E-mail: ccfour@hku.hk Semester: 2 Class meeting: ECON2102C/2220C: Monday 9:30am – 12:20pm in LE6 ECON2102D/2220D: Tuesday 1:30pm – 4:20pm in MB201 Mid-term Exams: ECON2102C/2220C: March/14th. (Mon.) 9:40am – 12:10pm in LE6 ECON2102D/2220D: March/15th. (Tue.) 1:40pm – 4:10pm in MB201 Teaching assistant: Mr. Yuk Kwan Wong. One extra class for ECON2102C: Please choose among March/7th. (Mon.) and May/3rd-6th. Q&A class for ECON2102CD: April/26th. (Tue.) Prerequisites: ECON1001/1210 introductory microeconomics and ECON1002/1220 Introductory macroeconomics according to the Regulations, Syllabus & Structure and List of Courses for the BEcon and BEcon&Fin programmes. The course is primarily for students majoring in economics and as such can be technical at times, involving the use of mathematics including elementary calculus. Slides are available at http://www.sef.hku.hk/~ccfour/#Teaching Textbook: Macroeconomics by Andrew B. Abel, Ben S. Bernanke, and Dean Croushore, 8th edition, Pearson Addison Wesley. Assessment: Homework (problem sets plus one short essay) Test (mid-term) Examination (final) 20% (10%+10%) 20% 60% Short Essay: Economics is a persuasive science, and mathematics and statistics are tools economists use to make their arguments. Therefore, writing essays that convincingly make your argument is the key to both academic success and applications...
Words: 1257 - Pages: 6
...------------------------------------------------- ENGL 1001 - Assignments Assignment 4: Research Essay on Pride and Prejudice Introduction This research essay of no more than 1,000 words contributes 25% toward your final grade. Although you're not required to follow the suggested schedule in the Course Guide, it's a good idea to complete Assignment 4 at around the end of week twelve. Please refer to "Preparing Your Assignments" found in the “Assignments and Submission Instructions” section of your course Home Page. As noted in Module Seven, this assignment requires you to use secondary sources. (Refer to the last module for the distinction between primary and secondary sources.) Please note your secondary sources may include the essays included in the "Criticism" section of your Norton edition. Quotations and paraphrases from both your primary source (Pride and Prejudice) and secondary sources (articles and books on Pride and Prejudice) means that your essay must include parenthetical citations and a Work Cited list. Note that the Norton edition of Pride and Prejudice should be included in your Works Cited list. Consult chapter 34, section 34a of the Harbrace Handbook for Canadians for specific instructions on citing particular kinds of sources. If, for example, you quote from one of the essays included in the "Criticism" section of your Norton edition of Pride and Prejudice, look for the instructions on citing articles or essays first published elsewhere. Whether your research for Assignment 4 is...
Words: 496 - Pages: 2
...Assessment detail Assessment 1: Individual Assignment Weighting: 20% Final Essay Length: 2000 words Due: Final submission due Week 6 (Friday, 29th August, 11.55pm). Assignments must be submitted through Turnitin. Description: The role of power and politics in organisations. Power and politics are very much part of organizational life. To succeed managers need to understand the meaning of power and politics, how power is acquired and how politics should be utilised. Power and politics may be the sources of solutions but can create problems in organisation. This essay asks you to explore the issues associated with power and politics in organisational life. Your essay should include the following: • Define the concept of power in the workplace. • Define the concept of politics in the workplace. • Explain how a manger could work to acquire power. • Explain how a ...
Words: 1412 - Pages: 6
...on prewriting strategies and builds to drafting and revising essays. In addition, the course includes skill development at the sentence and paragraph level. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: · University policies[->0]: You must be logged into the student website to view this document. · Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Arlov, P. (2012). Wordsmith: A guide to paragraphs and short essays (5th ed.). Boston, MA: Pearson. McLean, S. (2011). Writing for success. Irvington, NY: Flat World Knowledge. Supplemental Materials Associate Level Writing Style Handbook MyWritingLab All electronic materials are available on the student website. Week One: The Writing Process| |Details|Due|Points| Objectives|1 1.1 Identify the steps in the writing process.1.2 Demonstrate correct application of grammar, diction, syntax, and punctuation to writing.||| Reading|Read the University of Phoenix Material: Final Assignment Overview and Timeline.||| Reading|Read Ch. 1 of Wordsmith.||| Reading|Read Ch. 3 of Wordsmith.||| Reading|Read...
Words: 3130 - Pages: 13
...DEVRY ENG 112 All Week Discussions IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/DEVRY-ENG-112-All-Week-Discussions-1113258025.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question week 1 discussion The Brand of You (graded) As discussed in this week’s lecture, the Brand of You is created from the perception you give others through your writing. In creating the brand of you, how do you decide what to tell, how to tell it, and what to leave out? If given the task of introducing your personal brand through writing, what specific characteristics or attributes of yourself would you share? What stories would serve to provide the greatest impact? What memories would be the most telling in introducing who you are? Though we’ll work to answer these questions throughout the week, let's do a concrete exercise to get started: First, in seven words, tell us who you are and what you do. Try to draft a phrase that serves as our introduction to you (see examples below). Place this phrase in the subject line of your response post and then provide us with details to show us how this title represents your personal brand. Using vivid, concrete, descriptive words, share an example, anecdote, or scenario that brings your personal brand to life for your audience and provides an impression of who you are. This example should be written as the content of your actual post and should, at minimum...
Words: 2375 - Pages: 10
...wrtg101 Writing Assignment 1 Autobiographical Essay Click Link Below To Buy: http://hwaid.com/shop/wrtg101-writing-assignment-1-autobiographical-essay/ Writing Assignment #1: Autobiographical Essay Writing assignment #1 will be an essay in which you describe an event or person you have encountered in your past work experiences or experiences in your community. This essay is informed in part by an article from Mark Gellis, “Autobiographical Writing in the Technical Writing Class.” That article is in the ereserves section of this class. A Brief Introduction to the Strategies for this Essay: In his essay, “Autobiographical Writing in the Technical Writing Class,” Gillis writes that “An essay...is written not only to explain, but often to record and reveal the author’s personal interaction with the subject” (p. 326). You will accomplish these steps in your essay. You will record and reveal your interaction with the topic about which you are writing. Gellis notes on page 327 that writing a story or narrative of one’s past can help one’s professional growth. A goal of this essay is to help you understand your goals in pursuing the degree you are pursuing at UMUC by describing and analyzing a work or community experience you have had in the past. Examples of previous students who have written this type of analysis are given below. Overall, if you read the following article by Gellis in our ereserves section of the class, you will have a good understanding of how to...
Words: 841 - Pages: 4
...the natural good, is inherently questionable. In this class, we will be looking at how it is that philosophers have concerned themselves with this question. We will look at 3 of major different ways in which the question the ultimate ethical principle has been understood; the utilitarian, the “deontological” and the “eudaimonistic”, by considering a few of the primary texts that deal with these. Requirements, Expectations, Grading You are expected to attend and attentively participate in every class period. The grade for this course will consist of two exams, midterm and final (25 % each) , weekly response papers (40%), and class attendance and participation (10%). You should expect to spend at least 6 hours each and every week studying and preparing for this class, in addition to your regular attendance. Your professor is of the belief that the study of the liberal arts and the sciences, or true...
Words: 2062 - Pages: 9
...wrtg101 Writing Assignment 3 Writing Assignment #3: Research-Supported Essay Click Link Below To Buy: http://hwaid.com/shop/wrtg101-writing-assignment-3/ Writing Assignment #3 will be a research-supported essay. Courses that fulfill the General Education Requirements (GERs) at UMUC all have a common theme—technological transformations. In following this theme throughout this semester in WRTG 101, we have read the analyses of various authors on innovations and technological transformations in education and in other fields. In this essay, you will continue this theme of technological transformations. You have two choices for your essay topic. Please choose one of the two choices. Please note that both choices are identical to the choices you had for writing assignment #2, the cause-effect essay. You may write on the same topic that you wrote on for writing assignment #2; however, you may be asked to adjust the topic in some direction in order to write a more successful research paper. In addition, of course, you will expand on the number of sources you use to defend your argument. 1. TECHNOLOGY AND EDUCATION Analyze the impact of a particular trend in technology on education. Our discussions in the class up to this point might be helpful for you as you consider ideas for this topic. You might analyze any one of the following. These are just examples. Many approaches are possible for this topic. a. The potential effects of Massive Open...
Words: 1322 - Pages: 6
...Writing conclusions The conclusion is the final paragraph in an essay. It has three purposes. 1. It signals the end of the essay. To do so, begin your conclusion with a clear signal, such as To sum up, In conclusion, To conclude. 2. It reminds your reader of your main points, which you can do in one of two ways: You can . • summarize your main ideas. • rewrite your thesis statement in other words. 3. It leaves your reader with your final thoughts on the topic. This is your opportunity to give a strong, effective message that your reader will remember. How to write a strong conclusion Thesis: The cost of higher education is increasing and financial support for students is decreasing. 1. Make a prediction In summary, the costs of attending college have been rising while, at the same time, sources of financial aid for students have been disappearing. If this trend continues, fewer and fewer families will be able to send their children through four years of college. This will seriously affect the future of many young people’s lives. 2. Suggest results or consequences To sum up, the costs of attending college are up and financial aid for students is down. Fewer and fewer future members of the workforce are able to educate themselves beyond high school. As a result, the nation will waste the intelligence, imagination, and energy of a large segment of the present college-age generation. 3. Suggest a solution, make a recommendation, or call for action ...
Words: 590 - Pages: 3
...case study. * Reflect on what you have learned in this course. * Reflect on the course content as critiqued from a biblical, Christian perspective. Instructions: Using a case study approach, write a 4–8-page research-based paperusing yourself as the research subject by answering the assigned research questions: * What have you learned about research at an introductory level? * How do you evaluate or critique this from a biblical,Christian perspective? You will use the APA skills that you honed during Module/Week 1, the case study skills you developed in Module/Week 6, and all the content you studied throughout all the modules/weeks of this course. Include your properly formatted title page, references page, the body of your document with proper citations, and levels of headings. Be sure to cite enough references to sufficiently support your paper. Maintain consistency between your citations and references page. The 4–8-page body of your paper is in addition to the title page and references page. You may use your Discussion Board Forumposts, your answers to previous short essay quiz questions, and additional personal reflection. Your answer isnot going to be just like anyone else’s answer, and that is what isexpected. Submit your assignment using SafeAssign. Note: Some matching on the SafeAssign report is not unexpected. You will be citing sources that others may have used in other papers, so some matches might appear. The faculty member will...
Words: 337 - Pages: 2
...course—specifically, the case study. * Reflect on what you have learned in this course. * Reflect on the course content as critiqued from a biblical, Christian perspective. Instructions: Using a case study approach, write a 4–8-page research-based paper using yourself as the research subject by answering the assigned research questions: * What have you learned about research at an introductory level? * How do you evaluate or critique this from a biblical, Christian perspective? You will use the APA skills that you honed during Module/Week 1, the case study skills you developed in Module/Week 6, and all the content you studied throughout all the modules/weeks of this course. Include your properly formatted title page, references page, the body of your document with proper citations, and levels of headings. Be sure to cite enough references to sufficiently support your paper. Maintain consistency between your citations and references page. The 4–8-page body of your paper is in addition to the title page and references page. You may use your Discussion Board Forum posts, your answers to previous short essay quiz questions, and additional personal reflection. Your answer is not going to be just like anyone else’s answer, and that is what is expected. Submit your assignment using SafeAssign. Note: Some matching on the SafeAssign report is not unexpected. You will be citing sources that others may have used in other papers, so some matches might appear. The faculty member will be...
Words: 343 - Pages: 2
