What is the result of your IAT? The results of my test were “Your data suggest little to no automatic preference between African American and European American.” Do you think the test produced valid results in your case? I honestly do agree that the test is correct. I grew up in a mixed neighborhood and just as everywhere else in society there are some good kids and some bad ones, neither leaning towards any particular race or skin tone. The associations the test provided were a great means of determining on a sub-conscious level what an individual’s thoughts are. Much like a Freudian Slip where you say one thing while meaning another. In your opinion, is it difficult to accurately measure prejudice? Why? I find that so long as the one measuring the prejudice is objective to all forms of prejudice, or they are not affected by it, than yes it is possible but very difficult. For the average person that seems to hold some form of prejudice or another it would be much more difficult. No one can know what they are doing wrong if no one tells them after-all.

Describe other measurements sociologists utilize to calculate prejudice.

I did not read anything specifically referring to measuring prejudice but the textbook did cover measuring discrimination, which I would assume is measured much the same way. Though in a normal environment where there is a timid bigot he may not openly discriminating he will be less likely or work harder to stop minorities from gaining ground in upper management positions. Sociologists use data given through employment, excluding homeless and unemployed, to determine where Caucasian Men, Black Men, Caucasian Women, Black Women, Hispanic Men, and Hispanic Women sit in relation to each other in pay grade. The information obtained do not necessarily dictate that there is discrimination present but it could show a certain level of socially accepted avoidance of promotions to those who are part of subordinate group.