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Week 2 Case Study
#1
Define the problem – Problems getting real artifacts and the demand for them.
Enumerate the decision factors – alternative courses of action, using high quality look alike products to fulfill demand. Uncertainties – political turmoil in supply countries.
Consider relevant information – determine what is relevant and then use it to decide the course of action. Will there be a market for look-alike products and will it be profitable?
Identify the best alternative – use a decision tree or flow chart to plot/graph outcomes. Hire more craftsmen to craft similar or invest more in a volatile supply countries environment in an attempt to get more products?
Develop a plan – Make happen the course you have decided on. Hire more skilled craftsmen to make products in countries that were not feasible to operate in.
Evaluate – A decision was made and it was appropriate for the case.

#2
Nature of the industry – How do buyers buy in this industry? In countries with serious turmoil and regulations on the export of artifacts, “knock offs” must be considered and offered for sale.
The organization – What is it offering for the market? In this case both real artifacts and high quality, high end replicas to consumers. The factors that led to using replicas have driven up demand.
A plan of action – What actions are available to the organization? Trying harder to work with supply countries to secure a dependable supply or offering high quality replicas.
Potential outcomes – How will the course of action affect the buyer? In this case it meant more sales to new customers as well as meeting the demand from current customers.
#3
The main market for Fe’nix Del Sur is the collector/decorator both amateur and professional. They offer their products thought specialty dealers, product showings and a limited number of department stores. The

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