...advancement of society. Undergraduate education for engineers is thorough, precise, and understandably micronistic. At the graduate level, we attempt to couple the micro skills with the broader macro perspective or, in other words, the proverbial big picture. The management role requires engineers to be able to envision, from a broader perspective, the operation of an organization and the market one serves. You must learn to think, act, speak, and process from the “management mind.” This capstone course draws from all functional areas of an enterprise to provide strategic direction to an organization. It also provides engineers with a management perspective as a complement to the engineering orientation, which they currently possess. Strategies are offered to ensure not only success in a competitive “for profit” environment, but the sustainability of success throughout the economic cycle. A framework is developed to understand the interrelation of accounting, finance, operations, engineering, and marketing. Class format will be lecture, case study analysis, open discussion, guest speakers, and student presentation. Student Notice: As a...
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...Course Objectives: This course aims to provide you with theoretical and experiential learning as it relates to understanding and implementing corporate strategy. The course is designed to develop and exercise your high-level, critical thinking skills that can be applied to any profession or personal projects you may become involved with. The theory provides the basis for understanding corporate strategy and execution and the experiential exercises will assist to apply that theory to real world examples. Overall two objectives are to be achieved: 1. To help you learn and apply strategic thinking, critical thinking, analytical skills, and management. 2. To enhance professional skills such as verbal and written communication as well as presentation and teams work skills. Textbook and Required Readings: Contemporary Strategy Analysis 8th Ed., 2013, Text & Cases by Robert M. Grant Information on the Web: Information for the course is available on the Moodle website listed above which will outline the semester and provide notes and updates as needed. 1|Page Marks: In class performance Peer Review by team members Case write-ups – in groups: Starbucks Danone Case write-ups – done individually: Class Case Presentation (written and oral): Team Individual 15% 10% 15% 15% 25% 15% 5% To pass the course, you must also get a passing grade on the non-group portion of the course. That is, your participation mark (out of 15%) plus your Peer Review (out of 10%) plus your individual case...
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... |2 | |Course schedule |3-4 | |Assessment 1 |5-6 | |Assessment 2 |7-14 | |Generic Assessment criteria level 1 |15-16 | Recommended Course Texts: |Blythe, J. |2009 |Essentials of Marketing / 4E (4th Ed) |Pearson Education ltd | | | |E BOOK |978-0-273-7173-2 | |Slack, Johnson & |2011 |Essentials of Operations Management |Pearson Education ltd | |Brandon-Jones | |E BOOK |978-0-273-75242-4 | Course Schedule |Week beginning |Week | |Session Title and Description |Reading or preparation (next table for | | |No. | | |details) | |17- Sep | | |Week 1 university orientation |...
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...Click the link above to submit your assignment. Students, please view the "Submit a Clickable Rubric Assignment" video in the Student Center. Instructors, training on how to grade is within the Instructor Center.  Assignment 1: Starbucks’ Strategy Due Week 3 and worth 280 points  Using the Internet and Strayer University databases, research Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy.  Write a four to five (4-5) page paper in which you: 1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture. 2. Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale. 3. Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture. 4. Speculate on whether Starbucks would achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. 5. Use at least two (2) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic...
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...fgfgfgf GENERAL INFORMATION Office: RB 338B Phone: 305-348-7050 Office Hours: Tuesday, 3:00to 5:00 p.m. Class Location: CBC 155 Class Times: Wednesday, 5:00 pm - 7:40 pm E-mail: WebCT course e-mail only! Website: http://business2.fiu.edu/1027714/www Please read this syllabus in its entirety. It is a part of the course content. It is important that you understand what is required in this course and the time frames for completing assignments. Class Format: This is a hybrid course, which means that classroom sessions will be held on alternate Thursdays. For the weeks in which no classroom sessions are scheduled, you will have assignments and quizzes based on readings and Web-based. You will also be expected to interact regularly with your fellow classmates (in person and virtually through email and the course discussion forum) to organize and prepare the team project. Since this course uses a significant amount of multimedia content, it is strongly advised that you obtain access to a computer with broadband Internet access and an up-to-date streaming media player (either Windows Media Player or Real Player are recommended). fgfgfgf COURSE DESCRIPTION This is an introductory course designed to help you develop an understanding and awareness of the essentials of managing and of the way organizations behave. By exploring the four pillars of management -- planning, organizing, leading, and controlling -- we will discover how organizations leverage...
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...Lakisha Spurlock Week One Individual Assignment Organizational Behavior and Communication Paper Starbucks Patrick Thornton August 16, 2010 Starbucks is the largest retailer of specialty coffee in the world (Starbucks, 2010). Starbucks has more than 15,000 stores in 50 countries. Starbucks became the leading specialty coffee retailer by making its workforce a sustainable competitive advantage (Rothman, 1993). Their culture, brand and product excellence continues to win accolades (Michelli, 2007). Howard Schultz, the company’s Chief Executive Officer, explains how his philosophy of extensive benefits for both full and part-time workers has contributed to growth. In 2007, 2008 and 2009, Fortune recognized Starbucks as one of America’s best companies to work for (Fortune, 2010). Although 85% of Starbucks’ partners (employees) are part-time, they are still eligible for full benefits if they work 240 hours a quarter. Starbucks’ old mission statement was to establish themselves as the premier purveyor of the finest coffees in the world while maintaining their uncompromising principles as they grow (Michelli, 2007). Starbucks’ (2010) current mission statement is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has six principles of how they live their mission every day: (1) source the finest coffee beans, roasting them with great care, and improving the lives of people who grow them; (2) embrace...
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...from other business courses and apply that knowledge to policy and strategy development in situations facing general managers and business leaders. Emphasis will be placed on situational analysis, strategy formulation, and strategy execution at all levels of the organization. Course objectives 1. Understand Strategic Management as a process and be able to apply its principles to diverse business situations. (Linked to MBA’s Learning Goal #1. B) 2. Develop skills necessary to analyze the competitive situation facing various types of economic organizations; isolate important sources of competitive advantage and disadvantage; generate and make decisions among various strategy alternatives; plan for successful execution of selected strategies; and persuasively communicate these analyses and recommendations to others within the organization. (Linked to MBA’s Learning Goal #3. A, B, and C) 3. Gain experience with the case analysis method as applied to business situations. (Linked to MBA’s Learning Goal #3. C) 4. Gain experience working in teams to solve business problems. (Linked to MBA’s Learning Goal #5. A) Class policies Attendance: You will be expected to attend all classes. If you have a good reason you must miss class, please let me know. Excessive or unexcused absences will result in a reduction in grade. General 1. Varying points of view, constructively offered, are welcome and...
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...BUSINESS (FINANCE) ASSIGNMENT COVER SHEET | NAME OF STUDENT | | REGISTRATION NO. | | UNIT TITLE | Organisations and Behaviour | ASSIGNMENT TITLE | Starbucks | ASSIGNMENT NO | 2 of 2 (individual report) | NAME OF ASSESSOR | Mr. John Andre | SUBMISSION DEADLINE | To Be Announced | ------------------------------------------------- ------------------------------------------------- I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ________________________________ _________________________ ------------------------------------------------- ------------------------------------------------- Signature Date ------------------------------------------------- ----------------------------------------------------------------------------------------------------------------FOR OFFICIAL USE (Course Administrator) Assignment Received By: Date: ...
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...INTI INTERNATIONAL UNIVERSITY COLLEGE ENL 2210 – ENGLISH STUDIES ASSIGNMENT 2 COMPARE AND CONTRAST TWO ORGANISATIONS: THE COFFEE BEAN AND THE TEA LEAF And THE STARBUCKS LECTURER: MS CAROLINE WOOD SUBMISSION DATE: 14 JULY 2011 Name/ Id No. | Draft1 | Draft2 | Content | Language | Organization | Referencing | Total | 1. Ang Teck Chin I 10005521 | | | | | | | | 2. Lee Zong Hang I 09003093 | | | | | | | | 3. Heng See Ying I 11008570 | | | | | | | | 4. Yong Yew Len I 11008547 | | | | | | | | | Page | 1.0 INTRODUCTION1.1 HISTORY OF ESTABLISHMENT1.2 COMPANY’S OBJECTIVES / MISSION STATEMENTS1.3 BOARD OF DIRECTORS | 5678 | 2.0 THE ORGANISATIONS2.1 BRANDS / TYPES OF PRODUCTS2.2 SLOGAN AND LOGO2.3 CURRENT BUSINESS DEVELOPMENT | 91012 | 3.0 MARKETING STRATEGIES3.1 HOW DO THEY MARKET THEIR PRODUCTS?3.2 ADVERTISING METHODS | 131516 | 4.0 FUTURE PLANS | 18 | 5.0 CONCLUSION5.1 SIMILARITIES5.2 DIFFERENCES | 1920 | 6.0 REFERENCESE | 21 | Content Assignment 2 (20%) TASK: Compare and contrast two organizations * Students are to work in pairs. Choose two organizations from the same industry, e.g. Celcom and Maxis, Microsoft and Apple, Toyota dan Honda, Pizza Hut and Shakey’s Pizza, etc. * Students have to write an extended essay based on the following headings / sub-headings according to the format given below: 1.0 Introduction Introduce the industry and give a brief description of...
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...their coffee store clients by using elements of Starbucks marketing strategy? Contents Introduction 3 Coffee Market in the UK 3 Market Leading Coffee Shops in the UK 4 Costa Coffee 4 Identifying competition 6 Starbucks 6 Conclusions 8 Recommendations 9 References 11 Appendix 1 13 Appendix 2 14 Appendix 3 15 Introduction Competitive marketing strategy is described by Kotler and Armstrong (2012) as a strategy which positions company against competition giving it the strongest possible strategic advantage. I have chosen Costa Coffee as it currently is the market leader in terms of most coffee retail outlets in the United Kingdom as demonstrated on appendix 1. Kotler and Armstrong (2012) point out that competitor analysis includes assessing competitions objectives, strategies, strengths and weaknesses, reaction patterns and selecting which competitors to attack or avoid. For he purposes of this assignment, I have identified competition based on the market share and customer view. Competitive marketing strategy is selected on the basis of it creating further value for the customer. Blythe (2009) concludes that competitive advantage is the outcome of effective strategy whereby the company is offering something which...
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...concepts in the BUSN319 Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service. Introduction Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work. A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years (note: usually 6 mo, one year). The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design the plan. 1. Is the marketing idea valid? 2. What is unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Does a viable market exist for the product or service? 4. Are the financial projections sound? 5. Is the management team competent? 6. How will the investors get their money back with a return on investment? In order to help you answer these questions and many others, the course provides...
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...Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27, 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ...................................................................................................................................................... 3 1. - Problem Definition ....................................................................................................................................... 3 a. - Background to the problem...................................................................................................................... 3 b. - Statement to the problem........................................................................................................................ 4 2. - Approach to the Problem ............................................................................................................................. 5 3. - Research Design ........................................................................................................................................... 8 a. - Information needs ........................................................................................
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...Devry BUSN319 Week 1 Discussion 1 & 2 Latest 2015 October http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ Discussion 1 How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Discussion 2 Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity Devry BUSN319 Week 2 Discussion 1 & 2 Latest 2015 October Discussion 1 The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time...
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...organization. It focuses on the entire organizational form both a short and long-term perspective to from a strategic vision, setting objective, crafting a strategy and then implementing it. This course examines the logic and working of organizations. It also investigates how organizations develop and maintain competitive advantage within a changing business environment influenced by political, economic, social, technological, legal and environmental factors. The course content is organized around the four pillars of management viz. planning, organizing, leading and control for systematic understanding of management-related challenges and applying conceptual tools and techniques in analyzing, evaluating and addressing management issues. Course serves as the first course for management majors in the discipline of management. Course Learning Objective This course ensures that the student understand how managers mange business organization in the dynamic global environment organizations develop and maintain competitive advantage business decisions are made using various tools and techniques to remain competitive Course Materials The required text book for this course is: 1. Hill, Charles W.L. and McShane, Steven L., Principles of Management, New York, McGraw-Hill, 2008. Additional reference text book are: 1. Robbins, Fundamentals of...
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...Logistics Day and Time: Tuesday, 7:35-9:35pm Location: Byerly Hall 013 Course iSite: http://isites.harvard.edu/course/ext-23550/2012/spring Instructor: Dave Power 617.694.2472 President, Power Strategy dave@powerstrategy.com Office Hours: Before class and by appointment ------------------------------------------------- About the Course Course Description and Overview Growth companies are the engines of product innovation, market expansion and value creation. But sustaining the growth of these dynamic private companies -- typically with revenues of $10 to $100 million -- requires a unique set of skills, different from those required in either startups or large public companies. Many promising growth companies stall as their business models mature and they outgrow the processes and teams responsible for their early success. Using a mix of case studies, group discussions, interactive exercises and written assignments, this course provides a general management perspective of growth companies: strategy, execution, team, and capital. You first learn different growth strategies, including market disruption, “white space” discovery, and business model innovation. You then connect strategy with execution through market selection and positioning, “lean” development of new offers, and pipeline management. Because execution depends on team effectiveness, you explore team alignment and meeting rhythms, and the role of...
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