Group Analysis Paper Wk 3

The CEO of Xerox Anne Mulcahy I believe used, concentration for her strategy. She didn’t acquire new companies outside of her industry. She dropped ones that were failing and focused on the ones that were more profitable. She threw out the old idea of expensive printers to high-end digital color printers. She also poured money into research and development to come up with new products to put them over their competitors. Her decisions were sound because she brought a company back from the brink of bankruptcy and turned it back into a thriving business.
CEO of Coca-Cola Neville Isdell also used concentration and possibly concentric diversification for his strategy. He was brought back to Coke to help make the company’s fizzling profits stable again. Coke was struggling with Pepsi and if they should branch out to snack foods like their competitor had. Instead, he wanted to stay true to their soft drink origin. Their strategy for growth is to go global as aggressively as possible. Mr. Isdell’s strategy was spot on because Coke is a global force in the beverage industry. I know when I lived in Japan, I saw Coke vending machines everywhere! These machines could house both hot and cold beverages! Now that’s an idea to bring to America! With over 80 beverages, Coke offers I forsee them being in the forefront of business in this particular industry.
VF Corp CEO Mackey McDonald’s style is more of concentric diversification because his company obtains new companies that are similar to the ones they already own. He also stays true to the brands and doesn’t adhere to the ever-changing fashion trends. They are referred to as lifestyle brands, like Nautica, Vans, North Face, Lee, and Wrangler. As long as those companies keep producing quality products this strategy seems pretty sound. A couple of those brands I currently own and love the quality and