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Week 3 - You Decide

In: Computers and Technology

Submitted By gabegonza
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Week 3 – You Decide
Gabe Gonzales
Fundamentals of E-Commerce
May 25, 2014
Professor Lydia Mackenzie

Table of Contents
Introduction …………………………………………………………………………………………. Page 3
Necessary Features ………………………………………………………………………………….. Page 3
Advertisement ………………………………………………………………………………………. Page 3
CRM Systems ………………………………………………………………………………………. Page 4
References ………………………………………………………………………………………….. Page 5

Introduction
When looking online for books or any form of media, there are a lot of websites that will show up. And in this case, Amazon, Barnes and Noble, eBay, etc…. All of those sites are leaders in world of e-commerce. And because of this, the Book Bunker’s sales have been declining over the past several years. There are a few things that Book Bunker needs to do to address their declining sales. The first is to start a website where they can perform transactions online as well. Having a website for your business will help out and bring in a lot more business to the store.
Necessary Features
The Book Bunker website should have a few features that would reflect those from your local library website. An online catalog would be useful where customers can view what books the Book Bunker currently has in stock, along with that, they can place orders and have books delivered, request books that they currently do not have. As a form of incentive for using the online store, the customers can receive a small discount towards their current purchase or future transactions.
Advertising
Placing advertisements should be a fairly simple concept. There are plenty of places online where ads can be placed for people to see. Social networking websites are a great place to start. With the Book Bunker being a local store, it’s a good idea to start using sites like facebook or twitter because there is a large amount of people who are may see it. Using facebook or twitter...

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