Premium Essay

Week 4 Individual

In: Business and Management

Submitted By join54
Words 782
Pages 4
Week 4 - Individual Assignment McBride Financial
BSA 310

Week 4 - Individual Assignment McBride Financial
Introduction
The following paper briefly describes a marketing plan for McBride Financial Services. Head quartered in Boise, Idaho, McBride Financial Services is a well-known and distinguished as a leading mortgage lender in the five state area of Idaho, Montana, Wyoming, North and South Dakota. McBride Financial also has plans to expand business operations in these states. Loan specialties include; FHA, VA, and conventional for financing and refinancing home purchases (McBride Financial Services, 2011).
Research Marketing to Undertake
Exploratory marketing research in the proposed expansion areas would help to gather a source of preliminary potential customer base information that will help define problems and suggest hypotheses to follow through with (Armstrong & Kotler, 2011). Marketing researchers need to have certain information about their clientele to make the most effective method in its customer appeal tactic. I would recommend an easy approach that is low cost. A direct mailing package is sure to reach a large number of individuals in an established method of communications that delivers messages by a governmental department. The U.S. Postal Service regularly transports and delivers mail to all people in any given location. The cost of mailing a survey package is low. The population size of the audience is vast. These factors allow for the company to effectively reach its target audience within a low cost range that makes the endeavor manageable.
The Type of Media I Would Use.
A simple survey that entails questions on shopping habits, customer preferences, demographic factors, and general attitudes will retrieve preliminary data for follow up at a later time. This follow up will give the researchers a proper direction to pursue the

Similar Documents

Free Essay

Individual Assignment - Week 4

...Individual Assignment - Week 4 WEB/240 Version 1 Web Design Fundamentals October 30, 2012 Individual Assignment Week Three Topic In conclusion and supplement to Week 2, this is the first draft of the website that I am building for WEB/240 Web Design Fundamentals. I will describe the websites purpose, audience, and provide a visual mockup of the beginning stages of the sites development. The website is themed in the e-commerce realm of functionality, and will attempt to suit all of the ecommerce necessary purposes. Purpose The purpose of this website is to fulfill two basic needs. The first need is to satisfy the requirements of this class that I am attending; WEB/240 Web Design Fundamentals. The second need is to create a functional website that I can employ to create a passive income reselling quality merchandise using the internet as a medium. The website will provide a venue where prospective customers can visit and find a variety of quality fashion accessories for purchase. The website will be an outlet from the Ebay and Amazon listings to provide variety for different items. Audience The target audience that the website will address will be women and men from young adults to older individuals who enjoy complementing the fashion expressions they like to display in public. The website will appeal to people who see the importance of being well dressed and nicely coordinated. Geographically, I would expect that anyone in the world will have access to this webpage...

Words: 1044 - Pages: 5

Premium Essay

Cmgt400 Week 4 Individual

...The Role of Information Security Policy A successful Information Security Program is determined by how the security policy for an organization is developed, how it is implemented, and maintained. An effective sound security policy creates a solid foundation for an information system. The policy makers must emphasize that within the organization, the role played by information security is of paramount importance. The system administrator is responsible for setting employees’ roles, authenticating the identities of employees, setting access levels, logging security-relevant transactions, initiating awareness efforts, and ensuring that the information security objectives are met. In addition, the security policy for the organization must entail reduced risks to the system, comply with laws and regulations, ensure essential content and operational continuity, information integrity, and maintain confidentiality. The importance of policies and standards for maintaining information systems security The security goals and policies of an organization are best implemented by the organization’s management through their ability to create an effective work environment for the employees. Information security policies are often the most difficult to implement yet they are the least expensive means of control. Whitman (2011) referenced Charles C. Wood who stated that, “Policies are important reference documents for internal audits and resolution of legal disputes about an organization’s...

Words: 1329 - Pages: 6

Free Essay

Bshs Week 4 Individual

...Reassurance BSHS/325 January 27, 2014 Reassurance Good morning, I first would like to welcome you to our establishment. We try to make the transition from an independent living to a little more structured living as smoothly as possible. I would like to discuss with you today the social position, need for accessible health care, transitions that will be made, relationships, and how these all effect older adults. I will also be addressing the personality and social development your loved one may face. I will also try to address with the gentleness that our establishment likes to fulfill and discuss the change that may have occurred within marriage, family and peer relationships. During this delicate time their role in society may have changed. You may have seen them become more withdrawn from the daily activities that you once had seen them do. One of our goals is to attempt to bring them around to a different way of thinking and with care make them feel part of their own life again. This can be done with a small amount of position status within the home. We like to challenge our residents into being a part of their growth and possible recovery time while with us. Our position in helping the clients here is too help them recover if possible and return to a comfortable living arrangement within the home if a long time is needed for the client and in some cases it is easier on the family also. We try and engage them in the role that they have previously been...

Words: 1165 - Pages: 5

Premium Essay

Mkt 421 Week 4 Individual

...Perceptual maps are an excellent way for companies to view how there companies’ marketing is working in certain components of marketing aspects. Perceptual maps give a snapshot of what their customers think about certain attributes of a companies products such as; price, design, quality, etc. The amounts of attributes used in a perceptual map are endless, however, there are only four attributes used in one perceptual map at a time. So it is important for companies to choose the right attributes on the map to find out the pertinent information they are trying to find out. In this simulation I was asked to help out CruiseThor, which is a motorcycle company that deals in high-end motorcycles. Their current product line, which has been quite successful, has been falling off lately and they are trying to decide on a new direction to take to help increase their market share. The first part of the simulation had us analyze the current market evaluation of customer’s perceptions of CruiseThor motorcycles. I chose to analyze the current price, lifestyle image, product services, and finance options. I chose these attributes because these were the ones that received the most negative remarks in the research data. My choices according to the simulation were good ones because these were the ones that were most important to the company to figure out why the current product line is under-performing. From there we had to make a decision on what to do inside the CruiseTho compound. We...

Words: 1365 - Pages: 6

Premium Essay

Law/421 Week 4 Individual

...Theory to Practice LAW/421 January 21, 2012 Brian La Hargoue Theory to Practice A contract is an agreement a court of law will recognize. An agreement may result in a binding contract whether it is an oral or written agreement between parties (Melvin, 2011, p. 126). Contracts are put in place to protect both parties on either end of the agreement. A big time Toymaker (BTT) was interested in a new game invented by Chou. BTT entered into an agreement with Chou for exclusive rights to his inventory for a 90-day period at the cost of $25,000 (Melvin, 2011, p. 155). This paper will discuss some pros and cons of a contract, if and when a contract should apply to a situation, and some remedies for a breach of contract. Contract BTT and Chou made an exclusive negotiation agreement for a 90-day period. This agreement had stipulations that a contract had to be in writing within this period. Before the expiration of this period, the parties reached an oral agreement in a meeting followed by an e-mail from BTT to Chou repeating their oral agreement on paper. This electronic document reiterated the key terms of what was agreed upon in the meeting between the parties (Melvin, 2011, p. 155). With areas agreed upon, the parties should be considered under contract. Positive and Negative Facts of Agreement There are several areas in this simulation that show positive and negative facts for Chou in terms of the intent of contract. The facts that weigh in favor of Chou: * Meeting...

Words: 1039 - Pages: 5

Premium Essay

Eco372 Week 4 Individual Paper

...International Economics Paper Lisa Bailen ECO 372 September 9,2015 Brian Leben International Economics Paper The test for distinguishing good stimulus ideas from bad ones; is the proposal likely to raise the economy to a sustained, higher level of growth? Presidents have limited powers, particularly with something as big and ungainly as the U.S. economy. The president has little control over the massive forces such as technological advances, consumer-buying habits, outlines of international trade and variations in demographics (Heritage.org, 2008). In order to cut taxes, boost government spending or change laws to encourage investment, a president must gain the backing of Congress, which is not always easy. The president has little control over the government agency that probably wields the economic power, the Federal Reserve (Heritage.org, 2008). Congress on the other hand is the legislative, or lawmaking, branch of our national government. It shares power with the president and the Supreme Court. The writers of the U.S. Constitution thought Congress was so important, they listed it first! Congress has two parts, the Senate and the House of Representatives (scholastic.com, 2015). Congress has the ability to help pass stimulus plans or assist in stopping inflation. Example of the stimulus plan, lowering interest rates, increasing government spending and quantitative easing, to name a few. To stop inflation, raise interest rates and decrease government spending...

Words: 633 - Pages: 3

Premium Essay

Acc 290 Week 4 Individual

...a) General Journal |Date | |Account Titles | |Debit | |Credit | |July 1 | |Cash | |12,000 | | | | | |Common Stock | | | |12,000 | | | | | | | | | | 1 | |Equipment | |8,000 | | | | | |Accounts Payable | | | |6,000 | | | |Cash | | | |2,000 | | | | | | | | | | 3 | |Supplies | |  900 | | | | | |Accounts Payable | | | ...

Words: 834 - Pages: 4

Premium Essay

Prg 420 Week 4 Individual

.../* * To change this template, choose Tools | Templates * and open the template in the editor. */ package week4compensation; import java.text.DecimalFormat; import java.util.ArrayList; import java.util.Scanner; public class Week4compensation { private static Scanner input = new Scanner(System.in); // input as a Scanner object (used for keyboard monitoring) private static boolean allEqual = true; //used to check if all values in the array list are equal //Entry point public static void main(String[] args) { ArrayList<SalesPerson> employees = new ArrayList(); //Arraylist of SalesPerson int highestIndex = 0; //Index of salesperson with highest compensation double annualSales; //Used to retrieve user input String name = "John"; //For salesperson's name. //Output Application Name System.out.println("Salesperson Annual Compensation Calculator\n"); int counter = 0; //counter while (true) { //Need at least 2. //When we reached 2, we can now ask user if user wants to add more. if (counter >= 2) { System.out.print("Enter another? Y for yes. Anything else for No: "); if (!input.nextLine().toLowerCase().equals("y")) { break; } } //Ask for user input. Validate as well :) do { System.out.print("Enter...

Words: 767 - Pages: 4

Premium Essay

Mgt 434 Week 4 Individual

...Affirmative Action William Aguilera MGT 434 September 16, 2014 Thomas Hartnett Civil rights in America were non-existent for non-white persons or females before the Civil War in 1865. Slavery in America affected African Americans for 246 years and thereafter, prejudice oppressed African American. Woman were also affected gravely by the absence of Civil Rights (Bennet-Alexander & Hartman, 2012).The Civil Rights Act of 1964 aimed at remedying the unjust actions to minorities and protected classes. In an effort to enforce the Civil Rights Act, the federal government required some employer to take a direct approach to allowing equality in the workforce to the protected classes. Affirmative action is a a measure taken by the United States Government to redact the effects of past discrimination to minorities in the workplace. Affirmative Action is aimed at offering equal employment opportunities to groups that were otherwise discriminated in the past. The Civil Rights Act of 1964 prohibited discrimination on the basis of “race, color, religion, sex, national origin, disability, or age.” Affirmative action was the measure to ensure those classes were treated equally and given opportunities for hiring, promotions, training and mentoring (Bennet-Alexander & Hartman, 2012). Affirmative action was originated as an idea to require employees to actively engage in the effort at leveling the playing field for minorities. Affirmative action was first mentioned in March of 1961...

Words: 900 - Pages: 4

Premium Essay

Psy/315 Week 4 Individual Assignment

...Week 4 Individual Assignment Erwin O. Raymer III PSY/315 Jan. 13th 2014 Jennifer Lapin Week 4 Individual Assignment The five steps of hypothesis testing consist of the following. Restate the question as a research hypothesis and a null hypothesis. This is where an individual would make a research hypothesis, which is basically a prediction intended to be tested in a research study. This prediction is usually based on the researcher’s theory. A null hypothesis is the opposite of the research hypothesis. If the null hypothesis is found to be true then it is not possible for the research hypothesis to be relevant. Same goes for if the research hypothesis is true then the null hypothesis is unable to be relevant as well. Determine the characteristics of the comparison distribution. In the hypothesis testing process you want to find out the probability that you could have a sample score as extreme as what you got if your sample was from a population with a distribution of the sort you would have if the null hypothesis were true. That is in the hypothesis testing process, you compare the actual samples score to this comparison distribution. Determine the cut off sample score on the comparison distribution at which the null hypothesis should be rejected. (Critical value) Ideally, before conducting a study, researchers set a target against which they will compare their results. How extreme a sample score they would need to decide against...

Words: 931 - Pages: 4

Premium Essay

Cmgt 410 Week 4 Individual Assignment

...Week 4 Individual Assignment Michael J. Beard Jr. CMGT/410 June 18, 2012 Beth Shoults Abstract To achieve success in implementing a project, it is essential to evaluate the project thoroughly. Project evaluation is a method to assure that every party involved within the project sticks with the objective until it is completed, and guarantee that precise expectations are met. Being Huffman Trucking’s evaluator, our company concentrates in certain aspects such as work authorization, project control, performance analysis, project cost, scheduling, and budgeting. Week 4 Individual Assignment As projects are completed, evaluations would still be ongoing bi-monthly in order to continuously and appropriately maintain the company’s new system. These bi-monthly evaluations are not done as a precautionary method or early detection but as well as keeping the operation smoothly running (Westat, 2002). Every department or section of Huffman Trucking along with its headquarters would undergo the evaluation process through a bottom to top system. Through this thorough evaluation, a company’s personnel liable for a certain issue would be recognized. For example, managers would be evaluated similarity for their roles and responsibilities just like regular employee would be for each and every employee has a specific tasks and responsibilities to accomplish. Project control is defined as a scheme to permit the company to design, arrange, make financial arrangements...

Words: 638 - Pages: 3

Premium Essay

Mkt/421 Week 4 Individual Assignment

...Using Perceptual Maps in Marketing Simulation Marketing /421 As a marketing manager for Cruiser Thorr who sells high end motorcycles. This organization is growing at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business. Being that the industry of motorcycles is increasing annually. This organization must also work to satisfy the needs of their target customers. The organization must also work to differentiate themselves from other similar organizations as well. Key components in my opinion are the product uniqueness, safety, quality engineering and price. Situation Current situation is the fact that there needs to be an significant market plan put in place to help increase sales and meet the needs of young and older customers. There are fundamental assets that focus on 35-50 year olds. As well as 21-35 year olds who are buying motorcycles. The older clientele seem to be not interested in the current lifestyles that Cruiser Thorr symbolizes. However the younger customers do not have the disposable funds to buy the motorcycles. They prefer a lower cost that fits into their budget. Other concerns are factors related to their competitors. The worst part is that the competitors are eating into their market share. In which they are consuming the majority of the business. You’re recommended...

Words: 1053 - Pages: 5

Premium Essay

Eco 365 Week 4 Individual Assignment

...Running Head: Market Structures Differentiating between Market Structures Simulation University of Phoenix ECO 365 08/19/2013 There are many advantages of the supply and demand forces on the market and the way it operates. An important advantage is their market regulating utility. They help encourage competition and charge more and therefore make bigger overall profits. Consumers are willing to pay more for better products even though this trend differs in other market structures. One of the major limitations of supple demand forces is a socially undesirable outcome as in the case of a market structure that is characterized by monopoly. This is where one single firm will control all production resources and therefore has exploitative capabilities in the terms of pricing and promoting. One example can be that of an electric company that has a virtual monopoly over production resources of a specific region and charge whatever prices they want. Coca Cola Co. is ran in a beverage industry that is highly concentrated oligopolistic. They compete directly with another major company, Pepsi Co. These two companies hold over 98% of the beverage market in all of the United States. Both Coca Cola Co. and Pepsi Co. compete globally don’t have much competition knocking on either of their doors. Cadbury-Schwepps owns the remaining 2% of the US market share but it’s a struggle for them to try and expand share as well as getting more attention. Oligopolistic market...

Words: 1001 - Pages: 5

Premium Essay

Bus 414 Week 4 Individual Assignment

...Ohmar Law Operations Management BUSI 414 Individual Assignment 2 A. Simple Moving Average Eg. April= (20+21+15)/3 = 18.67 Month Sales Simple Moving Average January 20 February 21 March 15 April 14 18.67 May 13 16.67 June 16 14.00 July 17 14.33 August 18 15.33 September 20 17.00 October 20 18.33 November 21 19.33 December 23 20.33 January 21.33 B. Weighted Moving Average Eg. July= (0.5*16) +(0.3*13) + (0.2*14)= 14.70 (0.5+0.3+0.2) Month Sales Weighted Moving Average January 20 February 21 March 15 April 14 May 13 June 16 July 17 14.70 August 18 15.90 September 20 17.30 October 20 18.80...

Words: 483 - Pages: 2

Premium Essay

Week 4 Individual Assignment Fin/370

...Reed's Clothier, Inc. Case Study L. S. Moore Finance 370 March 30th, 2011 Reed's Clothier, Inc. Case Study Reed’s Clothier, Inc. Working Capital Policy and the background information, followed by the current situation and the Summary. Questions 1 and 4 will have been answered in an excel spreadsheet. Exhibit 16.1 Reed’s Clothiers Income Statement (in 000’s) Common Size Reed’s Industry Net Sales $2,035 100% 100% Cost of Goods 1,428 70.2 67.0 Gross Profit $607 29.8 33.0 General &administrative expenses $374 18.4 18.2 Depreciation & amortization $32 1.6 0.9 Interest expense $63 3.1 1.2 Earnings before taxes $138 6.7 12.7 Income Taxes $53 2.6 4.9 Net Income $85 4.1% 7.8% (Exhibit 16.2) Reed’s Clothiers Balance Sheet (in 000’s) Common Size ...

Words: 1685 - Pages: 7