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Week 4 Mkt/571

In: Business and Management

Submitted By ina81
Words 1301
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In 1998, Kathy Kudler founded Kudler Fine Foods. For a large defense contractor, Kathy was playing the role of the vice- president of marketing. In order to increase corporate pressure and globalization, Kathy found the other advantages and she felt that there was an opportunity for her to open a food shop in La Jolla. Within the first nine months of the store, it was on the peak of success and the sale ratio of the store was very high. The first year was profitable for the company. Now the company is going to plan to introduce its new product in the domestic as well as international market. The domestic market is Greece, and International market is Santiago in Chile.

The new product introduced by Kudler Fine and Food in Greece and Santiago, Chile is Gourmet Olives. This product is used to make variety of oils, jams, chocolates, etc. The Kudler wants to serve best to its customer and the Gourmet Olives introduced by the company are one of its best product. Gourmet olive is used to make a variety of products such as jams, chocolates, oils, wines, etc. It is beneficial for the health of the consumers and help to control the blood pressure, sugar regulation, market immune system stronger, keeps body young, keep heart healthy and prevent strokes, etc. (Gourmet Olive oil is healthier than other vegetable oils, 2009).

It should be considered that how the product is being placed in the market. If the company opens some discount stores it should keep the prices low. It also depends on the target customers. If the company targets high-class customers the pricing will naturally be high. If it targets all the customers then reasonable pricing should be kept which will be in favor of all the people (Kotler, 2002).

For both the domestic and international market it is necessary for the Kudler Fine and Foods to develop a brand positioning and value for...

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