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Week 5 Strategic Plan

In: Business and Management

Submitted By natenerd
Words 2661
Pages 11
Riordan Strategic Plan
MGT/498
University of Phoenix
Dr. Sam Espiritu, DBA

Riordan Strategic Plan
Strategic Plan
Riordan Manufacturing Inc. is a corporation that makes plastic custom fitted products for the government aircrafts, automobile industries and currently expanding into the medical fields its need to develop and execute a strategic plan to ensure long term performance and stability in the plastics manufacturing market. Riordan is a successful company and as of 2000 has expanded into the global market. Research reveals that organizations that engage in strategic management generally outperform those that do not (Wheelen & Hunger, 2010). We want to be sure that we continue to stay competitive, lead our business into the future, and outperform our competition by following this strategic plan. The road to a solid strategic plan starts with a foundation in the strategic management process. Step one of this process is environmental scanning. This will include both external and internal scanning; this scanning includes monitoring, evaluating and understanding the information and distributing to management within the company. The simplest way to conduct environmental scanning is the SWOT analysis (Wheelen & Hunger, 2010), this will be covered later in more detail however to information gathered from both SWOT and environmental scanning processes will provide the necessary tools needed to create monitor, evaluate and disseminate information throughout the management team. Next we will form a strategy. In this area of the strategic management model Riordan will really able to flex the muscles of our management team. The mission of this company has four points. Our focus, which includes Six Sigma keeping us at leading edge, staying on track as leaders in polymer materials to meet customers challenges, and identifying industry treads.

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