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Week 7 Checkpoint

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Week 7 Checkpoint
· Name and describe various categories of e-commerce. Business to Consumer (B2C) – The B2C model is one of the widely used tools in the e-commerce industry. The pattern is very simple and easy. The marketers sell their products to the retailers who in turn sell them to the consumers. The B2C which was started around 15 years back wasn’t looked upon as a very efficient system for boosting commercial sales, but over a period of time the popularity and efficiency has been recognized by most business merchants and it has also been looked upon as time and cost saving factor. Business to Business (B2B) – B2B is one of the high level businesses involving heavy capital and transactions worth trillions of dollars. Under this form of e-commerce the buying and selling takes place only between two businesses without the involvement of the consumer. The end product is purchased by one business from another and then sold to the consumer under their brand name. A watch manufacturing company might just purchase accessories from a manufacturer and sell them under her name. Major companies, which already have a global name, purchase manufactured products and then sell them to the retailers under their brand name. Consumer to Consumer (C2C) – The C2C format is a very simple transaction which takes place between two consumers. They’re many online sites, which have made such transactions easy and possible. Consumers can directly make a purchase on any online site and have the product shipped directly to another consumer. Peer-to-Peer (P2P) – This is a very efficient medium of e-commerce, which allows sharing vital information. The consumers or businesses can send across different kinds of files and information, which can be downloaded immediately and made use of. This doesn’t generate much revenue, as there is a lot of piracy taking place due to…...

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