...Research Strategy for Weight Loss Emily Fioramonti GEN/200 Foundations for General Education and Professional Success May 9, 2010 Monica Griffin Everyone encounters tough problems and decisions in life, from day-to-day or life-altering choices. The ease with which we solve these problems is an indication of the development stage of our critical and creative thinking abilities. Virtually every problem can be solved by implementing the same process, which we will disect into easy to follow steps. First, we must define our purpose, by asking “Why do I want to research?”. Next, we will gather information, by discovering “Where can I find the desired information?”. Finally, we will evaluate this information, through examining evidence, perspective, validity, and assumptions (Bishop, et al., 2007, p. 78). Devloping a research strategy for successful weight loss can be a great lifelong resource, following those simple steps. Through mastering the art of research, we will become better real-life problem solvers, as well as more exceptional students. Before beginning the process of research and evaluation, one must define their purpose, or figure out why he or she wishes to analyze a particular topic. In my case, losing twenty pounds is a problem I feel strongly about solving because it is important to be healthy and feel good. Boosting confidence is only a peripheral side effect of weight loss. Upon making the decision to lose twenty pounds, I can analyze my diet and lifestyle...
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...The Magic of Weight Loss The truth is there is no magic, yet this a $20 billion a year industry. 20/20 did a news story called, “The Big Fat Trap”. The article suggests that when celebrities endorse these weight loss systems they aren’t telling the whole story. Along with the program that these celebrities endorse they also have personal trainers, chefs and dieticians to also aid their weight loss. The story goes on to suggest that Kirsti Alley lost weight with Jenny Craig then put all the weight back on to promote her own weight loss program. It was a strategic business move on her part. We watch these ads and consider utilizing the products because these celebrities endorse even though most people are aware that there is more to the story. Providing a person does not have any underlying health problems, weight loss is about lifestyle change and not a magic solution or quick fix like fad diets and surgical interventions. Surgical Intervention There are many types of surgical intervention for weight loss with the most popular being gastric lap-band, gastric sleeve, and gastric bypass. How successful are they? In the documentary series, “My 600 pound Life,” one patient who was coming out of anesthesia reached down to feel if her stomach was gone. The disappointment was visible on her features and she talked about not understanding why the stomach was still there. There is a lack of education where these invasive procedures are concerned. In the same series, people...
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...Prescription weight loss pills Amy Kelley COM/155 June 16, 2013 Jessica Ptomey Eating healthy vs. Prescription weight loss pills The World Health Organization estimates that nearly two-thirds of all American adults are overweight. The National Center of Health Statistics recently found that 34% of Americans are clinically obese (10 Weight Loss Statistics, 2013). Those are very shocking statistics to hear about our nation. What we do with that information is up to us. We can accept the weight that we have as a nation or chose to lose it. Eating healthy and exercise are important for losing weight but there are some advantages and disadvantages to prescription weight loss pills. Here are some facts that can help you make the choice. Proteins are nutrients that your body needs to stay healthy. Protein is recommended at the absolute minimum of ½-gram per pound of bodyweight per day for people who do not get exercise and 1 full gram of protein per pound of bodyweight for people who are active in any way (How much protein do you really need to eat every day?). But do not forget about the b\vegetables. Vegetables, also, play an important role in losing weight. Put out a vegetable platter. A body of research out of Pennsylvania State University finds that eating water-rich foods such as zucchini, tomatoes, and cucumbers during meals reduces your overall calorie consumption (Easy ways to lose weight: 50+ ideas, 2013). If you eat fewer calories than you burn you lose weight. Instead...
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...Q1: What is the Decision-making process for Metabical? Who is involved in the process? Consumer research over the years has shown that shoppers often follow a relatively common shopping behavior for product purchase. In theory, a shopper is said to go through the following five stages as a process. In reality, sometimes the steps may be switched around or even left out, as not all consumers are by rule, always alike. The decision-making process (DMP) for Metabical, Cambridge Sciences Pharmaceuticals‘ (CSP) new weight-loss drug involves several people. The product end-user is the main subject of the decision-making process, but other external parties interject at different stages, influencing the consumer’s ultimate decision. Below is the flow Metabical’s consumers would go through as part of their shopping behaviors. Stage 1: Need Recognition & Problem Awareness A recognition occurs that consumers are unhappy with their current body image, their weight or their unhealthy lifestyle. This can come from consumers’ existing, continuous dissatisfaction in terms of their weight physical appearance. It can also be triggered by external media sources such as TV, Outdoor, Radio or Magazine advertisements whereby a variety different visuals, articles, messages can lead to consumer awareness that there is a problem, and a need, that must be satisfied. At this point, both the consumer and the respective media agents are involved in process. Stage 2: Information Search In...
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...Eating Disorders 2 Eating Disorders: It’s Affect on adolescents For many years now, eating disorders have affected many people in our society. Young people being the main target because of the publics’ idea of a person’s size and weight. In our world, society has made people think that people have to look a certain way to fit in. Most women are judge by their appearance and some still dream of the perfect measurement 90-60-90. This disorder affects both females and males, but the female population being the most talked about. Besides the eating disorders knowing that they lose weight or stop weight gain, they don’t knowledge about what the effects are. Researchers have come together to let the truth about eating disorders and what are their health complications. Some of the questions that everyone should have the answers to are: 1.What are the main points of having an eating disorder? 2.What are the medical complications? 3.Who can be at risk? 4.What are the outcomes of an eating disorder treatment right after discharge and about three months later? Journal of adolescent health, nutrition research and eating behaviors have dedicated their time to explain all the factors so they can be accessible to the public. The information is out there to prevent people from suffering of these disorders in the future. As a young woman I find that this topic is to be known about, so that way people know what they are about to deal with to look like some magazine...
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...4240 JULY 22, 2010 JOHN A. QUELCH HEATHER BECKHAM Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug “I have tried countless diets and every new weight-loss pill that has come on the market. Nothing seems to take off those extra pounds. With diets, I am miserable because I am starving all the time, and none of the weight-loss pills seem to work. I might lose a couple pounds, but I never reach my weightloss goals and I usually end up gaining more back. I would give anything to lose this extra 20 pounds, so that I can live a longer, happier life.” — Tamara Jinkens: focus group participant, age 42 Barbara Printup, senior director of marketing for Cambridge Sciences Pharmaceuticals (CSP), listened as overweight focus group participants recounted their lifelong struggles with weight loss. Printup had just been placed in charge of the upcoming U.S. product launch of CSP’s newest prescription drug, Metabical (pronounced Meh-tuh-bye-cal). In clinical trials, Metabical proved to be safe and effective in stimulating weight loss for moderately overweight individuals. CSP was an international health care company with a focus on developing, manufacturing, and marketing products that treat metabolic disorders, gastrointestinal diseases, immune deficiencies, as well as other chronic and acute medical conditions. The company captured over $25 billion in sales in 2007. Printup had over 20 years of experience marketing prescription drugs for CSP. She had led six...
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...4240 JULY 22, 2010 JOHN A. QUELCH HEATHER BECKHAM Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug “I have tried countless diets and every new weight-loss pill that has come on the market. Nothing seems to take off those extra pounds. With diets, I am miserable because I am starving all the time, and none of the weight-loss pills seem to work. I might lose a couple pounds, but I never reach my weightloss goals and I usually end up gaining more back. I would give anything to lose this extra 20 pounds, so that I can live a longer, happier life.” — Tamara Jinkens: focus group participant, age 42 Barbara Printup, senior director of marketing for Cambridge Sciences Pharmaceuticals (CSP), listened as overweight focus group participants recounted their lifelong struggles with weight loss. Printup had just been placed in charge of the upcoming U.S. product launch of CSP’s newest prescription drug, Metabical (pronounced Meh-tuh-bye-cal). In clinical trials, Metabical proved to be safe and effective in stimulating weight loss for moderately overweight individuals. CSP was an international health care company with a focus on developing, manufacturing, and marketing products that treat metabolic disorders, gastrointestinal diseases, immune deficiencies, as well as other chronic and acute medical conditions. The company captured over $25 billion in sales in 2007. Printup had over 20 years of experience marketing prescription drugs for CSP. She had led six...
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...to lose weight is a waste of time. Let’s look at the facts: A UCLA research study concluded that people on special diets did lose fat, but within two years 83% had gained back more weight than lost. Their research concluded people who did not go on a diet, were better off from a weight standpoint than those who did. I know healthy meal planning sounds like a good idea. Here’s why it doesn’t work: It’s way too much hassle. As the facts prove, sooner or later people get tired of looking at all the charts, diagrams, and planners- and go back to their old habits. Here is meal planning made easy: DON’T WASTE TIME MEAL PLANNING Meal planning for weight loss needs to be so simple and so easy that it’s not something that takes any special effort whatsoever. If you put together some special healthy weight loss meal plan- the odds are sooner or...
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...WEIGHT LOSS ISSUES Excessive weight has become one of the major issues in today's world. This leads to all sorts of health riskssuch as coronary heart diseases, high blood pressure, diabetes, sleep apnea and many more. Furthermore, a research has shown that death rates from cancer were 52% higher in men and 62 % higher in women with excessive weight than in people with normal weight (Eugenia E. Calle 2003). A large proportion of overweight people have been trying to lose their weight in every possible way. However, not every attempt was successful. Due to that, the pharmaceutical industry has been developing and testing a large variety of medicines that are specifically made to help people with weight issues. One of the newest drugs on the market is Metabical, a prescription drug developed by Cambridge Sciences Pharmaceuticals (CSP). Based on the results from clinical trials, Metabical has been proven effective for weight loss of overweight people. The question is how willMetabicalbe introduced to the market? PULL MARKETING The main idea was to advertise Metabical directly to consumers in order to increase the awareness of the product. This strategy was based on pull marketing where the purpose was to attract the customers and make them approach the supplier or seller first. It is not an assertive way of marketing in comparison to push marketing where a seller calls potential customers on the telephone asking whether they would like to purchase a product they might not actually...
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...Weight, Weight, Surgery or Exercise By Julie Custer In looking for ways to lose weight, has there been a list and long line of failures. If so, then examine this, finding the best option is only a few minutes and clicks away. To lose weight and do it in the healthiest way, the options are endless, and with research and time, people can find many answers. The benefits of surgical weight loss are growing in this country because of the severe obese state of many people in this country. Surgical weight loss surgery has been shown to help people most unlikely to lose weight and keep it off without surgical intervention. Surgical weight loss can help quite quickly change the persons eating habits intern reducing blood results in diabetes, cholesterol and many other health issues. In having bariatric surgery it is has been shown to reduce heart disease risks in patients because they can begin to exercise and remove a large amount of the critical health risks in their lives by the weight loss. In researching and finding the most popular weight loss surgeries, the person must choose the surgery that is best for them and their health. In doing this they must also decide on the budget of the amount to be spent toward finding better health and weight loss. In choosing the best option they must look at health risks patients may have present within their bodies and make the decision from that point. If surgery is too risky, diet and exercise...
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...has become a struggle? Perhaps there are a few steps that were not taken into account that can assist individuals during a weight loss journey. With obesity at a staggeringly high rate in the United States, people are choosing incorrect and often controversial, methods of losing weight. As a result people are gaining back those pounds they have worked so hard to lose. Eating the right kinds of foods is the most important way to properly lose weight. Paying close attention to the nutrition labels on the back of the packaging can help. One should not focus entirely on the picture of the food and its’ price, but focus on the Nutrition Facts label. The amount of calories in a serving is how much energy the body will be receiving. Consuming an excess amount of calories each day can be linked to obesity. It is imperative to, also minimize the amount of nutrients like fat, cholesterol, and sodium one consumes. Knowing how much nutrients to eat can lower the risk of certain diseases, like heart disease and high blood pressure. Not all foods labeled as healthy foods are in fact healthy for the body. Do not assume because the words “fat free” or “low fat” are present on labels it must be healthy to eat. The body may not be getting all of the nutrients because of added ingredients that make foods appear healthier. The second most important way to lose weight is choosing foods that will boost metabolism. There are a variety of fruits and vegetables like apples, grapefruit, and broccoli...
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...had been clinically proven to be effective at achieving weight-loss in moderately overweight individuals, had just received FDA approval as the first prescriptive drug of its kind. At the time of Metabical’s FDA approval, the only other prescription drug approved by the FDA for treating overweight individuals was Orlistat, which blocks the body’s absorption of fat; however, Orlistat has many undesirable side effects which may lead to serious medical conditions. Metabical, on the other hand, has a less dangerous, dual layer, controlled-release formulation which acts as an appetite suppressant and also contains a fat blocker as well as a calorie absorption agent. During its clinical trials, Metabical did not exhibit many of negative side effects that Orlistat has, leading to judgments that it is a superior treatment for achieving weight-loss and resulting in strong endorsements from the medical community. Weight-loss supplements can be classified as either prescriptive drugs or over-the-counter (OTC) remedies, and in general, OTC remedies are not as popular with consumers as prescription drugs for stimulating weight-loss in overweight individuals. This tendency to favor prescription drugs over OTC remedies is due in part to a lack of government regulation and possible safety concerns. Additionally, in recent years OTC remedies have become less popular with consumers than diet plans, exercise plans and meal replacement/weight management plans which are seen to be safer alternatives...
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...Women Weight Loss Promotion Transitioning between the different trends is like a new driver trying to learn how to drive a stick shift. In the United States women have a fear of not looking their best or in style. As a result women turn to magazines to keep themselves updated on the latest fashion. Throughout America having a fit and slim body has been a popular trend. Magazines advertise dietary supplements and workouts to help encourage women to look thinner and get in better shape. Magazines pull women in when women see weight loss supplements that are said to work. Women who are trying to achieve the body that is in style might pay more attention to an ad in the magazine other than women who are already meeting societies’ standards. Magazines show pictures of smaller women in their ads to help encourage larger women to get their bodies like the women in the magazine ads.The women in the ads are extremely pretty, trying to make other women jealous. The picture is also placed on the right side of the ad, that way when someone were to turn the page, the picture of the girl would be the first thing someone would see. That was to draw the attention to the girl of the ad. According to Andrew Mitchell, a professor of marketing at the University of Toronto, says, “Most advertisements contain visual elements, and many advertisements provide little product attribute information. The latter advertisements seem to be designed to either trigger an emotional reaction or portray visually...
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...international health care company. Their focus is on developing, manufacturing and marketing products that treat various diseases. They want to enter the market for weight-control products in the US. Metabical was part of a strategic initiative that allows CSP to enter $3.74 billion market for weight control products in the United States. Metabical’s competitors are Alli and Xenical and are FDA approved. In utilizing the SWOT analysis, it was determined Metabical had positive results in the clinical trials and is decent in comparison to other competitors in the market place. It also has dual layer controlled release formulation. Opportunities for this product would be a potential large market, constant rise of obese adults and a substitute for other weight loss methods. “In principle, Metabical would be attractive to all overweight individuals” however, Barbara Printup established a more focused plan of approach: First, the approach completed by Printup is the forecasted demand by considering the number of overweight individuals in the United States and focusing down that population to those who were actively trying to lose weight. She felt those potential users should be narrowed to the 15% of those who were comfortable with weight-loss drugs. Second, she specified consumer interest in a prescription weight-loss drug for the overweight and saw that 12% were ready to go to their health care provider to request a prescription. Third, she surveyed the target market. Printup...
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...Exploration of a Professional Journal Article in Psychology Amanda Almanza Dr. Marina Stakic Psychology November 9, 2013 Exploration of a Professional Journal Article in Psychology The article I selected is one about the relation between posttraumatic stress disorder (PTSD) symptoms and obesity and weight loss (Johannessen & Berntsen, 2013). This article was a report of research study done to show a general relation between PTSD and obesity. It has been reported in previous research that exposure to a stressful or traumatic event in either childhood and or adulthood have been associated with obesity. Not only is PTSD symptoms and obesity related, but depression and obesity are closely related as well. The author states that “a large decrease in the level of depression has been observed in gastric surgery patients 1 year after surgery” (Johannessen & Berntsen, 2013). This research study was to determine if obese participants were put in a weight loss facility to lose weight, would the PTSD symptoms decrease as the weight decreased. The method of the research was done by recruiting participants from a weight loss facility who were obese dieters with a high body mass index (BMI). During a 16 week stay at the facility the study examined changes in PTSD symptoms, depression symptoms, and BMI levels. Each participant completed a questionnaire and checklist of their PTSD symptoms at 3 different times during this 16 week period, in the 1st week, in the 8th week, and in...
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