...Details of Marketing Principles by Shin'ya Nagasawa* Abstract: By systematicallybreaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for luxury brands as well as to derive a business model for success. Showing that the current rise of Louis Vuitton is not a coincidence but rather something achieved through strategy will surely be of interest to firms struggling with lack of brand power or those looking to boost brand power. 1. Introduction Consumers like brand items, while researchers like brand theory. Although scholars also use the word "brand" to refer to the likes of Coca-Cola and McDonald's, there is a vast gulf between these brands and the luxury brands we explored in the previous book. In researchers' brand management theories, one rarely finds mention of representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although * Shin'ya Nagasawa is a professor of MOT (Management of Technology) at Waseda Business School, Graduate School of Commerce, Waseda University, Tokyo, Japan, and also a visiting professor of...
Words: 7622 - Pages: 31
...school or one who quits from school (Wikipedia, The Free Encyclopedia, 2000). Dropout rates of teens in secondary school are of great interest to educators across the country. An analysis has been done by researchers to identify the risk factors related to high school dropout rates. The analysis shows various factors for dropping out of school which include: school related, family related and job relates causes as well as influences from peers and residential mobility. These risk factors are then related to what educators can do to improve been programming efforts as well as decrease high school dropout rates (National Educational Longitudinal study, 2000). Dropping out of school is an issue faced by many teens today. According to the United States Department of Education, National Center for Education Statistics (2011), it enumerated some factors which causes dropout among secondary school. These factors include making wrong choices such as taking drugs or alcohol and pregnancy among female students, inability of teachers to instill discipline in the class, not doing well and getting bad grades in test and examination, socio-economic factor of the family and mis-guidance and peer group influence. The cost of dropping out of school can have a profound effect on a young person’s...
Words: 8677 - Pages: 35
...pattern organising men and women in opposite relations to cars. Men’s relationships with cars are premised on passion and pleasure while women are figured as rational and unable to attach emotionally to cars. This “gendered economy of pleasure” is traced in a close reading of motoring magazine representations of cars and humans. Further, a DVD representation of the Volvo YCC, a concept car developed by women for an imagined female user, is discussed in relation to this semiotic pattern. The paper is conceptual, texts are interpreted in order to bring forward aspects of meaning-making that are not immediately obvious. The objective is to critically illuminate one aspect of the cultural production of the car as a masculine technology. Keywords: cars, gender, pleasure This paper suggests a way in which to think about the cultural construction of the car as a masculine technology. Interpreting representations in motoring magazines, it traces a “gendered economy of pleasure” that organises the symbolical meanings of relationships between humans and cars. The objective is to contribute a critical perspective on cultural meaning-making to the feminist interrogation of the co-production of gender and technology. The symbolical association of cars Science Studies, Vol. 19(2006) No.2, 31–53 with men and masculinity is a cultural phenomenon in conflict with everyday experience. Women and men all over the world drive, buy, take care of and love cars. Women and men in cars violate laws...
Words: 11429 - Pages: 46
...Psychoanalytic Psychology 2004, Vol. 21, No. 3, 353–370 Copyright 2004 by the Educational Publishing Foundation 0736-9735/04/$12.00 DOI: 10.1037/0736-9735.21.3.353 THE UNEXPECTED LEGACY OF DIVORCE Report of a 25-Year Study Judith S. Wallerstein, PhD Judith Wallerstein Center for the Family in Transition and University of California, Berkeley Julia M. Lewis, PhD San Francisco State University This follow-up study of 131 children, who were 3–18 years old when their parents divorced in the early 1970s, marks the culmination of 25 years of research. The use of extensive clinical interviews allowed for exploration in great depth of their thoughts, feelings, and behaviors as they negotiated childhood, adolescence, young adulthood, and adulthood. At the 25-year follow-up, a comparison group of their peers from the same community was added. Described in rich clinical detail, the findings highlight the unexpected gulf between growing up in intact versus divorced families, and the difficulties children of divorce encounter in achieving love, sexual intimacy, and commitment to marriage and parenthood. These findings have significant implications for new clinical and educational interventions. The study we report here begins with the first no-fault divorce legislation in the nation and tracks a group of 131 California children whose parents divorced in the early 1970s. They were seen at regular intervals over the 25-year span that followed. When we first met our ...
Words: 10773 - Pages: 44
...A Passage to India E. M. Forster Online Information For the online version of BookRags' A Passage to India Premium Study Guide, including complete copyright information, please visit: http://www.bookrags.com/studyguide−passageindia/ Copyright Information ©2000−2007 BookRags, Inc. ALL RIGHTS RESERVED. The following sections of this BookRags Premium Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare &Contrast, What Do I Read Next?, For Further Study, and Sources. ©1998−2002; ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design® and Thomson Learning are trademarks used herein under license. The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". © 1994−2005, by Walton Beacham. The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". © 1994−2005, by Walton Beacham. All other...
Words: 37224 - Pages: 149
...Islamic Marriage A Handbook for Young Muslims Presented by World Islamic Network Title : Islamic Marriage Compiler : Syed Athar Husain S.H. Rizvi Publisher : World Islamic Network (WIN) 1st Edition 2001 ISBN: 81-87793-54-6 Distributed free of charge seeking Allah’s pleasure For FREE copy of this book write to: [pic] 67/69, H. Abbas (a.s.) Street, Mumbai- 400009. (India) Telephones : 377 3648 / 370 0308 ωFax : (91-22) 374 5144. Email: win@bom4.vsnl.net.inωwww.winislam.com Table of Contents 1. Introduction 5 2. Importance of Marriage in Islam 7 3. When Must We Marry? 13 4. Selection of Spouse 15 5. The Marriage Ceremony 22 6. The Wedding Night 29 7. Days and Times for Sex 32 8. Sexual Techniques 35 9. Dua for Pregnancy 41 10. Contraceptives and Abortion 43 11. The Major Ablution (Ghusl Janabat) 48 12. Mutual Rights and Behaviour 55 13. Duties of other family members 63 14. Glossary of Islamic Terms 65 15. Bibliography 66 16. Endnote 67 Imam Ja’far as-Sadiq (a.s.) says When a person intends to send a proposal for marriage, he must pray two rakat prayers, praise Allah and recite the following invocation: [1] بِسْمِ اللهِ الرَّحْمنِ الرَّحِيْم اَللّهُمَّ اِنِّى اُرِيْدُ اَنْ اَتَزَوَّجَ فَقَدِّرْ لِىْ مِنَ النِّسَّآءِ اَعَفَّهُنَّ فَرْجًا وَّ اَحْفَظَهُنَّ لِىْ فِىْ نَفْسِهَا وَ مَا لِىْ وَ اَوْسَعَهُنَّ لِىْ...
Words: 10668 - Pages: 43
...introduce a more pragmatic approach. They review research designed to evaluate Kohlberg’s model, describe how they revised the model to accommodate discrepant findings, and explain why they concluded that it is poorly equipped to account for the ways in which people make moral decisions in their everyday lives. The authors outline in 11 propositions a framework for a new approach that is more attentive to the purposes that people use morality to achieve. People make moral judgments and engage in moral behaviors to induce themselves and others to uphold systems of cooperative exchange that help them achieve their goals and advance their interests. Keywords: moral development, cognitive development, cooperation, moral judgment After two decades of research on Kohlberg’s (1984) cognitive– developmental model of morality, we abandoned it in favor of a more pragmatic approach. In this article, we explain why. We identify problems with Kohlberg’s model, describe revisions aimed at solving them, and offer reasons why a new approach is necessary. We end with a new beginning, introducing a more pragmatic approach in a set of propositions that, we argue, is better equipped than Kohlberg’s model to account for the ways in which people make moral decisions in their everyday lives. This approach rests on the assumption that individuals invoke a variety of affectively and cognitively-based strategies to pursue goals and advance their...
Words: 20773 - Pages: 84
... |This report is based on evidence from inspections of information and communication technology (ICT) between September 2005 and July 2008 | |in 177 maintained schools in England, as well as other visits to schools where good practice was identified. | |Part A describes the quality of ICT education in primary and secondary schools over this period. Part B considers how tackling | |assessment, vocational qualifications, value for money and resources might improve ICT provision. | | | Age group: 4–19 Published: March 2009 Reference no: 070035 Contents Executive summary 4 Key findings 5 Recommendations 7 Part A. The quality of ICT education 8 Primary schools 8 Secondary schools 17 Quality of provision 19 Leadership and management 24 Part B. Issues in ICT 29 Assessment as a driver for improving ICT capability 29 Re-thinking ICT qualifications and progression routes 31 Is it worth it? Value for money judgements on ICT 33 Getting ICT to the learning 35 Notes 38 Further information 38 Publications 38 Organisations 39 Executive summary This report draws on evidence from the inspection of information and communication technology (ICT) in more than 177 schools between 2005 and 2008. The schools selected represented the...
Words: 15625 - Pages: 63
...Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE...
Words: 163893 - Pages: 656
...MANAGING CULTURAL DIFFERENCES SIXTHEDITION MANAGING CULTURAL DIFFERENCES SERIES Managing Cultural Differences: Global Leadership Strategies for the 21 st Century, Sixth Edition Philip R. Harris, Ph.D., Robert T. Moran, Ph.D., Sarah V. Moran, M.A. Managing Cultural Diversity in Technical Professions Lionel Laroche, Ph.D Uniting North American Business—NAFTA Best Practices Jeffrey D. Abbot and Robert T. Moran, Ph.D. Eurodiversity: A Business Guide to Managing Differences George Simons, D.M. Global Strategic Planning: Cultural Perspectives for Profit and Non-Profit Organizations Marios I. Katsioulodes Ph.D. Competing Globally: Mastering Cross-Cultural Management and Negotiations Farid Elashmawi, Ph.D. Succeeding in Business in Eastern and Central Europe—A Guide to Cultures, Markets, and Practices Woodrow H. Sears, Ed.D. and Audrone Tamulionyte-Lentz, M.S. Intercultural Services: A Worldwide Buyer’s Guide and Sourcebook Gary M. Wederspahn, M.A. SIXTH EDITION MANAGING CULTURAL DIFFERENCES GLOBAL LEADERSHIP STRATEGIES ST FOR THE 21 CENTURY 25TH ANNIVERSARY EDITION PHILIP R. HARRIS, PH.D. ROBERT T. MORAN, PH.D. SARAH V. MORAN, M.A. JUDITH SOCCORSY Editorial Coordinator Elsevier Butterworth–Heinemann 200 Wheeler Road, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2004, Philip R. Harris, Robert T. Moran, Sarah V. Moran. All rights reserved. No part of this publication may be reproduced, stored in a...
Words: 229816 - Pages: 920
...SPARK ARKNOTES W W W. S PA R K N O T E S . C O M Great Expectations Charles Dickens EDITORIAL DIRECTOR Justin Kestler EXECUTIVE EDITOR Ben Florman TECHNICAL DIRECTOR Tammy Hepps SERIES EDITORS Boomie Aglietti, Justin Kestler PRODUCTION Christian Lorentzen WRITERS Brian Phillips, Wendy Cheng EDITORS Ben Florman, Jennifer Burns Copyright ©2002 by SparkNotes llc. All rights reserved. No part of this publication may be reproduced, transmitted, or distributed in any form or by any means, electronic or mechanical, including photocopy, recording, any file sharing system, or any information storage and retrieval system, without the prior written permission of SparkNotes llc. sparknotes is a registered trademark of SparkNotes llc. This edition published by Spark Publishing Spark Publishing A Division of SparkNotes llc 120 Fifth Avenue, 8th Floor New York, NY 10011 USA Context All rights reserved. No part of this publication may be reproduced, transmitted, or distributed in any form or by any means, electronic or mechanical, including photocopy, recording, any file sharing system, or any information storage and retrieval system, without the prior written permission of SparkNotes LLC. SPARK ARKNOTES W W W. S PA R K N O T E S . C O M Charles Dickens was born on February 7, 1812, and spent the first nine years of his life living in the coastal regions of Kent, a county in southeast England. Dickens’s father, John, was a kind and likable man, but he was incompetent with...
Words: 25763 - Pages: 104
...HONOUR KILLING: MURDER IN THE NAME OF HONOUR CHAPTER 1 INTRODUCTION Honour killing is a deep rooted brutal and burning human rights issue in India and other countries. Women particularly are the victims of the gross violation. They exist all over the world but no religion stipulates them. Outdated traditions and alleged honour violating behaviour are the motive for these crimes. The victims are almost always female. Young, unmarried women can "dishonour" their families easily. Every year hundreds of women are killed in India in the name of honour and many cases go unreported and almost all of them go unpunished. The criminal justice system is unable to combat it though it is claimed that the criminal justice system is the most legitimate institution to control this practice in the country. Honour is the most precious moral attribute of mankind. It is deeply ingrained in its nature. Defence of honour even at the cost of life has been prevalent in human beings since ages. It is a commonwealth of close blood relatives. Defilement of honour is taken as the most atrocious social crime and its redemption becomes a joint and sacred duty of close-knit people. Debased groups have a soft approach towards transgression of honour. The sentimental chord dormant in them may react at times; its degree may vary from group to group. Tradition-bound rural societies invariably react violently for the redemption of their honour. To them honour is dearer than life. Honour killings...
Words: 30961 - Pages: 124
...Cataloging-in-Publication Data Fairholm, Gilbert W. Organizational power politics : tactics in organizational leadership / Gilbert W. Fairholm. — 2nd ed. p. cm. Includes bibliographical references and index. ISBN 978-0-313-37976-5 (alk. paper) — ISBN 978-0-313-37977-2 (ebook) 1. Office politics. 2. Leadership. 3. Power (Social sciences) I. Title. HF5386.5.F35 2009 658.4’095—dc22 2009018808 13 12 11 10 09 1 2 3 4 5 This book is also available on the World Wide Web as an eBook. Visit www.abc-clio.com for details. ABC-CLIO, LLC 130 Cremona Drive, P.O. Box 1911 Santa Barbara, California 93116-1911 This book is printed on acid-free paper Manufactured in the United States of America Contents Preface Acknowledgement Introduction: The History and Theory of Power Part I: Defining Power in Work Group Operations Chapter 1: Elements of a Definition Chapter 2: Defining the Forms of Power Chapter 3: Bases of Power Chapter 4: Using Power Politics in Organizational Life Part I Issues and Activities Part II: Power Use: Tactical and Strategic Models Chapter 5: A Power Use Model Chapter 6: Power Use Tactics: Application of Power on the Job Chapter 7: Using Power in the Organization Part II Issues and Activities vii xi xiii 1 3 11 23 31 41 47 49 57 65 77 vi CONTENTS Part III:...
Words: 85473 - Pages: 342
...animal Books by Elliot Aronson Theories of Cognitive Consistency (with R. Abelson et al.), 1968 Voices of Modern Psychology, 1969 The Social Animal, 1972, 1976, 1980, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Readings About the Social Animal, 1973, 1977, 1981, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Social Psychology (with R. Helmreich), 1973 Research Methods in Social Psychology (with J. M. Carlsmith & P. Ellsworth), 1976 The Jigsaw Classroom (with C. Stephan et al.), 1978 Burnout: From Tedium to Personal Growth (with A. Pines & D. Kafry), 1981 Energy Use: The Human Dimension (with P. C. Stern), 1984 The Handbook of Social Psychology (with G. Lindzey), 3rd ed., 1985 Career Burnout (with A. Pines), 1988 Methods of Research in Social Psychology (with P. Ellsworth, J. M. Carlsmith, & M. H. Gonzales), 1990 Age of Propaganda (with A. R. Pratkanis), 1992, 2000 Social Psychology, Vols. 1–3 (with A. R. Pratkanis), 1992 Social Psychology: The Heart and the Mind (with T. D. Wilson & R. M. Akert), 1994 Cooperation in the Classroom: The Jigsaw Method (with S. Patnoe), 1997 Nobody Left to Hate: Teaching Compassion After Columbine, 2000 Social Psychology: An Introduction (with T. D. Wilson & R. M. Akert), 2002, 2005, 2007 The Adventures of Ruthie and a Little Boy Named Grandpa (with R. Aronson), 2006 Mistakes Were Made (But Not By Me) (with C. Tavris), 2007 Books by Joshua Aronson Improving Academic Achievement, 2002 The Social Animal To...
Words: 208005 - Pages: 833
...appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-6468600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-7486011, fax 201-748-6008, or online at www.wiley.com/go/permissions. Credits are on page 528. Readers should be aware that Internet Web sites offered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written...
Words: 193447 - Pages: 774
