Free Essay

Wendys Marketing

In: Business and Management

Submitted By edreynolds16
Words 308
Pages 2
Elijah Reynolds
Principles of Marketing
October 24, 2015

If you were a marketer hired by Wendy’s and you knew there was an opportunity to target another segment of the population, what segment and product line offering would you suggest to executives to incorporate?

If I was a marketer I would suggest to the executives of Wendy’s that they should target young people; higher school students and college students. Wendy’s are already considered a place for older generations and those with higher income because of the quality and atmosphere, but when trying to make a better profit you would need to target all generations. I believe that targeting younger generations would increase profit. Most college campuses have chains of different restaurants, whether it be University brands or top-notch brands. I would suggest executives of Wendy’s to make an effort to place more of their restaurants on the college campuses or nearby. I would mention that it should stay open for 24 hours. Reason why because students depend on these type of establishments for study breaks, hanging out with friends, and even a place to get some food to help with hangovers. Wendy’s environment from what I have seen is one in which you feel comfortable, a bonus is that you get amenities that other places don’t offer like free Wi-Fi. College students will feel comfort and security. Also, I recommend that they offer a Toppings Bar for their signature Frosty’s as well as iced coffee which is the new trend. When you go to Wendy’s desserts are limited considering other restaurants like McDonald’s and Burger King but if Wendy’s offered more I think they would be the leading fast food restaurant in the country considering how well the quality of food is. Having these two new products would distinguish them from the rest of their competitors.

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