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UNIVERSIDAD TECNICA DE ORURO
FACULTAD DE CIENCIAS ECONÓMICAS, FINANCIERAS Y ADMINISTRATIVAS
DEPARTAMENTO DE ADMINISTRACIÓN DE EMPRESAS

TITULO: “DISEÑO DE UN PLAN DE NEGOCIOS PARA LA EXPANSIÓN DE LA IMPORTADORA AUTOPARTES ANIBAL DE LA CIUDAD DE ORURO”
POSTULANTE: Laura Ariana Pérez Medrano
FECHA DE DEFENSA: 03 de julio de 2008
5 DESCRIPTORES: Plan negocios expansión importadora “Autopartes Anibal”
TUTOR: Lic. Cesar Choque Garcia
Nº DE PÁGINAS: 159

INTRODUCCIÓN
La comercialización de repuestos de transporte pesado se ha incrementado en estos últimos años, esto por el crecimiento del parque automotor y por la captación de mayores ingresos entre los propietarios de vehículos pesados.
JUSTIFICACIÓN DEL TEMA
“Autopartes ANIBAL” cuenta con un solo punto de comercialización, el mismo que como consecuencia del crecimiento del radio urbano, esta quedando en un lugar céntrico y poco adecuado para el tránsito masivo de vehículos pesados, lo que constituye una desventaja, ya que los clientes se ven limitados de ingresar hasta la ubicación de “Autopartes ANIBAL” con sus movilidades pesadas, producto de la restricción de la Unidad Departamental de Tránsito.
PLANTEAMIENTO DEL PROBLEMA
¿Cuáles son los elementos a analizar para el diseño de un plan de negocios para la expansión de la importadora “Autopartes Anibal de la ciudad de Oruro?
OBJETIVOS
Objetivo General: Determinar los elementos que se deben analizar para el diseño de un plan de negocios para la expansión de la importadora “Autopartes Anibal”de la cuidad de Oruro”
Objetivos Específicos: • Analizar el producto, el precio, la distribución, la promoción y la competencia. • Analizar la organización en función a la misión, la visión y los objetivos estratégicos, así como los recursos humanos para formular el plan organizacional. • Identificar la ubicación más adecuada para la sucursal de “Autopartes ANIBAL” • Realizar la evaluación financiera para verificar la factibilidad del negocio e identificar las fuentes de financiamiento, para la formulación del plan financiero de la sucursal.
HIPÓTESIS
El plan de marketig, el plan organizacional, el plan de operaciones y el plan financiero, son los elementos que deben analizarse para el diseño de un plan de negocios para la expansión de la importadora “Autopartes Anibal” de la ciudad de Oruro.
METODOLOGÍA
TIPO DE ESTUDIO : Interpretativo
ÁREA DE ESTUDIO : Gerencia.
ENFOQUE METODOLÓGICO : Aplicado
CONCLUSIONES
La ampliación de la actividad empresarial de ”Autopartes ANIBAL” en el mercado local, es factible, ante la demanda creciente de repuestos de movilidades pesados y ante la existencia de talleres mecánicos en la zona sud.
RECOMENDACIONES
Es conveniente que “Autopartes ANIBAL”, inserte en el mercado una sucursal en la zona sud de la ciudad de Oruro, por las ventajas que ofrece el sector en cuanto la existencia de talleres de reparación, ofertando una gama variada de repuestos a precios accesibles, respaldando sus actividades con las estrategias promociónales detalladas en el plan de marketing.

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