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Wenrui Li

In: Business and Management

Submitted By wl159309
Words 1134
Pages 5
SWOT Analysis report for the Product of Jackie O’s This SWOT report is going to analyze the product point of Jackie O’s company, which is a bar and restaurant in Athens, Ohio. Jackie O’s is a specific and very local company in Athens, Ohio. In addition, Jackie O’s has two different locations in Athens: the Brewery and the Brewpub. The Brewery is manufacturing Jackie O’s own beer, and the Brewpub is selling beers that came from the Brewery. In addition, its objective is clear and simple: the hope is that everyone drinks beer from Jackie O’s company in Athens, Ohio. As a result, after our group did a simple survey, there are four parts that our team tried to analyze Jackie O’s company on strengths, weaknesses, opportunities and threats, because those can help our group get useful and helpful plan of how to make a recommendation for the Jackie O’s owner. Strengths In the aspects of products, the most important preponderance of Jackie O’s is its special products: beers. It is extraordinary, because Jackie O’s company has its own beer factory, the Brewery. The Brewery offers more than 34 types of beers, which comes from the Brewery of Jackie O’s. According to Brumfield (2012), Jackie O’s imported the new facility in the Brewery, that leads Jackie O’s to become a producing and marketing by oneself company in Athens, Ohio. Moreover, the brand of beer is very multitudinous, so there has three parts of beers: core beers, seasonal beers and imperial beers, which they offer for customers in different periods. On more things, the raw materials of production of beers come from Athens’ own farm, so Jackie O’s has missing article own farm, which is just next to the Brewery. As a result, all products which they offer customers are pollution-free green food and agriculture products. According to Armon (2014) Jackie O’s was in acute shortages of market supplies situation, even...

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