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Westjet

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2.1 COMPETITION
Competitors: the major competitors are DIGI and Maxis respectively according to their level of threat.
2..1 OBJECTIVES AND STRATEGY OF DIGI
The main objectives of Digi are to become the main market leader in Malaysian market. This they have done by implementing many marketing strategies to persuade customers. This strategy includes the Digi family and friends, 18 cent per any local call, reward on reload according to the amount reloaded within a month and mass advertisement.
2..2 STRENGTHS OF DIGI
The main strength of Digi is the market size they occupy through their extensive marketing strategy and promotions. This has made them one of the market leaders and their service are largely demanded across the Malaysian market.
2..3 WEAKNESS OF DIGI
Their main weakness is limited coverage across Malaysia and the world. For example, sometimes when you send message to African continent with Digi, the message will not be delivered to the recipient.
2.4 SIZE AND TREND OF DIGI IN THE MARKET SHARES
Digi currently holds the second largest trend in the Malaysian market shares.
2.5 OBJECTIVES AND STRATEGY OF MAXIS
Maxis are one of the new entries into the telecommunication service providers market, and their main objective is to get as much customers as they could. This they have down through mass advertisement, sponsoring sports programmes, rewards to their customers and organizing shows for students and the public at large.
2.6 STRENGTH OF MAXIS
Their sponsorships for sporting programming is drawing many customers attention since Malaysia is a country vast in sporting activities
2.7 WEAKNESS OF MAXIS
Their services are inconsistent, due to poor and limited coverage as well as products features.

2.2 SWOT ANALYSIS
2.2.1 STRENGTH business for twenty years, celcom was founded as a telecommunications service provider and has evolved into high...

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