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Westwood

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Submitted By opceng
Words 509
Pages 3
Question
What advice would you give Cassidy about how communications to employees are structured as Westwood?
Response
Cassidy has been given a difficult situation that must be dealt with. This issue not included a major announcement about voluntary severance and early retirement, but the fact that the CEO Linda Bosworth would not be present when the announcement of this new program would be made. Communication is the center of both of these issues. While Westwood Publishing obviously has forms of communication; memo’s and an intranet site; updated forms of communication would be helpful in both these cases. Stated in the case is that the intranet site is not updated on a regular basis, therefore town hall meetings and memos are used to deliver messages to the employees. The first issue is the fact that this program would force some employees into early retirement, a change that would not be received well by the employees and the fact that the CEO Linda Bosworth would not be present when the announcement would be made. It is said that large companies are already perceived as being faceless and unfeeling, and this is compounded when there is no upward communication from employees to management. (Argenti, 2009) Part one of the advice given would be to improve upon updating the company’s intranet site, as well as investing in new ways of communication. The advice given to Cassidy would be to ask CEO Linda Bosworth to reconsider being present in some form during the announcement of the voluntary severance and early retirement plan. Cassidy could suggest that Bosworth be present by venue of a web conference, in which she could be seen by the employees as well as being able to view the employees. In an article written by Char Booth, concerning VoIP, it is stated that “ Digital communication has advanced to the degree that (some) participation in (a few) professional organizations is no longer (totally) limited by physical distance.” (Booth, 2010) This means Westwood Publishing would do well to invest in the VoIP or possibly another form of video conferencing. According to an article in Mechanical Engineering manager should consider using today’s web conferencing tools, which are useful for team meetings when you have members of the team that don’t work in a traditional office, but may work from a home office. (Thilmany, 2008) Most employees, while not completely satisfied could be placated by the fact that the CEO cared enough to “show her face” so to speak during such a monumental announcement.
Biblical Integration
In life one is often taught to look after ones own self interest, to put oneself first. By using newer communication tools in which Bosworth could be virtually present would show concern and would also adhere to the scripture found in Philippians 2:4, which says, “ Let each of you look out not only for his interests, but also for the interest of others”. Being present would be a sure sign that Bosworth is concerned about how the voluntary severance and early retirement announcement would affect the employees.

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