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Wgu Capstone

In: Business and Management

Submitted By carsnrockmusic
Words 967
Pages 4
A. Executive Summary 3

A1. Business Identification: 3 A2. Mission, Goals and Objectives: 3 A3. Keys to Success: 3

B. Company Summary 3

B1. Industry History: 3 B2. Legal Form of Ownership: 3 B3. Location and Facilities: 3 B4: Management Structure: 3 B5. Products and Service: 3

C. Market Analysis 3

C1: Target Market 3 C2: Industry Analysis 3 C3: Competitive Analysis 3

D. Market Strategy 3

D1: 4Ps. 3 D2: Price List- 3 D3: Selling Strategy- 3 D4: Sales Forecast- 3

E. Implementation Strategy 3

E1. Overall Strategy- 3 E2. Implementation- 3 E3. Control Plan- 3

F. Financial Statements and Projections 3

F1. Revenue and Cost Estimate- 3 F2. Forecasted Profit and Loss Statement 3 F3. Forecasted Balance Sheet- 3 G1. Financial Projections 3 G1a- Breakeven Point- 3 G1b-Financial Position: 3 G1c-Capital/Investment Needs: 3

References 3

Executive Summary

(1-2 pages) - A brief synopsis highlighting the key facts, issues, and conclusions A1. Business Identification: Include the business name and location, a brief summary of the business concepts and the purpose of the business plan. A2. Mission, Goals and Objectives: Explain the goals and objectives you have outlined for your company. A3. Keys to Success: Include what you think will be your 3 main keys to success in the new operation.

Company Summary

(4-6 pages) Describe the history of the origins of your business. B1. Industry History: Describe the industry in which the business will operate. B2. Legal Form of Ownership: Describe the ownership and legal establishment of the company, (i.e. specifying…...

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