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Wgu E Business Task 1

In: Business and Management

Submitted By pbroadbent1088
Words 4073
Pages 17
MBA – Management and Strategy
E-Business QRT2 Task 1
February 13, 2014
1. Viability of Product or Service: Horsepower Towing is a sole proprietorship business established by Tyler Loveridge in the early 2000’s in Lehi, Utah. Horsepower offers a variety of services including towing, law enforcement, truck maintenance, and trucking. Horsepower started out as a single truck towing service and has steadily grown into various services to the company it is today. Horsepower began expanding its towing capabilities shortly following inception to include contracting out towing for law enforcement. This included, but was not limited to DUIs, accidents, and suspended licenses. In 2010, Horsepower continued its growth and set up a division for long-haul trucking. Because of its now diverse product and service offering, Horsepower can greatly benefit from developing a website and gaining a much stronger online presence. Currently, Horsepower Towing does not have an official website. Most of the contact information can be found online by a general Google search, but no website with offerings, testimonials, or other valuable information exists. Horsepower will see a significant increase in interest throughout the area because not only are they in an industry where technology does not have a strong presence, but also the general population is using technology more and more to find business. Also by going online, Horsepower can become a more recognized brand and have much more potential for growth. Although there is a significant upside to creating a website and offering services or product online, Horsepower will also have some challenges. Challenges include: · Keeping content fresh and current · Secure payments · Timely and outstanding customer service
Each challenge that many companies face with having an online presence requires more…...

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