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Wgu Qrt Task 1

In: Business and Management

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WGU QRT Task 1
Western Governors University

MBA- Health Care Management
E-Business QRT2 Task 1

March 31, 2014
The importance of establishing a presence on the internet for your business can not be over emphasized. Not only is it crucial these days to establish your online presence, but establishing and maintaining your online figure is key to growth, visibility, and survival of your business. In the course QRT2 – eBusiness the student must demonstrate ten (10) competencies that will demonstrate the importance of establishing an ebusiness. These core competencies include exploring Market Opportunities, Integrated Marketing Communications, Customer satisfaction, customer relationship management, product and service planning, introducing new products and services, entrepreneurship, environmental scanning and competitive analysis, global operations, international strategy, and E-business. Keeping these core competencies in the overall global strategy of your business and more importantly your online presence is imperative for economic growth, staying ahead of the competition, and establishing both a domestic as well as global audience.
Task 1
327.1 creating and Managing Customer Relationships
A1. Viability of Product or Service
The Beach Front Inn in Brookings Oregon is a Hotel that provides a mixture of scenic beauty and convenient access to the sands of the Pacific Ocean. The Best Western Beach Front Inn literally sits feet away from the dark blue waters enticing spectators as well as hotel guests alike. The Beach Front Inn offers much more than just jaw dropping scenic views. The Hotel also offers a Restaurant, gift shop, and other amenities that include continental breakfasts as well as a pool and hot tub for weary travelers.
One of the main sources of revenue for the Beach Front Inn is I-5 traffic coming from both directions of the Freeway.…...

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