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What Are the Ethical Issues (Internal and External) Facing Organisations Within the Advertising Sector and How Are They Being Addressed?

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Submitted By karenjapa23
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What are the ethical issues (internal and external) facing organisations within the advertising sector and how are they being addressed?

Advertising is essential across all sectors of business. It is key to making a business successful because it connects the business with potential customers. It is an increasingly powerful tool however it can be very easily misused. This report will discuss the ethical issues affecting advertising within the private sector and the ways these issues are being resolved. These issues are false advertising, social reasonability and advertising to children.
The power of advertising is so great that it can also leave consumers vulnerable. It is said “In one 45-minute journey, the average London commuter is exposed to more than 130 adverts” and in a day “we're likely to see 3,500 marketing messages.” (Owen Gibson, 2005)
False Advertising within the Private Sector
Within the Private sector there is constant competition between originations, so they must therefore do everything within their power to stay ahead of their rivals. In order to do this they must make consumers believe that their products are better than whatever else is on the market place even if it is similar to their own products. For example the soft drinks coke manufactured by Coca-Cola and Pepsi by PepsiCo can be considered to have the same taste but they are marketed differently and set apart by the brands that make them. “Both companies are continuously trying to develop a perceived product differentiation with their consumers, Coca-Cola has created a family-friendly image by utilizing the polar bear and Santa as its identifier in their advertising campaigns. Pepsi, on the other hand, positioned itself as the choice of a new generation by showing people doing different things such as dirt biking and snowboarding, as well as through the use of celebrity

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