...When choosing food, we are always considering factors that will ultimately influence our selection, whether it be how good the item will taste or will it look as good as it does on the packaging. We consider things like these during our purchases whether we’re aware of it or not which is why it’s more important now more than ever that when making food choices, we should consider factors not only consciously but also cautiously. There’re many factors that need to be considered that ideally guides us with making the right decision but these factors can be narrowed down to three. The three main factors that we should consider are those that regard, our health, the financial aspects of food and religious guidelines. We as individuals tend to prioritise one factor over the other. This results in some factors being seen as less relevant and neglected, and we will see just why it’s so important to consider these factors equally as in spite of the importance of these factors, we aren’t always diligent in tending to all of them with equal consideration. The first factor to be considered is our health. Naturally, we eat food to nourish ourselves and sustain our survival . It’s important to consider health and nutritional factors of the food items we choose to consume as it...
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...Food choices are influenced by many factors, age, gender, friends, family, cultural background and where we live. But the main purpose of food is to nourish the body. There are a lot of factors to consider when making our food choices. The three most important factors are: * How the food is grown * Where the food is grown * Income The way food is grown influences how we make our food choices. Advertisement is commonly used to inform customers of how food is grown (NCBI 199) Advertising agents spend billions of dollars on advertising and packaging in order to capture the interest of the consumer. They use the power of persuasion to make whatever it is they are advertising very appealing, even if it means lying to customers. The advertising agents may advertise that the food had no preservatives or chemicals but in fact they do. As customers we believe what is said in the media and on the packaging because we expect the truth to be told. Some foods may be labelled locally grown, yet in actual fact the food has been imported from overseas or a different state. It’s important to consider how food is grown when making food choices. Most food nowadays is filled with a variety of chemicals to make the particular food grow at a rapid rate. An example would be chicken. Chickens are pumped with growth hormones for rapid growth so that the amount of chickens produced can meet the demands of consumers. However the media persists that the rapid growth of chicken is normal and...
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...anchored. Part Two, Statement of the Problem and the Hypothesis, states the major problem and specific questions to be answered as well as the hypothesis to be tested. Part Three, Significance of the study, discuss the benefits that may be derived from the results of the investigation. Part Four, Definition of Terms, presents the operation and conceptual meanings of the important terms used in the study. Part Five, Delimitation of the Study, specifies the scope and coverage of the study. Background and Theoretical Framework of the Study “After college, what’s next?” It is the foremost question faced by college students especially the 4th year graduating students. The students are still confused on where, when and what job to apply after graduation. The great part of an individual’s life is spent in his career or vocation and usually satisfaction is made through his occupation or career. His ability to make something work or valuable contribution to his society by success or achievements. Education is a continuous process. It begins at the cradle and ends at the grave. Therefore, careful and wise choice of career is a necessity to our students today, because a wrong choice of a career sometimes results in misplacement, unemployment, and dissatisfaction. Work produces satisfaction. It should be congenital to the...
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...a profound impact on the future of every child and get a better understanding of how children perceive healthy eating. Researchers have proved and would like to emphasize that obesity has tripled in Canadian children in recent decades. For this reason, researchers have identified that healthy behaviors have numerous benefits. By making healthy food choices and explaining the nutritional value of various foods to children will improve the lifestyle of every child and make children’s health better. After a large quantity of interviews that were used to collect data on what food children prefer to eat and why it was discovered that they have bad eating habits and lifestyle. Researchers have found that only 75% of children understood healthy eating by identifying what is healthy food and what is junk food. Almost all children have mentioned eating fruits and vegetables. Findings suggested that children had previously heard or thought about these topics. As a result, these findings were used to improve unhealthy lifestyles and to give many useful instructions about healthy food choices to parents. Researchers suggest expanding children’s knowledge about food and dietary behaviors, and also develop a better understanding about children’s healthy lifestyles. (Protudjer, L. 2010). To have healthy children is...
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...you will success: 1. Food & beverages Business. 2. Medicinal Business. 3. Educational Business. 4. Real Estate Business. 5. Sexual Business. I decided to invest in Food & beverages Business by Open a Restaurant!! Opening a new restaurant can be a risky business venture, but with the right planning, financing and plenty of hard work it's definitely doable. Owning a successful restaurant could be one of the most exciting and rewarding experiences of my life. The restaurant industry is huge: it turns over an annual $630 billion in America alone. Yet setting up a restaurant is one of the riskiest ventures. Around 60% of American eateries close or change ownership within the first three years How to open a restaurant? And on which factors the successes of the restaurant will depend on? A successful restaurant involves more than just good food. Getting ready to open a new restaurant can be overwhelming. There are some many different areas to consider, from financing to cooking. I met some of the stakeholders to discuss the issue (Like: Ahmed El Wasseif – CEO of Coral Sea resort), I contacted with some experts (Like: Lorri Mealey / Restauranting Expert- About Money Magazine) and nearly all of them agreed on that the hereunder factors can effect on the restaurants success: 1. Determine a food concept: A food concept is the first thing to consider when planning on opening a restaurant. a. Are we aiming for a family-style...
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...1 Introduction: What Is Economics? Chapter Summary Economics is about making choices when options are limited. Options in an economy are limited because the factors of production are limited. We can use economic analysis to understand the consequences of our choices as individuals, organizations, and society as a whole. Here are the main points of the chapter: • Most of modern economics is based on positive analysis, which answers the question “What is?” or “What will be?” Economists contribute to policy debates by conducting positive analyses about the consequences of alternative actions. • Normative analysis answers the question “What ought to be?” • The choices made by individuals, firms, and governments answer three questions: What products do we produce? How do we produce the products? Who consumes the products? • To think like economists, we (a) use assumptions to simplify, (b) use the notion of ceteris paribus to focus on the relationship between two variables, (c) think in marginal terms, and (d) assume that rational people respond to incentives. • We use macroeconomics to understand why economies grow, to understand economic fluctuations, and to make informed business decisions. • We use microeconomics to understand how markets work, to make personal and managerial decisions, and to evaluate the merits of public policies. Learning Objectives 1. 2. 3. 4. 5. List the three key economic questions. Discuss the insights from economics for a real-world problem such as...
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...Introduction A. In general, the food related products will include: Beef, Chicken, Turkey, Potatoes, Fish, Processed Foods, Stoves, Vegetables, various machinery, and cash registers, order monitors, ovens, wireless systems for ordering services. Products will be explained in more detail further on. B. What will the product or service be called? The named Baked Hut shows our customers the kind of products we export because, usually fast food eaters are accustomed to oiled foods, so as an alternative for oil, most products will indeed be baked to lessen the amount of calories. It will also affect how we advertise it because it is a short, catchy, and non-difficult name that no one will have problems pronouncing or reading. Baked Hut will export food related products that will differ from a typical fast food restaurant in various ways. In current typical North American fast food markets, restaurants such as McDonald’s, Burger King, and KFC provide customers with food containing high amounts of calories, saturated and trans fats, sodium salt and processed sweeteners that increase your risk for chronic diseases. Baked Hut will alter this issue by providing the same idea of fast food, but instead encountering the health risks associated with regular fast food and providing customers with healthier food. The idea is for customers to gain the same pleasure of eating “fast food”, but without being conscious of how it is affecting their health. Generally, we’re looking at North American...
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...important pizza shop in UK and in the world serving one of the best quality pizzas while establishing and maintaining the health standards by using freshly made dough and other products. The plan was to make Domino’s Pizza a well-known brand and to be the first choice for pizza lovers. Domino’s Pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person ...). An exciting menu of 14 different pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017. Objectives: Domino’s Pizza plc. Recognises that its day to day operations impact...
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...reading References LEARNING OBJECTIVES After reading this chapter you should be able to: Explain how the study of consumer behaviour has evolved. Show how consumer behaviour relates to marketing decision-making. Explain why relationships are harder to establish in business-to-consumer situations than in business-to-business situations. Describe the scope and nature of psychology and sociology. Describe the scope and nature of anthropology. Describe the relationship of economics with the study of consumer behaviour. Explain the role of exchange in improving people’s welfare. Explain how the terms ‘luxury’ and ‘necessity’ relate to consumer behaviour. Introduction Customer Someone who makes the decision to buy a product 01-Blythe-Ch-01-Part-1.indd 3 Every day we buy things. We exchange our money for goods and services, for our own use and for the use of our families: we choose things we think will meet our needs on a day-to-day basis, and we occasionally make buying decisions which will affect our lives for years to come. At the same time, we make decisions about disposing of worn-out or used-up possessions. All these decisions and exchanges have implications for ourselves, our families, our friends, the environment, the businesses we buy from, the employees of those businesses, and so on. The key concept of marketing is customer centrality: we cannot ignore customer decision-making....
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...subject when compared to more traditional topics like economics and organisational behaviour. This means that there is a lot that we still don't understand. *It's a complex subject that involves many different aspects of organisations, all of which may be important. This makes it difficult to record and analyse. *And it's a subject that lacks a widely agreed body of accepted knowledge. Different strategists have different opinions on what is important and how strategy should be developed. All these factors make it quite tough. Certainly, some strategists argue that there is a place for strategic analytical frameworks like Professor Michael Porter's Five Forces. But the same strategists also point out the most successful strategies need to be more experimental and creative. For example, they argue that the successful strategy of Dell Personal Computers - selling directly to customers, cutting out the distributor - owed much more to innovation than to traditional strategic analysis. In more general terms and arguably to oversimplify strategy theory, strategic processes need to be both prescriptive and emergent. We'll explore the models of these two approaches to corporate strategy later in this exercise. The case we're going to look at is an important strategic battle between two of the world's largest food companies. On one side, we have the Swiss company Nestle, which was exploring how to enter the market for prepared breakfast cereals in recent years. On the other side, we have...
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...EXECUTIVE SUMMARY Clairol’s Touch of Yogurt Shampoo is our product which is launched by P&G. Our product is extracted vitamin and lactic acid from yogurt perfectly combined with shampoo to provide a neutral care to your dull and dry hair. In 1979, P&G first launched Clairol’s Touch of Yogurt Shampoo, however it didn’t gain enough market share and fail to survive in the market. Today, we want to re-launched a brand new repackaging yogurt shampoo with new advertisements, new positioning and new target market. We believe that yogurt shampoo is a really good personal care product which fits perfectly into the “back to natural and organic lifestyle” trend in today’s society. In order to understand who will be our target consumer and how people’s view about ‘back to nature’ lifestyle, we conducted interviews and survey. From the result, we understand that most people do love the back to nature lifestyle as we assumed before and it also confirms our original idea about our new positioning. After a redesign of packaging with a transparent bottle and metal pump, we want to target our yogurt shampoo to a premium shampoo product in the niche market, aiming customers who are seeking high quality lifestyle, pursuing a natural, organic and healthy lifestyle. Our target consumer would be female who are coming from a middle to high level of household income. In specific, we want to cooperate with resorts and spas in order to focus on our target group, people who love high quality and back...
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...Sainsbury in 1869 as a small dairy shop in Drury Lane, London. Subsequently as a consequence of their hard work more new stores were opened in other market streets in Stepney, Islington & Kentish Town. Since those early days it has evolved in leaps and bounds to be on the level which it is in the present. Having seen two world wars, severe economic collapses, competition and etc… it is amazing the route they have come across and to be able to do so they should have had some significant aspects and in this assignment we will evaluate on them. Initially the founding principle of the company was to be the first choice of the customers for food shopping by offering, • High quality products • Value for money • Good customer service. Building the company and achieving success their goal is to deliver an ever improving quality shopping experience for our customers with great product at fair prices. We aim to exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier everyday. Not only the above goal but they also have a set of values; which they have created to meet the challenge. Such as, • Getting better everyday • Great service drives sales • Individual responsibility team delivery • Keep it simple • Respect for the individual • Treat every...
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...Marketing plan A/Executive summary In the context of economy, people are busier. Some people don’t have enough time to prepare meals at home; fast food may be one of the best choices instead of going expensive restaurant. Therefore, the company is going to open a fast food restaurant in Hanoi. The company buys a fast-food franchise of McDonald. McDonald’s corporation is the world’s largest chain of fast food restaurants; the company sells hamburgers, French fries, chicken, etc. There are many fast food restaurants of McDonald in the world, they operated as franchisee. McDonald serves in 118 countries with 34,000 restaurants (Getting to know us). In 2012, McDonald had annual revenues of $27.5 billion and profits of $5.5 billion (wikipedia). In the new market, the target of the company is children and young people. Our company will follow the goal of McDonald is “better, not just bigger”, the company want to serve customers in the best things. Besides goals of the company are serve the good foods in a friendly and fun environment, get high revenue as much as possible and achieve high market share in Vietnam. To get the goals, I am going to draw a marketing plan. In this plan, I am going to describe five main elements to consider and find the best way for the company to succeed in the new market. First, there are some situation analyses about company, environment, SWOT, competitors. Second, I am going to analysis marketing strategies. The next important element is budget....
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...MMGP: Research Paper Final Business 520 Introduction In determining what makes a business successful one must consider all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s Associates, Inc. Subway’s headquarters is located in Milford, Connecticut. The franchise has five regional offices to oversee its international operations. The regional offices for Europe are located in Amsterdam, regional offices for Australia and New Zealand are located in Brisbane, regional offices for Asia are located in Beirut and Singapore, and regional offices for Latin America are located in Miami, Florida...
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...Lindamood Alex Reynolds “It was love at first squeeZ” Secondary Research: INDUSTRY When exploring current trends in the food industry, some observations become clear: the population wants food that is natural and free of artificial ingredients, not only for their children but also themselves, and most importantly they want it while they are on the go. Researchers at the SIAL conference in 2009 concluded that manufacturers are constantly finding innovative ways to include natural, healthy ingredients in their products, with “all-natural” foods becoming a major consumer demand. But is this costly, natural approach impacting consumer-purchasing habits? NERAC Research Firm states that even with economic struggles, “consumers still want a convenient, quick, fresh, healthy, tasty and sophisticated food experience” (Nerac). Interestingly enough, consumers will spend the buck for a healthier eating experience, allowing manufacturers to gain more capital in exchange for fewer ingredients used. In addition, it is apparent that manufacturers are taking advantage of the consumer habit of eating away from home. According to retail-merchandiser.com, consumers are more interested in snacking to get their daily nutrition, and eating fewer full meals. To achieve this on-the-go lifestyle, parents are turning to convenient food pouches. Neil Grimmer, a pioneer of food pouches for toddlers, calls it “mobile food technology for the modern family” (Richtel). This ‘modern family,’ as Grimmer calls...
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