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What Does a Marketer Do

In: Religion Topics

Submitted By rwilliams1411
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According to the Business Dictionary online a marketer is defined as “a person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company.” Being a marketer isn’t just about advertising goods. There is a lot more depth than just that, in order to be good at selling a product you must know the four P’s that relate to marketing. They are Product, Promotion, Place and Price.
Marketer’s main job is to sell a product. Marketers must understand what customers actually wants out of there product. This helps them with promoting the product, thus allowing the business to sell it onto the customer. Knowing the product inside and out is a good attribute of a marketer. In order for a product to retain its competitiveness in the market, continuous product development is required innovation as well as differentiation in marketing strategies, allowing marketers to differentiate a product from its competitors.
In order to sell a product marketers must understand who you are selling to. Marketers must identify different segments in the market in order to promote their product to specific target markets. This helps them to develop a strong marketing campaign that has a positive effect on the company’s sales. The marketing textbook ‘marketing, theory, evidence, practice has a good example of why identifying a target market is necessary. “Myer shoppers are not very different people from general department store shoppers.” (Sharp 2013, p. 221) Therefor the marketing team at Myer must create an advertising campaign that encourages people to shop with them rather than somewhere else.
Place outlines where customers look for your product. Marketers must identify these areas and take advantage of them in order to maximise profits. These are called distribution channels.

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