...particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think global and act local? Does it also think local and act global? The plan to Win initiative is built around five factors that drive McDonald’s business: people, products, place, price, and promotion. As a student of marketing, what can you say about these factors? Product | One burger, but so many variations. McDonalds, in order to answer to its clients’ needs all around the globe, worked on customized meals for each of its regions. Depending on religious beliefs, habits, taste, and other stuffs... customers are expecting different offers. | Place | In the U.S., 50% of the outlets are situated within the distance of 3 minutes. Maybe easier to find a McDonald’s restaurant than a drugstore. They place their brand everywhere, and well located in order to reach as much as people as possible (near college, train station...) | Price | Depending on the purchasing power, meal prices fixed. McDonald offers a price list: as in India, a complete meal is about $2, in France $10. This pricing strategy, locally adapted allows the brand to be the fast-food chain world leader. | Promotion | Advertising, through different channels, makes an impact. They have a global communication strategy, but values shared are the same. “I’m lovin’ it” is world-renowned. “No matter what product they sell, they are still recognized as the same brand, and that’s why people lovin’it.” (McDonalds Global Strategy...
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...McDonalds is a huge chain for fast food. I chose an ad that shows a picture of a McDonalds fry holder but instead of being filled with fries it is filled with pencils. Below the image it states in big font “Learning Experience.” Also below that the ad mentions that it is important to grow and learn, it says that working at McDonalds can help you to achieve that, which makes this ad portray pathos very well. The ad makes you want to grow, learn, and succeed. This ad also represents ethos because McDonalds is such a big food chain that they already have a good reputation. This ad is very unique because instead of representing the product of the company they are encouraging people to “discover their golden opportunity”. The author of this ad...
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... 6.2 time frame, 7.0 conclusion 1.0 Executive summary: McDonalds is an internationally recognized organization as a leading global foodservice retailer. With 34,000 restaurants worldwide, 1.8 million employees, serving approximately 69 million people in 119 countries each day. Although it is a leading foodservice retailer there are some areas that should be address, that if fulfilled can greatly increase business for the company. The main issue with all fast food services is the way they are viewed in the public eye as they are so heavily monitored by the media. Many individuals and families are reluctant to purchase fast food in general due to the reputation of poor quality nutrition and lack of healthier options; this is an issue McDonalds will have to conquer through marketing, advertising and public relations. Advertising will also be vital to gain the awareness through the main channels of communication. McDonalds already has extensive advertisement via television and billboards. Brand awareness would greatly increase if there was more advertisement via online, via popular websites such as Facebook and Twitter which are constantly used. McDonalds already has a Public Relations team that is concerned with the way they are perceived, it is vital for their roll to maintain long term benefits and gains and make sure the image of the company is maintained and if not improved. In terms of marketing, McDonalds needs to put more emphasis on their campaign and strategy...
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...McDonald’s Evaluation Gregory Callahan Devry University Professor Preissle September 8, 2013 The fast food empire has operated throughout the past several decades using numerous facets of the human relations skills to achieve their immense success. There are many notable aspects of the company that human relations have played an integral role in shaping. McDonald’s has been particularly keen in using human relations skills within their organizational structure, including in the areas of career stages in career management, ethics, motivating performance, leadership, organizational change and culture, as well as valuing global diversity. These have all proved to be vital in paving the path for McDonald’s to achieve its goals, and human relations has been a major factor in doing so. Career management deals with taken responsibility for managing one’s career. Career management is compromised for career planning, career development, getting a job, career stages, and getting raises and promotions. Career planning is the process of setting career objectives and determining how to accomplish them. Career development is the process of gaining skill, experience, and education to achieve career objectives. Career stages refer to the different needs of people as they grow older during the span of their career. Human Relations in Organization by Robert N. Lussier breaks career stages down into different age groups: the 20, 30s,...
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...INDIVIDUAL ASSIGNMENT Name: Tran Dieu Linh BA60111 Class: BA0662 I. Background 1. History 2. Mission and vision 3. Business objectives II. S.W.O.T analysis III. Ads/disadvantages of Mc. Donald franchise IV. Investment decision V. Reference list I. Background: 1. History: The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered is located in the United States. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. However, in 1948, they reorganized their restaurant stand using production line principles. Then Ray Kroc who is businessperson joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. 2. Mission and Vision: Mission: McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. Vision: McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant...
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...machine in the way that it represents a specialization within their products. Specialization meaning that every part of the machine has a certain functions that create a final product, such as there salads all the way to their burgers they each have a certain function that needs to be done before the product is ready to be served to the customer. Another one is that McDonald’s signifies is predictability through their logos and their consistency. In a way, where when someone hears or sees a McDonalds, they visually recollect the golden arches that mean a McDonalds in near them. One last thing, on how McDonalds resemble a machine is that it embodies is standardization which is also known as replicability. Which for starters means that a machine can be easily replaced if it doesn’t work anymore by another machine. In which, McDonalds does by having from the start to be standard and be replaced by the uniforms, have them say personal greetings, consistent tasks, wages offered, breaks given, and the countless rules that they have to follow. Just like machines, when they break down they are replaces so are employees if they don’t want to abide by all the standardized rules that McDonalds has set for all their employees. The scientific management of Frederick Taylor’s, emphasizes scientifically determined jobs and management practices as the way to improve efficiency and labor productivity. In this method, you break down into four different principles in how McDonalds runs things. First principle...
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...INTRODUCTION The reason how McDonalds Restaurant became a well-established brand around the world began with the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast food brand that could be found around the world with the possibility of finding one just at a corner near you. The brand is well known around the world yet they may only know the name and that it is a fast food restaurant. Yet different countries or cities may have discrepancies in menu engineering where the company accommodates to the food preferences of the people or the culture of the regions. As many may know, operating a hospitality establishment requires much effort to maintain and operate while the failure rate of restaurants are statistically calculated to be quite high. As discussed by the “RestaurantOwners” website, “Within a 90 percent confidence interval, CRG found that the first year failure rate for startups averaged 23 percent over four years in that market. Based on the study, you could say that there is a one in four chance a new startup will fail.” Nonetheless all company may have there ups and downs while the McDonalds Restaurants brand reign in the fast food market for...
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...fast food than higher education makes me feel disgruntled because higher education can lead to a degree and more money which can lead to us eating healthier food options since healthier food seems to cost more. A couple more examples Schlosser uses is that we spend more money on fast food than cars, computers, and movies. Another thing Schlosser points out how much effort fast food restaurants put into advertising to kids specifically. Schlosser goes into depth about how McDonalds does their advertising by pointing out how they give a toy with every kid’s meal and how that was a huge hit. At one point, McDonalds was the leading toy maker in the United States. All the fast food restaurants have similar approaches. They have big colorful signs that make their restaurant look appealing. Some even have playgrounds so that the kids can have a meal and play. They also have popular figures that represent their company. For McDonalds, it is obviously Ronald McDonald. Anyone could ask almost any kid who Ronald McDonald is and they will definitely know who he is. The fact that fast food targets kids at such a young age is impactful and makes me feel spiteful because they are succeeding at their advertising which will lead to unhealthy eating habits in the...
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...Explain how JIT works in services. After all, how does “small lot size” and “reduce setup cost” make sense in services? Supply examples to support your work Just in Time (JIT) is an operational philosophy initiated at Toyota Company in Japan. For many years, JIT system was of great interest and was applied mainly in manufacturing companies. Most recently, JIT began to migrate to non-manufacturing environments. Some of these non-manufacturing environments are the business services; examples: health care, mail-order, hospitality sector, consulting, education, legal services, utilities, real estate, and many others. The implementation of Just in Time System in the service sector is similar to that in the manufacturing sector. The goal of this document is to explain some important aspects of Just in Time in services; these aspects are suppliers, layout, inventory and scheduling. Suppliers. The main goal of both service companies and suppliers is to satisfy customers. Business services that have adopted the Just in Time system depend on the quality of the suppliers to satisfy customers through quality of service. Key points to obtain quality in supplies and reduced waste depend on having just a few suppliers based on a strong relationship, on how close suppliers are located, and on the quality of delivering on time. Quality and on time supplies make it possible to offer better quality of services at lower cost and higher customer satisfaction. Layout. Just in Time layouts diminish...
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...BUS 2043 BUSINESS MANAGEMENT TABLE OF CONTENTS NO. | CONTENTS | PAGES | 1. | 1.0 Introduction of business management | 3 | 2. | 2.0 Background of the company 2.1 Type of company 2.2 Company structure 2.3 Products and services | 4-9 | 3. | 3.1 Organizational Environments and Cultures 3.1.1 General Environment 3.1.1.1 Economy 3.1.1.2 Technological Component 3.1.1.3 Sociocultural Component 3.1.1.4 Political Component3.2 Ethics and Social Responsibility3.3 Organizational Strategy 3.3.1 Five Industry Forces3.4 Designing Adaptive Organizations 3.4.1 Departmentalization | 10-18 | 4. | 4.0 Describe how the organization implements the selected topic in its operations.4.1 Organizational Environments and Cultures 4.1.1 General Environment 4.1.1.1 Economy 4.1.1.2 Technological Component 4.1.1.3 Sociocultural Component 4.1.1.4 Political Component4.2 Ethics and Social Responsibility4.3 Organizational Strategy 4.3.1 Five Industry Forces4.4 Designing Adaptive Organizations 4.4.1 Departmentalization | 19-25 | 5. | 5.0 Conclusion5.1 Summary of the analysis | 26 | 6. | 6.0 List of References | 27-28 | 1.0 Introduction As everyone knows that it is not easy to start up a Business and also manage a Business well because started up a Business need to go through a lot of challenges from different...
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...com). What guides Humanity to function in a society in concert with their fellow man? It’s the ability to set up laws to govern the actions of the members of said society. According to researchers Kubasek, Brennan, & Browne (2011) great minds have always debated the purpose of laws. For instance, Plato expressed that law is a form of social control, and Aristotle posited that law is a rule conduct, an ideal of reason (Kubasek et al., 2011). No matter what ones philosophical views are in regards to legal systems whether good or bad, laws help societies maintain a sense of order, setting and maintaining a sense of normalcy, in efforts to prevent societal entropy. In America the foundation of our legal system is based on the U.S. Constitution created the nation’s founding fathers to ensure every citizen equal access to justice. Liebeck v. McDonalds and Pearson v. Chung are two highly publicize cases of Tort law. “The primary goal of tort law is to compensate the innocent persons who are injured or whose property as result of another conduct (Kubasel et al 2011, p.309). Both of these cases involve people who wanted to turn to the American legal system to obtain justice for civil wrong they felt incurred by a business. This paper will render an in depth analysis these two popular cases, exploring the facts, the issues and arguments pose in each case by asking eight critical questions that seek to evaluate the strength of both cases in comparison to one another. What are the...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Principles of Marketing ------------------------------------------------- BUSS 402 ------------------------------------------------- McDonald’s ------------------------------------------------- By ------------------------------------------------- Natalia Mitsukova ------------------------------------------------- W1333555 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Reflect and Evaluate the Marketing Principles of McDonald’s Important marketing principles For a global company such as McDonald’s operating in 118 countries it is very important for the company to be responsive to...
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...depends upon addressing a number of key issues. These include: what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the consumer; and how it is going to tell its customers about its products and services. Traditionally, these considerations were known as the 4Ps – Product, Price, Place and Promotion. As marketing became a more sophisticated discipline, a fifth ‘P’ was added – People. And recently, two further ‘P’s were added, mainly for service industries – Process and Physical Evidence. These considerations are now known as the 7Ps of marketing and referred to as the marketing mix. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. All the elements of the marketing mix influence each other. They make up the business plan for a company and handled right, can give it great success. But handled wrong and the business could take years to recover. The marketing mix needs a lot of understanding, market research and consultation with several people, from users to trade to manufacturing and several others. Let’s study about the 7 Ps in detail. Product There is no point in developing a product or service that no one wants to buy, yet many businesses decide what to offer first, and then hope to find a market for it afterwards. In contrast, the successful company will find out what customers need or want and then develop the right product –...
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...Managing Responsibility - What does this article tell us about quality and responsibility management and how we can integrate this into organizational processes? In terms of quality, the article tells us that, "companies cannot compete successfully without paying close attention to the quality of their products and services." With regards to responsibility management, it is said that, "Corporate responsibility is defined as the ways in which a company's operating practices (policies, processes, and procedures) affect its stakeholders, and the natural environment. Demands for enhanced corporate responsibility come from corporate critics, social investors, activists, and, increasingly customers who claim to assess corporate responsibility when making purchasing decisions. These demands go beyond product/service quality to focus on areas such as labor standards, environmental sustainability, financial and accounting reporting, procurement, supplier relations, environmental practices, and supply chain management." Quality and responsibility management can be integrated into organizational processes. by considering quality and responsibility before all else. For example, according to MIT, "activities like making a decision or approving an application are parts of many organizational processes." > http://ccs.mit.edu/21c/mgtsci/index.htm Therefore, before 'any' rules of order or decisions, organizations must first base or filter all actions through the lens of quality assurance...
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...summary : “information is power and it is for sale now “ Nowadays with the global economy and enterprises shift and emergence of the digital organizations makes a necessity in business today especially in the decision making process, it is important many reasons such as operational excellence ,the customer intimacy new products and business models : information system is very useful to enhance the way the company produces , delivers and sells to create wealth. Improved decision making , the competitive advantage or even the concern of survival. We will see below how does IT help McDonalds to minimise the threats based on the porter 5 forces and how does it enhance their value chain 2-Introduction: McDonald’s corporation is global company of fast food restaurants spread in 119 countries and serving around 68 million of customers every day via 32000 places . founded in 1940 by Richards and Maurice McDonald in San Bernardino in California , they started with the famous American style of ‘car hops ‘, 8years later under the pressure of a full menu and the increasing customers they decided to follow the idea of a limited menu “ only ham and cheeseburgers fries and drinks “because it was cheaper and could be cooked quickly , which led to an increase of customers...
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