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What Is Chipotle: Beneficial Or Harmful?

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In each media that we’ve discussed thus far (Radio, TV, Internet) I’d argue that that a combination of airtime, audience, and product are being sold. TV stations can and will sell airtime, and that airtime can in turn be filled with commercials and advertisements which sell a product. Also, some companies have even produced radio shows or TV shows to help sell their product such as Kraft Television Theater, a drama anthology series on NBC which ran from 1947-1958. More recently the popular restaurant Chipotle produces a mini web series called “Farmed and Dangerous” which satires big food corporations and their sometimes unethical and questionable practices, additionally, Chipotle also hosts a musical festival. These two unique and relative marketing tactics not only sell a company’s product, but their beliefs and in some ways, a …show more content…
Their stores are designed to look like laid-back beach house, and their commercial s all feature young adults hanging out, going on road trips or doing other carefree summer related activities that might catch the attention of their target demographic. A high end furniture store, PB teen, a branch of Pottery Barn, has a huge online presence that panders to their target demographic of teen girls. Their magazines are filled with pictures of teens laughing and smiling in the sun, or by the beach, their social media pages feature guests bloggers that are young fun college students, and the often publish tips and tricks on a wide range of subjects from interior design to throwing the perfect Halloween party. TV is also no stranger to this practice, as many channels are specialized and focus on one topic, thus attracting a specific kind of audience. For example, WETV has a lot of shows about weddings, presumably pandering to the young adult/adult female

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