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What Is E-Commerce? the Key Components to Establishing and Providing a Successful E-Commerce Solution Within an E-Business Environment.

In: Business and Management

Submitted By drm1992
Words 9784
Pages 40
ASSIGNMENT 2
16/04/2012

What is e-commerce? The key components to establishing and providing a successful e-commerce solution within an e-business environment.

CONTENTS

CHAPTER | PAGE | Introduction & Aims/Objectives of assignment. | 3 | 1. What is e-commerce? | 5 | 2. E-environment | 6 | 3. Establishing an e-business. How to support an e-business? | 9 | 4. E-business systems: infrastructure of hardware and software | 14 | 5. E-Logistics: Supply Chain & Procurement | 17 | 6. E-Security: Protecting and e-business & its infrastructure | 19 | 7. E-Marketing: How to push your e-commerce business using marketing tools online. | 21 | 8. E-CRM: Managing customer relations online | 24 | 9. The future of e-business | 29 | Conclusion | 31 | Bibliography | 34 |

Introduction:
Through this assignment I will be discussing the use of e-commerce in modern retailing. This essay aims to explore:
What e-commerce is, the infrastructure needed to establish an e-business and the wider impact of e-commerce on the traditional business and retail environment.
These aims will outline the main effects of e-commerce on a business. These will be achieved through: * Outlining the origins of e-business * Assessing the external impact of e-commerce on the environment & traditional retailing. * Examining the implementation and sustainability of an e-commerce business: Systems, Structures & Costs. * The impact of e-commerce on the logistics of a business * Analysing the use of e-marketing within this environment. * Discussing the need & use of customer relationship management (CRM) in an e-business. * Analysis of any future growth & development of e-commerce in business and retail.
These objectives outline the main areas of this essay & subjects for discussion in an...

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