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What Is Strategic Management

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Running Head: UNIT 2 ASSIGNMENT 1

Geraldine Spinner

January 16, 2012

Management Policy and Strategy

MT460-01

Unit 2

Introduction to Strategic Management

UNIT 2 ASSIGNMENT 2

Strategic management is the set of decision and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives (Pearce, 2010). The concept of the strategic management process is screening ideas, development of mission and setting of objectives, the SWOT analysis, and selection of the best alternative, strategy formulation, Implementation, and lastly control. Strategic is the direction and scope of the organization over the long term. They will achieve advantage for the organization through its configuration of sources within a challenging environment so they will be able to meet the expectation of the stockholders and the demands of the market.

Strategy is very important because it helps in establishing objectives after analyzing the internal and external environment. It will also help focus on the aspects that will make the organization able to achieve a competitive edge. When it come to competitive advantages it’ an organizations ability to transform input into goods and services at a maximum profit on a sustained basis, and also provide the future direction and path to the organization. It will help in controlling the action of the organization, and will help in optimal utilization of the resources.

So without strategy a business will not stand a chance, they would be trying thing and praying that it works. They would end up with more expenses and this would probably lead to losing their business. If they

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