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What Is the Invisible Primary and How Important Is It?

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Submitted By arose112
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A presidential primary is a state-based election to choose a party’s candidate for the presidency. A presidential primary shows support for a candidate among ordinary voters and chooses delegates committed to vote for that candidate at the National party. In the USA presidential primaries are held every fourth year, the manoeuvrings in preparation for the elections begins months, if not years, beforehand. Due to the fact that there is normally very little to see this stage is said to be the ‘invisible stage’ and therefore known as the invisible primary.
The invisible primary is the stage which runs up to the first formal primary in the USA; essentially it begins as soon as the last election ends. It is the period when party candidates position themselves to run for the presidency before the official series of primaries and caucuses start. During this period of time the candidates aim to gain media coverage, endorsements and funding. It is important that candidates gain significant support for their campaigns by establishing name recognition and a political identity in order for their campaigns to be successful. Endorsements establish candidates as credible, reliable ones, for example in 2007 Barrack Obama was endorsed by Oprah Winfrey which helped his public image before the Democratic primaries. Many candidates such as Al Gore in 2000 make specific efforts to boost their image in order to gain support from superdelegates.
Firstly the ‘invisible primary’ can be used to assess the ability of candidates to organise an efficient campaign. This is best shown by Tom Vilsack the ex-Iowa Governor who was forced to withdraw from the 2008 Democratic race after failing to raise a sufficient amount of finances to run for the presidency. If candidates aren’t able to come out with a well backed, well financed, recognised and organised campaign it is fair to assume that they

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