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What Is The Role Of The Media In The 1960's

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The post- World War 2 era in the United States introduced a seductive new form of mass communications. In 1946, there were about 17,000 television alone in the United States. In the span of seven years, more than two-thirds of the household had a television. The media rose in popularity exponentially after the invention of the radio. Thanks to the media, the United State’s gross national product doubled in the 1950’s and again in the 1960’s. Advertising and propaganda was blooming and thanks to the that, the typical U.S family owned a car and a house in the suburbs. Broadcast television was dominant in the mass media. The television media was owned by three major networks who was responsible for all the live events, sitcoms, and news that …show more content…
In the 1960s, consumers were limited to a number of channels. In the 1980’s, cable television allowed viewers a wide menu of choices including channels specific for sports, modeling, advertisement, and so on. Although many more options were available now, three major networks still owned the television. In the 1966, an attempt to foster competition by deregulating the industry, which lead to smaller companies buying part of the bigger company so it lead to a much more diverse …show more content…
In the United States, free speech is valuable and it’s has been since the founding of the very first amendment in the bill of rights. The first amendment gives up the freedom of speech and of the press as well, however, it’s too much freedom of speech a bad thing when you can control the media at your will. What if you believe in something strongly and use the media for your advantage to persuade people to believe in your ideas. Remember, in the 1950s there was over 36 million television sets and that’s not including radios at all. There was way more radios that televisions and anyone can express or spread their ideas to others in the form of media on the 20th century. Cultural values can be shaped when producers of media content have vested interest in particular social goals. The producer then is to refute or promote those ideas. The type of media influence is called propaganda, which is when a person purposely try to persuade its audience for ideological, political ,or commercial purposes. Propaganda can either be done by messing with people's emotions or done by facts trying to appeal and persuade people. Propaganda doesn’t entirely have to be truthful, sometimes the person, or even the government tries to distort the truth in order to attract a bigger following, whatever appeals to the people more. For example, World War 1, the government used

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