... | |Date |: |19/7/2010 | |Transcriber |: |Aya Ali Salem | INTRODUCTION |M. |Please introduce yourself to the group. Please tell us your name, age, your profession and your hobbies. | | | | |M. |Speaking of advertising, can you give me some examples of beverages ads you really like? What do you like about this? | | |...
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...Hourglass Syndrome There is a new medical condition now known as Hourglass Syndrome. What is this? It is a syndrome that you receive waiting on your computer to do whatever tasks you has told it to do. Yes waiting for a computer to load your documents or web sites can get a little frustrating, but do we really need to create a name for it? Even worse, do we need to label it a syndrome? According to Intel, we wait approximately 13 minutes per day using our computer. This relates to 3 days per year totally waiting. How relevant in our lives is this? Do we wait longer than that in the line of Wal-Mart buying groceries? Should we then have a label of line syndrome. There are so many labels out there all ready, should we create another. If so we could have hold music syndrome, and phone automation syndrome, and the press 1 for English syndrome. Labels do not do Americans any good. Most Americans seem to equate the word syndrome with a reason to act out. Television most recently expresses this with a commercial by GameFly. This is a company that rents video games similar to the company NetFlix. The commercial shows teenagers and adults acting crazy and throwing their televisions out windows due to buying a bad video game. Society teaches us to act as spoiled brats if we don’t get our way. The word syndrome seems to help Americans with an excuse to act out in this way. Our society does not show the ability to function as true adults. Everyone seems to want...
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...it had gotten to the point where they had reached desperation. It was the last minute, and all they had was a bucket filled with supplies. It was eight in the morning and Sydni and Kellie were sitting in Kellie’s car. They had 24 hours to build a bridge adequate enough to pass. Lauren suddenly banged on the car, and there was a piece of paper with writing on it. Sydni rolled down her window, and snatched the paper from Laurens grasp. “What is this?” “Good morning to you too syd.” “ya, hi. Whos number is this ?” “A tutor! His name is Andrew.“ “Ok? Thanks for the insult Lauren,but I think I can handle passing Physics by myself..,” “No syd. That’s not what she means. Lauren are you saying that this guy can build us a bridge?…” “Yes kellie! That’s exactly what Im saying!” The three girls stared at each other in silence, and then all began talking at once. “Let’s call hi..” “Should we cal..” “Is this illeg…” Eventually, one of them ended up dialing the number. After the third ring, a man answered, “Andrew’s castle, whats your hastle?” “uhhhh. Sorry to bother you Andrew, my name is sydni. me and my friends need a little favor.” After 5 minutes, Sydni had explained their situation and agreed to meet him in Ventura to pick up the bridge at 3 that afternoon. 250 pm. Same Day “Where did he say to meet us again?” Kellie and Lauren asked in unison. “For the fifth time, he said downtown.” In reality, he had told them to meet him in the mcdonalds bathroom,...
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...Chapter 1 topics and terms: • GearUp – opening cases – what is this company all about? GearUp is a 3 year old, privately owned company that sells quality brand-name athletic gear and clothing at a deep discount over the Web. Also it is a private buying club; before customers can purchase, they must first register. • Opening Case – Why is Jennifer fired? What does this have to do with Reich’s 4 key skills (figure 1-2)? How could this situation have been avoided? • P7 4 key skills: 1. Abstract reasoning: inability to model the event life cycle 2. Systems thinking: confusion about how vendors GearUp collateral material for events. 3. Collaboration: unwilling to work with other on work-in-progress. 4. Ability to experiment: fear for failure prohibited discussion of new ideas. • According to the author, how are Reich’s 4 key skills and MIS related? Do you agree? Disagree? Why? Agree. This 4 skill • Explain the 5 components of MIS? P11. 1.hardware 2. Software 3. Data 4. Procedures 5. People. EX: You use computer to write a class report, you use hardware, software, data, procedures and people (youself). • What’s the difference between IT and IS? P11 IT is a people who configure computer, and IS is a group of components that...
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...Seminar – 7 Chapter 7 Financial Responsibility Centers Financial Result Control System Financial Result Control System results are defined in monetary terms, most commonly in terms of accounting measures such as revenues, costs, profits, and returns. Advantages of Financial Result Control System Financial objectives are paramount in for-profit firms. Financial measures provide a “summary” measure of performance by aggregating the effects of a broad range of operating initiatives across a possibly broad range of markets, products, or activities into a single or a few measures. Most financial measures are relatively precise and objective. The cost of implementing financial result controls is often small relative to that of other forms of management control. Types of financial responsibility centers Investment centers Investment centers are responsibility centers whose managers are held accountable for the accounting returns on the investment made to generate those returns. Profit centers Profit centers are responsibility centers whose managers are held accountable for profit which is a measure of the difference between the revenues generated and the costs of generating those revenues. The goal for not-for-profit organization is to break even, or perhaps even incur limited losses. However, for-profit entities is normally not considered desirable to generate higher profits than those budgeted. Two limited forms: When sales-focused entities are made into...
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...reverses the conventional understanding of war as a necessary, but not definitive, element of the development of states, and instead asserts that successful war is the very foundation upon which all states are built. Much of The Prince is devoted to describing exactly what it means to conduct a good war: how to effectively fortify a city, how to treat subjects in newly acquired territories, and how to prevent domestic insurrection that would distract from a successful war. But Machiavelli’s description of war encompasses more than just the direct use of military force—it comprises international diplomacy, domestic politics, tactical strategy, geographic mastery, and historical analysis. Within the context of Machiavelli’s Italy—when cities were constantly threatened by neighboring principalities and the area had suffered through power struggles for many years—his method of viewing almost all affairs of state through a military lens was a timely innovation in political thinking. Goodwill & Hatred To remain in power, a prince must avoid the hatred of his people. It is not necessary for him to be loved; in fact, it is often better for him to be feared. Being hated, however, can cause a prince’s downfall. This assertion might seem incompatible with Machiavelli’s statements on the utility of cruelty, but Machiavelli advocates the use of cruelty only insofar as it does not compromise the long-term goodwill of the people. The people’s goodwill is always the best defense against...
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...Discuss the differences between low and high-involment media. How would you apply the knowledge of hemispheric lateralization (split-brain theory) to the development of TV commercials and print advertisements? Split Brain Theory suggests that the left brain is responsible for cognitive activities such as reading, speaking, and processing verbal information. The right brain processes non verbal and pictorial information and forms holistic images. Since TV is primarily a pictorial medium, TV viewing is considered to be using right brain, passive, holistic processing of images viewed on screen and TV is regarded as low involvement medium. On the other hand, print media are high involvement because exposure to the print media results in the left brain’s active processing of verbal data and ultimately in cognitive learning.Thus, TV commercial should be short, rich in visual symbolism and repeat frequently. Consumer process and learn TV advertising passively, and the major objective of TV ads should be to form consumer familiarity with the brand and package which will result in the object’s recognition and purchase by consumers. The objective of print ads is to present detailed – rather than ‘overall image’ – information to generate evaluations of the advantages and disadvantages of the product. Discuss the roles of extrinsic cues and intrinsic cues in the perceived quality of products. Intrinsic cues – Physical characteristics of...
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...Rapport om differentialregning Rapporten skal behandle følgende punkter: 1. En oversigt over de vigtigste begreber, sætninger og metoder i differentialregning: • Hvad udtrykker en differenskvotient? Opskriv det generelle udtryk for differenskvotienten og illustrér den grafiske betydning. • Hvad udtrykker en differentialkvotient? Opskriv det generelle udtryk for differentialkvotienten og illustrér den grafiske betydning. 2. Vælg tre af de sætninger inden for differentialregning, som er bevist herhenne, og hvor I synes, at beviserne er meget forskellige (I skal have jeres valg godkendt af læreren). For hver af de tre sætninger skal I gennemgå beviset, dvs.: • Forklar hvad sætningen siger • Forklar ideen/metoden i beviset • Gør rede for de definitioner, som sætningen bygger på. Gør desuden rede for de vigtigste forskelle og ligheder mellem de tre beviser. Beviste sætninger: Sætn. 1 (s. 15), sætn. 2 (s. 16), sætn. 3 og 4 (s. 17), sætn. 5 (s. 18), sætn. 17 (s. 194), sætn. 18 (195) og sætn. 19 (s.196) 3. Redegør – ved hjælp af opgaven på næste side – for hvordan differentialregning kan benyttes til optimering. Rapportens omfang forventes at være på ca. 4-5 sider. Design af chokoladeæsker Du er ansat i et rådgivningsfirma, som netop har fået en opgave fra en chokoladefabrikant – se vedlagte brev. Du bliver af din chef sat til at løse opgaven og målet er at chokoladefabrikanten...
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...Jae Clark B. Dela Torre August 22, 2015 NSTP – 1 ACTIVITY 5 Substance abuse education helps individuals learn about reasons for drug and alcohol abuse, the way certain substances can affect the body, how relationships can be affected by addiction. A drug is any substance (with the exception of food and water) which, when taken into the body, alters the body's function either physically and/or psychologically. Too much use of drug, may cause mental/psychological effects in perception, orientation, memory and judgement. It may also cause health and physiological effects like communicable diseases. We’ve learned many things about drugs because we have created a documentary about drug abuse when I was in fourth year. We interview about 4 to 5 people who use drugs. The other said that when you are on drugs, you will feel very brave, alive and strong. Example is marijuana, it makes you high and energetic. His reason about using drugs is curiosity and family problems. Many people turn to drugs because of peer pressure, curiosity, adventure, to feel good, to escape from reality and because of easy access of drugs. There are commonly used drugs. One of the example is Hallucinogens, a drug which can cause hallucination, perception anomalies, and other subjective changes it thoughts, emotions and consciousness. So, using drugs can lead us to abnormalities. Substance seeking behavior can lead us to various criminal and anti-social acts. How could we know if a...
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...this was copied from the internet Product Marketing Strategy Product Marketing Strategy Mission Statement Corporate Mission Statement. Manufacturing objectives. Product Development objectives. Marketing objectives. Customers How many of them are there? What are they buying? What practical problems do they try to solve? What emotional problems do they try to solve? What is the size of your market? What is your customer's price point and other economics? Exactly what does it take to win an order? How long does it take to win an order? Exactly how do customers use competitive products? What's the current satisfaction with competitors? Market Segmentation Group customers (needs, industry, distribution, geography). Narrow the targets. Select targets. Label the segments. Consider the similarities and differences. Anything missing? Competitors What are they doing now? Where do competitors advertise, and how often? What is their sales pitch? How do competitors price? How do they distribute? How do competitors position themselves? How do competitors react to threats? How do successful competitors differ from the lesser? What are their market shares? Compare competitors to your organization in terms of your: Strengths Weaknesses Opportunities Threats Product Position Differentiate your product and your service. Find the opportunity. Its out there. Remember that famous glass of water? The one that optimists see as half full...
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...Worksheet Math 124 Week 1 Worksheet for Week 1: Circles and lines This worksheet is a review of circles and lines, and will give you some practice with algebra and with graphing. Also, this worksheet introduces the idea of “tangent lines” to circles. Later on in Math 124, you’ll learn how to find tangent lines to many other types of curves. 1. Two circles, called C1 and C2 , are graphed below. The center of C1 is at the origin, and the center of C2 is the point in the first quadrant where the line y = x intersects C1 . Suppose C1 has radius 2. C2 touches the x and y axes each in one point. What are the equations of the two circles? y y=x C2 x C1 Worksheet Math 124 Week 1 2. Let C be the circle of radius 5 centered at the origin. The tangent line to C at a point Q is the line through Q that’s perpendicular to the radial line connecting Q to the center. (See picture.) Use this information to find the equations of the tangent lines at P and Q below. y Q P x Note: Later in Math 124, you’ll learn how to find tangent lines to curves that are not circles! Page 2 Worksheet Math 124 Week 1 3. Sketch the circle of radius 2 centered at (3, −3) and the line L with equation y = 2x + 2. Find the coordinates of all the points on the circle where the tangent line is perpendicular to L. y x Page 3 Worksheet Math 124 Week 1 4. Draw the circle with equation x2 +y 2 = 25 and the points P = (−3, −4) and Q = (−8, 0). Explain why P is on...
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...Bayan Har Mountains in Qinghai province of western China * | * often called the cradle of Chinese civilization * named for the color of the silts that are carried downstream in its flow.One of the most creative uses of the river occurred during World War II. Chinese troops under Chiang Kai-Shek broke the levees on the Huang He in order to flood a valley and stop the advance of invading Japanese troops. The resulting flood was massive, and the death toll of the invaders topped 900,000. * | Fertile Crescent | * The "fertile crescent" refers to an ancient area of fertile soil and important rivers stretching in an arc from the Nile to the Tigris and Euphrates. It covers Israel, Lebanon, Jordan, Syria, and Iraq. * Geologically, this corresponds with where Iranian, African, and Arabian tectonic plates meet. | * the region is often called the cradle of civilization; it saw the development of many of the earliest human civilizations. Some of its technological inventions (but not necessarily first or...
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...disturbing things here. Eventually Ender graduates battle school (2 years earlier that anybody has ever graduated, he's a genius.) He then goes to command school were he learns how to control fleets of star ships. They put him in a simulator and he is given many missions to fly. Then one day his inspectors say that today is his final mission before they grade him. He up agents a whole planet and a vast number of ships. He ends up winning by using a secret weapon on the planet that blows it up. When he finishes the battle he realizes that everyone is cheering behind him. When he asks why they tell him that all of his missions were real ones against the buggers and that he had just destroyed all of the buggers. My favorite character in this book is Ender. He is my favorite character for many reasons. One reason is that he is really smart. He has a photographic memory and he has a 200 IQ. He also could out smart adults when he was 5. Another reason why...
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...Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh? Huh...
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...遊說能力 一、定義 我們向某特定對象表達一些訊息，他接收了這些訊息以後，除了認同我們，還依照訊息內容改變了他的行為，在傳意上，我們已成功遊說了對方。「遊說」是社會上普遍使用的能力，用文章來遊說，那就是寫作「遊說文」。 部分討論文體的寫作參考資料把「遊說文」歸入「議論文」。其實，兩者之間有很大的差異。遊說文的作者， 心目中有明顯的讀者，寫作的目的是要改變讀者的態度和行為，不一定是為了說明某種真理。反之，議論文的作者只為說明真理，不一定要求改變讀者的行為。 許多傳意學者均認為，傳意最重要是影響別人的思想和行為（Verderber, 1985）。這理念在工商界（特別是廣告界）已得到廣泛實踐，例如楊宗（1984）提到撰寫廣告著眼於如何誘發消費者對商品的感情；王志麟（1992）指出倡議書是通過闡明所倡議之事的必要性和嚴重性，爭取人們的響應和支持，從而推動活動的開展和發展。這些也都是遊說文的技巧要求。 二、遊說能力的要素 1. 進行遊說的要訣 * 確立主張或命題 「主張」或「命題」，是指作者必須知道文章要達到甚麼目的，希望讀者相信些甚麼，做些甚麼，例如，寫一篇文章提出「冰淇淋有害身體，乳酪有益」的主張，目的是遊說十八至二十五歲的女士（讀者／對象）改變吃冰琪淋的習慣，轉吃乳酪。然而，作者提出主張時必須注意幾項原則：A）改變行為需要時間，是個漸進緩慢的過程，所以「主張」距離讀者愈遠，需要的時間愈長，上述的例子需要考慮遊說對象是否能在短時間裏改變這個飲食習慣；B）作者提出的「主張」如對讀者要求很高，讀者不勝其擾的話，也會十分抗拒，上述例子便需要提出乳酪的口味和享受跟冰淇淋相近，讓遊說對象感到轉吃乳酪並非一個很難適應的過程；C）如果作者愈刺傷讀者的自尊，則讀者愈會抗拒作者的「主張」。因此作者要做到尊重讀者，保存讀者的顏面（Fotheringham, 1966），如提出轉吃乳酪的好處時，不要強調吃冰淇淋令遊說對象肥胖或影響身形等，令身形真的受影響的遊說對象產生抗拒情緒。 * 注意作者自己的信譽 研究顯示（Anderson & Clevenger, 1963），作者的信譽會影響讀者的信仰和態度。如果作者的信譽低，即使「主張」如何正確，讀者也會抗拒。事實上，現代社會資訊太多，在多數情況下人們都需要倚仗一些值得信賴的人幫助決定。要給人信心，不外三個要素：第一，在某方面是權威；第二，作者的動機良好，讓人容易接受；第三，作者性格誠懇和善，也會受到大家信任。 * 引起讀者的動機 好的遊說文，不只要讀者理性上接受作者的主張，還要引起讀者的動機，促使讀者改變自己的行為。例如醫生寫一篇論述抽煙害處的文章，許多煙民讀了後都贊同醫生的觀點，但不一定會停止抽煙，所以醫生的文章一定要令讀者下決心戒煙，這篇文章才算是一篇成功的遊說文。作者需要掌握讀者的心理，知道他們改變行為的動機是成功遊說的關鍵，我們可以從以下三方面去考慮如何捕捉讀者改變行為的動機。 i. 「代價」和「報酬」 讀者要付出的「代價」愈高，「報酬」就要愈大。「代價」通常指時間、力量和金錢等；而「報酬」包括金錢、名譽和友情等。「代價」愈少，「報酬」愈大，遊說的成功率便愈高。 ii. 認知失調感（Cognitive Dissonance） 人類有力求自己的意見、態度和信念一貫性或一致性的強烈欲望。因此，假如個人發現自己的意見或信念與事實不符合的時候，通常會採取不同的行動以減少或清除由於認知失調而生的不平衡感（Festinger, 1957）。例...
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