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What Is Value

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Submitted By bertie
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Value
Before we can talk about how important is ‘value’, we have to know what is value, in my opinion Value is the worth of the product (goods and services), based on its benefits. Value is relative to one person and another; it depends on someone’s need or the importance of the product at a particular time when they use the benefits. Sometimes how high is a value can be seen from people’s willingness to pay more from its actual price, only just to get it, it’s all because the importance of the product for them.
From that brief description about ‘value’, i can explain why value is so important in business today, because by only because of a value, customers are willing to pay more for the value, even more than its actual price. Nowadays, customer’s needs are growing, they not looking only for the benefits of a product, but also they want to pay more for the value that they can get in addition. So for having a good business, we must create unique or precious value, beyond our products benefit, and our effort is to deliver that value, we sell the value of our product, what makes it different and what makes customer willing to pay certain price just to get our product’s value, that’s why value is so important.
To Create value, we have to know, what are our targeted customer’s Needs, Wants, and Demands. From that we can gathering data and conclude what are they looking for, so we can create a value that touch their heart, mind and soul, meets their needs, wants, and demand, and also we have to create unique value (Superior Value), that competitors haven’t provided, so the targeted customer’s will choose ours.
To Deliver value, we have to build ‘value’-profit relationship with the customer, where customer can get what they expected from what our product with its value offers, and we can get the profit from them buying the product. It needs very full efforts from my

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