...While both Hipster from the Beat Generation and Hipsters today have a lot in common, the original hipsters accomplished, set grounds, and made a bigger name for themselves. Hipsters have been around for decades and have had the same goal, which is to relatively stand outside of the mainstream crowd. However, I believe the idea of being a hipster and knowing what it is to call oneself a hipster has been misconceived. Hipsters today do not really understand what it means to be different and a Hipster; rather, they are following suite instead of being different. Hipsters back then during the Beat Generation were frankly different. Ironically, they went according to their own “beat”. There weren’t any rules, from the way they dressed, how they...
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...Modern Day Hipsters If you try to ask a hipster this question ‘”What is a Hipster?” he or she probably won’t have an answer and might not even consider themselves one” (Faulkner). Most hipsters do not consider themselves hipster because it has “quickly became a badge of shams” (Wise). Today, people largely see hipsters as “pretentious, fake and self-aggrandizing” and no one wants to be put under a label that has come to mean something negative (Wise). Modern day hipsters are extremely different from the 1940s hepsters, which was what they were called back then, but they have influenced the music that is listened to now and the fashion styles that are worn today. Hipsters all started out in the 1940s when jazz was just starting off. “Early jazz musicians used “hep” for anyone who was in the know” about the culture that was the beginning of something new (Faulkner). The fans of jazz were known as hepcats but Cab Calloway defined the word hepcats as “a guy who knows all the answers, understands jive” so he used the word hepsters instead to describe the people of jazz instead (McKay). This soon caught on and later turned into hipsters. In the 1940s, jazz was becoming more popular, and as swing was getting slowly replaced by jazz music, hep cats morphed into hipsters. Jazz grew and started attracting lots of people, especially “lower-class white youth” (Faulkner). They were all in search of something new, and jazz was just that. Even though it was mainly performed by African-Americans...
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...Taste of Success Simplistically put, life is a long string of choices. Throughout life people make millions upon millions of decisions ranging from picking which color pencil to use for a drawing to deciding if they should take that new job or not. One of the big decisions made on day to day basis is how each person wants to be seen by others. Hair up or hair down? Pants or shorts? Hot dog or sushi? Hip-Hop or country? Museum or video games? Every choice made places each person into varying categories, separating themselves from everyone else. These varying categories, or preferences, are what make up the concept of taste. Tastes are “the things you prefer”, the differences in day to day activities that makes each person “unique”. The “admiration for art, appreciation of music,” style of clothing, form of stress relief, and even the literal “taste in food” are all examples of taste (Greif). Taste can be viewed as a biological factor that is essentially predetermined based on an individual’s genetic makeup and as something that relies heavily on each individual’s experiences in life. Although the biological idea is hard to prove, it is clear to see the impact individuals experiences have on their taste. For example, if a son always listens to the same genre of music with his father he may obtain a similar taste for music as his dad. On the other hand, if a student is consistently fraternized because of how he/she dresses they may change their taste on clothes to match the majority’s...
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...start to take up more of our time. For young people especially, having a cell phone or iPod in hand and ready has become the default mode while walking the streets. That means much less chance of conversation with the people who populate their real lives. Years ago, before social networking existed, friends would go out and have a good time, and popularity in high school would be something of importance to a lot of people. Today, popularity is the equivalent to having a lot of followers on twitter or Tumblr. Tumblr has its own way of creating “celebrities.” Users are considered “Tumblr famous” if they have a high number of followers. This sure is a way to boost your ego, and also a way to become completely conceited. Websites like these make us think that...
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...realize that they are losing their connections with the real world. Nowadays, a reputation online is more important, and communication thrives through social networking. New cliques are created, and some are even finding a way to make a living online. Social media seems to have quite the impact, especially on teenagers. However, most do not see the impact that it has. Years ago, before social networking existed, friends would go out and have a good time, and popularity in high school would be something of importance to a lot of people. Today, popularity is the equivalent to having a lot of followers on twitter or Tumblr. Tumblr has its own way of creating “celebrities.” Users are considered “Tumblr famous” if they have a high number of followers. This sure is a way to boost your ego, and also a way to become completely conceited. Websites like these make us think that greatness is achieved just because thousands of strangers are familiar with your face. Popularity is not about having a lot of friends anymore; it is just about being known for absolutely nothing. Social networking has its positives, considering it allows us to connect with friends and family in a matter of seconds. Although this is extremely useful, it is also destroying our ability to make real life conversations. People are bullied over the internet, but do not say a word to each other in person. Confrontations occur over tweets and text posts, but never face to face (Kiteley-Schulz). Some say that it would cause...
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...of the 60’s was something that was never seen before in America, and it created a totally different culture of people. The United States experienced a time where people were out of control and not conforming to societies usual ways. The mentality of those in the country changed drastically. The Vietnam War created upheaval throughout college campuses and young people across the country. People appeared to be living in the moment, and not thinking about the next step in life. Joan Didion writes, “The center was not holding. It was a country of bankruptcy notices and public auctions announcements and commonplace reports of casual killings and misplaced children and abandoned homes…”(84) The economy was in a good state and it didn’t make much sense why the country was in this state of turmoil. Something was in the air; the culture changed. Teenagers were looking for a change in their lives and California was the place to go. California had this aura that portrayed both rebellion and excitement. Abandoned children and rebellious teenagers constantly flocked to different parts of California to experience some of this excitement everyone had been talking about. LSD and marijuana took over the scene; people were constantly living in an alternate state of mind. The sentiment of the people in California was that they were going to live life day to day and see where it takes them. Didion writes about a girl Debbie who left her home after having too many responsibilities...
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...belong in the home |Women do not have the smarts for | | | | |business | |Ethnicity |Africans are better is sports |Asians are smarter |Mexicans are willing to work for | | | | |cheapers rates than others | Part II Answer each question in 50 to 100 words related to those stereotypes. Provide citations for all the sources you use. What are the positive aspects of stereotypes, if any? Stereotypes can have a positive aspects if looked at in the context of if a hipster friend offers to take you to a party but you decline because of the stereotype that most hipsters smoke illegal substances and this could end up keeping you out of that situation or help prevent you from going down that path by trying a gateway drug....
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...people do not always make the right decisions or choice toward events or situations. However, people rely upon their morals principles to make righteous decisions for a better understandings and community lives. Many people use the ethical values because it may help them act morally in a given situation, conform to the laws and do the right thing as presented. It is in relation of the moral decision making that the story of this car manufacturer recalls that people have to use their ethical values in measure to act as right as possible toward one to another in given circumstances. Utilitarianism in general could be defined as a moral principle that holds that the righteous or wrongness of an action could be determined by its usefulness of bringing the most happiness to the greatest number of people affected by the act. Also, the theory of utilitarianism values that the morality of an action is the one that maximizes utility. Many people use the moral principles of the utilitarian to respond in a given situation and do as right as possible. However, some people do not always use their morals values in some situations and tend to use to react on their self-interest or well-being. The story of the number one car manufacturer presents that in the society where we all live, people should use their morals values to make the right decisions and do the right thing for the safety of all. In reference to the theory of utilitarianism the car manufacturer has to make a choice on either...
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...Catherine in The Architectural Review; “ For me, to consider craft is simply to be interested in making; to understand things, be they chairs or cities, as artefacts that demand asking how they have been made by whom and what their making tells us about the societies they have been made for.” To her, The significance of making is that it has culture which defines a society. Yet, over the years the value of craft has significantly plummeted. According to Adamson,Glenn former head of the Museum of Arts and Design, since 2004 has been saying goodbye...
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...shoes every day. Why yes, I do have a problem. But this post isn’t about me. If you’re wearing running shoes when you’re not running, I think of you as the wannabe athlete. Or maybe sports are your life. It’s all you think about so why would you need any other pairs of shoes? If you’re wearing Hunters, I might want to be your friend. After all, us rain boot girls gotta stick together. If you’re wearing $500 leather boots, I applaud your wallet and your ability to realize that life is a lot less boring if you’re wearing a pair of shoes you might have splurged a bit too much on. Maybe this view on life stems from my personal life. Whenever my brother would bring home a girl, I would first look at the pair of shoes at the door to silently make my assumptions. Boots were the safe sign. If there was a cute pair of ankle booties or riding boots sitting on the door mat, I would...
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...not power. What a person does with that power however, makes all the difference in the world. Truth is one of the most important facets of information a person can obtain, and with that, comes insurmountable power. In the short stories, “Raj Bohemian” and “Young Goodman Brown” both main characters have the truth revealed to them. What these two characters do with that knowledge however, are on exact opposites of the spectrum. So who made the right decision? When shaken with an epiphany about the world around you, do you act on it or do you act as if you were never enlightened at all? And why did these two people; both in similar situations, react to their discovery so differently? In both stories, Goodman Brown and the narrator of “Raj Bohemian” learn that the people they surround themselves with are fake. For Goodman Brown, his whole town is full of Satanists; in the Narrator case, all his friends are salesmen of trends. Understanding how much either Young Goodman Brown or the Narrator actually lost is essential in understanding why they responded how they did. Young Goodman Brown was a married man; the narrator was not. I feel as if just this detail can begin to unravel the mysteries as to why these two men acted as they did. Young Goodman Brown cared deeply for his wife. He said “Poor little Faith! . . . What a wretch am I to leave her on such an errand!” and also “there is my wife, Faith. It would break her dear little heart; and I’d rather break my own.” What these quotes...
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...advertising campaigns take place there, which constitutes an advantage, given the growing popularity of e-commerce and social network advertising. They started off as an online company however, in the past years they have also opened stores and showrooms in 15 location across the US with their headquarter in New York. BUSINESS MODEL CANVAS ARCHETYPE Warby Parker’s business is based on the low price and high quality of the products, the solidarity branch of their program and also on their online shop. To provide glasses at such a cheap price, the company decided to avoid licensing fees by designing their frame in-house and to stay the direct contact between the customers and the suppliers. In order to create value, the company had to make partnerships with outside firms and institutions such as VisionSpring, for example to distribute their glasses in the developing countries. So we can suggest...
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...It is very convenient for the city dwellers. Studies showed that Zip car takes 20 cars off the road and it travels44% fewer miles than when they own a car. Zip car has a significant impact on an environment. It saves a person about $600/month when using a Zip car. The company goal is for Hipsters to not travel more than 7 minutes to get to zip car. Zip car offers convenience by providing cars nearby. 2. The belief and value associated with Zip car’s brand image is that, they say they are not a rental company, instead, selling a lifestyle to urban. One of the important things that matter to them is Environment. They are environmentally conscious. Zip car promoted green with “We love Earth.” Zip car is for all who don’t have a car. The company is always developing new features that appeal to busy city people. 3. Benefit to positioning is very important for the urban. Zip car is very beneficial to people as it saves money, mileage, gas and mechanic repair cost. The belief and values are also important, as they want to truly make people’s life easier. Both are very strong, but the benefit appeal a lot more to consumers, because consumers like to weigh the benefit over cost and decide what is more beneficial. 4. It would be negative because with different ownership the beliefs and values of the company would change. The expectation of consumers would change. The new company might not be able to offer the same quality, as Zip car and this would concern the...
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...With over 100 years in the shoe industry, Converse has been a brand with many different associations. It has marketed and positioned itself in numerous ways and has managed to maintain a high level of brand recognition with all ages and walks of life. It was the World’s first performance basketball sneaker. It was worn by the entire Army Air Corps in WWII. It was the official sponsor of the 1984 Olympics, and it was the shoe that Kurt Cobain was famously wearing when he died. It would be hard to argue that any other brand has been independent enough to be tied to so many market segments. This paper will provide insight into how Converse and the Chuck Taylor All Star was able to maintain its prominent position in the shoe market for over 100 years, despite competition, an ever changing market, and even bankruptcy. History Of Converse In 1908, Converse began as a rubber shoe company specializing in tennis shoes, rubber boots and automobile tires. The All Star shoe was created in 1917 as a specialized basketball shoe. It was competing with A.G. Spalding, U.S. Rubber, and Goodrich. Spalding invented the basketball as we know it today, and the basketball shoe, which included a rubber sole for traction. Previously, athletes competed in a high top shoe with a leather sole. At this time, the sport of basketball was still primitive and lacked the national prominence it has today. In 1921, Converse brought on Charles “Chuck” H. Taylor as a traveling sales representative to...
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...overall organizational goals are to offer a sustainable, high quality clothing product that appeals to young urbanite individuals who are likely to be loyal to their brand, and advertise it just by wearing it and making it popular. External environment Five Forces Influence the industry as a whole and determine the conduct of the firms within the industry and also determines profitability Competitive intensity-High Part of the reason American Apparel wants to change in order to build a lasting brand and to make a turnaround is due to the competitive intensity within the clothing industry. Competitive intensity reduces profitability because the more strongly firms are competing, the more likely they are to cut their prices. This intensity increases when there are numerous balanced competitors, slow growth, high fixed costs, lack of perceived difference between products offered by competitors, lack of switching costs. The clothing industry is highly competitive and what sets American Apparel apart from others is their added value to customers of all clothing being manufactured in the United States, instead of China like many others. Threat of New Entrants- Moderate When the barriers to entry high, threat of new entrants goes down. High fixed costs, access...
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